Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

WebMarketCentral

NOVEMBER 3, 2008

Gain the competitive edge with SEO by iMedia Connection Craig Macdonald , VP of Marketing and Product Management at marketing analytics provider Covario , outlines a "a strategic, scalable system for success" at SEO. The e-mail newsletter: a key weapon in your SEO arsenal by DMNews Loren McDonald , formerly of J.

SEO 20

SEO Best Practices Enterprise Management PageRank 20

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. email campaigns per week, up from 15.4 Resources

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Buzz Marketing for Technology

JUNE 27, 2008

How research or any type of findings are packaged and presented can impact how readily the knowledge is put into practice.". in combination with the other delivery methods tailored to your particular audience and message, such as reports, newsletters, fact sheets, etc., Published Friday, June 06, 2008 8:13 PM by Rebecca.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem. You’d be surprised how many different ideas and variations you can get from your initial thought after doing your research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Analytics is the new marketing creative! of Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

WebMarketCentral

MARCH 23, 2009

There you have it, the best writing on writing from 2008.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

Industrial Marketing Today

JUNE 12, 2010

They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. You can’t surround the conversation with value and branding.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Even if SEO isnt a priority of a B2B blogging strategy, keyword research may still provide a depth of opportunities. Newsletter problems? Before jumping on that bandwagon, consider two points. 2011 All rights reserved.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Ambal's Amusings

OCTOBER 15, 2009

In order to generate leads marketers have to know how to use the analytics. is a former psychologist and journalist who has been working in online content marketing for the last 10 years helping professionals use e-newsletters and blogs to grow business. I use Google Analytics and Sitemeter, and advise my clients to do the same.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Newsletter.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. link] [link] Jeremy Bryant RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. link] jaybaer Absolutely.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Salesforce Marketing Cloud

OCTOBER 17, 2023

I learned the importance of lead nurturing back in 2008. For example: taking time to do research and craft a personalized email about a unique insight showing how you can help. Every week, I review the analytics for my nurturing activities. This relationship-building is the force behind lead nurturing.

Sales Management 59

Sales Management Lead Nurturing Top of Funnel Lead Ranking 59

Online Marketing Institute

JUNE 15, 2009

Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Ruby Web says: September 9, 2008 at 2:53 am Great article. I’ve just started my own blog on worpress and I was researching on different ways to get it started with a bang.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Content Marketing Institute

NOVEMBER 19, 2017

Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. In addition, his blog’s engaged and informed readers support his research through their comments and emails. HANDPICKED RELATED CONTENT: Designing for Better Analytics: 5 Decisions Web Designers Fail to Make.

Enterprise Management 108

Enterprise Management Content Marketing Work Management Marketing Management 108

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. In fact, I have a blog post about that coming out on Thursday, based on new research from ExactTarget. It will be a great year ahead to see how social media analytics can directly measure and drive sales. Raj [link] esta h.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 162

PR Social Media Paid Content Media 162

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Content could be a newsletter article, a press release - anything that contains factual info about your product or your satisfied customers. Highlight new industry research. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. Thanks to my crack assistant Jess Ostroff for helping with the research. This is obviously invalid research statistically, but anecdotally it makes you wonder.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Do your ranking research. Neil Patel ( NeilPatel.com and Quick Sprout ). Cross-pollinate.

Resources 100

Resources Lead Ranking Marketing Automation Services Lead Scoring 100

Industrial Marketing Today

OCTOBER 26, 2009

The above two web analytics are not mere statistics for your webmaster. Follow the golden triangle – several tracking research studies have shown that site visitors tend to track through content in a rough F-shaped pattern (see Jakob Nielsen’s eyetracking study ). They have a direct impact on your bottom line. of Tiecas, Inc.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Right now, for example, we're carrying out a market insight and research project for for a pharmaceutical company that is taking advantage of our coverage of forums. How can your brand participate in this space most effectively?

Social Media 158

Social Media Media Paid Content Work Management 158

Huptech Web

JULY 21, 2023

The Aberdeen Group: In 2008, the Aberdeen Group conducted a study that found that businesses with a user-friendly website saw a 20% increase in customer satisfaction, a 16% decrease in customer churn, and a 7% increase in sales. This encourages more website clicks and research, which encourages more purchases. Load time matters!

Lead Ranking 52

Lead Ranking Optimization Lead Scoring Conversion Rate 52

Convince & Convert

MAY 10, 2012

Does it mean they sign up for an email newsletter? Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. I don’t have enough Pinterest referalls to really do much with it from an analytical perspective. Does that mean that people from Pinterest actually buy things from you?

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

Outgrow

JANUARY 25, 2023

a professional services company providing marketing and sales strategy, tactical execution, analytics, and technology guidance for a diverse group of clients. Mike Lieberman: I think the impact of technology on our space is something that I didn’t realize until HubSpot introduced it in 2008, 2009. ” I’m here.

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

Hubspot

APRIL 12, 2012

When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. You can follow Brian on Twitter @BrianZimm1. 2) Be Consistent. 2) Be Consistent. 3) Get Organized.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Content 28

Online Marketing Institute

JUNE 30, 2009

For example, when I go to research a lead’s company, I expect to find a brief overview of what the company is selling on the homepage. When you are evaluating email vendors, I highly recommend starting by subscribing to their respective newsletters via multiple email addresses (Gmail, Yahoo!, corporate account, etc.).

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Webbiquity

MARCH 31, 2010

Each link is accompanied by a short illustrative snippet of the research findings. Market Research Findings from Around the Web. Predicting the Present with Google Trends by Google Research Blog. Research Findings from MediaPost Online Media Daily. from 2006 to 2008. in 2008 versus 2007. Learn and enjoy!

Paid Content 100

Paid Content Social Media Research Social Marketing 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. 10 Steps to More Scientific Social Media Marketing - Hubspot , November 2, 2010 I’ve spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation. This is up from 16% in 2008. an email newsletter). Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. link] [link] Jon Leland Looks to be a very valuable business research tool. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. This can only increase when 4SQ release the business analytics dashboard and (I assume) give more power to venue owners (e.g. create their own badges etc?) Point 2 I think is slightly more tricky.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152