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Best Social Media Stats, Facts and Marketing Research of 2010


For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.

Stats 90

The “Marketing” Guide for Higher Education Content Marketing


With blogs, websites, videos, social media and a host of other options available as promotional avenues, the prospect of beginning the actual marketing part of content marketing can seem…daunting to say the least. They are coming to your page from either an organic source (Google/Bing) or through some medium of paid advertising. Social media can be a hard beast to tame.

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? link].

Why Social Media Really Matters

Customer Experience Matrix

Social media is the latest stage in this evolution. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%). Although some difference may be justified by the differences in media effectiveness, this still suggests to me that ad spending will continue to shift into online media until the spending is roughly proportional. Thus, social media present a major threat to search advertising revenues. social marketing. authority.

Best of 2008: AdWords Tips and Tactics


While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

Best of 2008 (So Far) - Search Engine Marketing, Part 2


Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. by PPC Hero This post shows how to use the Google AdWords Search Query Performance Report to generate new keyword ideas as well as to identify negative keywords for exclusion from your campaigns.

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Think of social media as a big marketing ecosystem (see, I am focusing on the environment) and make sure you take advantage of all the tools out there. youtube landing pages enewsletter RSS webinars / webcasts Google Did I just write in caps?

Best of 2008: AdWords Tips and Tactics, Part 2


Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research? Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year.

Best of 2008 (So Far) - SEO Guidance, Part 1


There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them. I may have to start doing these monthly or something, but for now, here are some of the best pieces written about the art and science of SEO so far in 2008. In addition to the obvious (e.g.,

Best of 2008: Social Media Optimization, Part 6


Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Companies Believe Social Media Can Increase Revenue!

Best of 2008: Social Media Optimization, Part 3


How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? Looking for ideas on how your company could expand its use of social media? Social Tagging

The Role of SEO in PR

PR Meets Marketing

Without the magic of SEO, people wouldn't be able to find you on the ever-powerful Google and other search engines. Google PageRank uses a scale of 1-10 to rank pages. The higher the number, the better you page "ranks" according to Google. Untangling Claims About Wires Services & Social Media. Social Media Release in Action.  . Part 2: The Worst.

Best of 2008: Social Media Optimization, Part 2


How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Social Tagging How can you create effective online video content on a budget? Web 2.0

Does creating content make you dumb?

grow - Practical Marketing Solutions

turned  The Content Code  and Social Media Explained  into audio books this year and narrated them myself (not as easy as it seems!). I’ve written hundreds of blog posts and recorded nearly 60 episodes of The Marketing Companion with my friend Tom Webster. read someplace that only 2 percent of the people on the web are content creators. The rest are simply consumers of content.

Best of 2008: SEM Landing Pages


Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions. Here are a few of the best posts about SEM landing page design from last year.

On Twitter’s birthday: How Twitter changed my life

grow - Practical Marketing Solutions

It is no overstatement or social media hyperbole to say that Twitter has changed my life. signed on to Twitter in 2008 but didn’t really become a power user until the following year. She was responsible for hiring me to keynote her Social Media at Work Conference for five consecutive years. Twitter is the most people-driven social media platform.

Interesting Times in The Demand Generation Space

Digital Body Language

When we started Eloqua back at the end of 1999, Google was still 10 months away from launching adwords, blogs only existed in primitive form as frequently updated web pages, and most B2B websites were barely more than brochure-ware. As we close out 2008, that's where the core capabilities are in the space. Smaller organizations: often more nimble and innovative in their approach, and more aggressively adopting social media tools for demand generation, such as search engine optimization, blogs, Twitter, etc. It's an excellent benefit of the SaaS model.

It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns

Modern B2B Marketing

Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. Then, we’ll look at how candidates have adapted their strategies to take their message to social media platforms. The 2008 campaign year was an unprecedented turning point in which candidates embraced social media. This

Google and the Parable of the Turkey


The stock market can be brutal when a company fails to meet earning expectations, such as it was last week when Google's stock price fell by 10% despite a 35% increase in earnings. Like the farmer's hungry children, investors are demanding that Google squeeze more out of its turkeys. Before this analogy goes any further, I just want to make it clear that I love Google. Seriously, I am a big fan of Google, which is good because recent news could certainly cause one to spin paranoid fantasies. Consider how much knowledge Google potentially has about its advertisers.

Why Doesn't eMarketing Seem to Work?

My Travels on the Net

I've talked to dozens of business owners who feel like they're tried everything only to wind up with a handful of website visitors each month, a mailing list of a couple of hundred people, a blog that makes them feel like they're talking to themselves and a sense that social networking is a total waste of time. What social networks should I be on? Somehow I doubt it. ” (Or famous.

Looking Back at 300: Top 10 Posts


Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Also, I think, the first time on this blog I made the case that SEO is far from dead. #8: Web 2.0 version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs.

Best of 2008: SEO Guidance, Part 5


Which social media sites are most helpful for SEO? Search, Social and Direct Traffic by ProBlogger Darren Rowse provides a detailed analysis of his blog visits from various sources—which, given the obscene volume of traffic his blog draws, is probably fairly representative of blogs in general. Social traffic (e.g. Is SEO Worth the Cost & Effort?

Best of 2008: SEO Guidance, Part 4


Which commonly-held beliefs about Google's algorithm are true, and which are myths? Google's SEO Starter Guide by the Google Webmaster Central Blog Google made quite a splash when it published this guide last November. Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects?

Best of 2008: SEO Guidance, Part 3


Titus Hoskins has compiled a useful list of 10 factors to include in SEO projects, from the basic content /keywords / links to taking advantage of Google Webmaster Tools , article marketing and building traffic hubs within your site structure. How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? How can PR and SEO work together more productively?

Best of 2008: SEO Keyword Tips & Tools


The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts. Advanced Keyword Research Tactics by Bruce Clay, Inc.

Top Blog Posts in First Three Years of WMC


Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. 9. Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007—the Alexa rankings for 42 popular Web 2.0 tags: best blog posts on social media marketing, Web 2.0,


Best of 2008: SEO Tools, Part 2


How can you use free Google tools to benchmark your search marketing performance against your competition? SEOpen: The SEO Firefox Extension SEOpen is a Firefox extension that combines several helpful SEO functions into one tool, including Google / Yahoo /MSN backlinks, Pagerank check, Alexa overview, DMOZ inclusion, keyword density and an HTML validator.

Best of 2007: Amusing and Creative Marketing Stuff


Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. Sell your soul on eBay. Buy trash at Target. 404 Error" pages that are actually entertaining. bedtime story about search engines. A rap about link building.

The 8 Layers of a B2B Web Marketing Plan


Since Google is the dominant search engine , it's AdWords search program is the place to start. Once the program is fine-tuned and results are maximized there, SEM efforts can be expanded to the AdWords content network, then progressively to Yahoo Search Marketing , Yahoo's content network, MSN AdCenter , and finally to Microsoft's content network. Level 3. Level 4.


Best of 2008: Cool Web Tools, Part 3


Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? Clinton" and "Whitewater").

Best of 2007: Marketing Research


Does advertising on social media sites really work? Most Searchers Have Two Words for Google by Search Engine Watch In this brief article, Enid Burns quotes research showing that two-word searches are most common across the major search engines, accounting for nearly a third of all searches. Advertising On Social Networks: Risk or Reward?

Best of 2007: Web 2.0 Sites


A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. Billed as "the complete Web 2.0

Best of 2007: SEO Copywriting


The most crucial single element of SEO is the content on a website. Everything else—h1 and h2 tags, emphasizing key phrases through bolding, meta tag optimization, SEO-friendly URLs, etc.—is driven by the site's copy. It's not unusual to see horribly optimized sites still show up well across the search engines for certain terms based solely on their content.


Best of 2007: Web Analytics


Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. You've heard it a million times: "You can't manage what you can't measure." But which metrics are really important? And how can you most effectively use web analytics to make productive changes?