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How to Recession-Proof Your Content Marketing Strategy

ClearVoice

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. What’s your #contentmarketing plan?

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

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Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch Marketing

Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. BuzzSumo is particularly useful for content marketers.

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101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

And though he is now beginning to question its potential, he was an early advocate for content marketing as a promising new career path for journalists. Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. They panic when someone complains.

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Happy Holidays, Content Marketers!

Ambal's Amusings

But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. Think of ways you can package your content so that it becomes a gift or a special offer. Can you put together a resource guide or other evergreen content that will be useful and relevant to a large audience?

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Marketing influencers: our 2018 Top 30

Exo B2B

CEO, Marketing Insider Group, speaker, co-author « The Content Formula ». Entrepreneur, blogger and speaker. Entrepreneur, blogger, speaker and author of 18 books, translated in 35 languages, including « Tribes » and «The Icarus Deception». Name: Heidi Cohen – Twitter account: @heidicohen – Website/blog: [link].