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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160
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Building Great Content on Complicated Subjects: An Interview with Liz Koenig of IBM Research

Brandpoint

That’s right, as Liz’s bio for her session at Social Media Strategies Summit states, her “interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean.” ” What an origin story!

Research 107
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[WEBINAR RECAP] Converting Content to Cold Hard Cash

Parse.ly

No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing more and more on using their content to drive revenue. . It starts with content aimed at driving high-level brand awareness and top-of-funnel growth, like PR, events, social media, and organic search. ROI content strategy.

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[WEBINAR RECAP] Converting Content to Cold Hard Cash

Parse.ly

No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing more and more on using their content to drive revenue. . It starts with content aimed at driving high-level brand awareness and top-of-funnel growth, like PR, events, social media, and organic search. ROI content strategy.

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Best of 2008: Interactive PR, Part 2

WebMarketCentral

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0

PR 20
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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going to change the world. Given each of these concepts are inter-related we will briefly touch upon artificial intelligence and deep learning throughout the article.

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Best of 2008: Web Analytics

WebMarketCentral

Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.