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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. Apple’s privacy changes are here.

Open Rate 140
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Why account-based marketing is a game changer for Japan

Biznology

This all changed with what we call the Lehmann Shock in 2008. Moreover, Japan’s data privacy laws are among the strictest in the world. My fourth was for B2B marketing professionals, covering marketing automation and demand generation. Both our domestic and our international markets fell apart. For growth, we need marketing.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

There’s an almost immediate cost reduction whenever Jivox technology is deployed as it essentially automates the production of various personalized messages, content, and ads. Jivox allows brands to automate this process and at scale. This is where Jivox comes into play. Jivox DCO: Scaling personalization.

eCommerce 114
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Top Challenges and Focus Areas for Marketers in 2023

Bannerflow

A great way to streamline this process is to use advanced analytics platforms, such as DMPs ( to connect first, second and third party data to make data accessible and actionable ) machine learning algorithms, and AI-powered tools to automate data analysis and gain valuable insights with greater ease. advertising market.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. However, is improving efficiency enough to justify investing in Marketing Automation?

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A Blogging Style to Call Your Own

Industrial Marketing Today

Privacy Policy | Site designed by AMAInteractive a div. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Web 2.0 60
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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

Privacy Policy | Site designed by AMAInteractive a div. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.