Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. trying to get at information, oops scratch that b. then getting the information out. I have seen this part kill a. agreeing on what you are putting in there, c.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 10, 2010

Other gr8 uses [link] [link] Richard A Beane III Review of the site Flowtown that can give you information about how your customers use social media. Imported a 4th address – get a picture of Bruce Lee informing me something has gone horribly wrong. Other gr8 uses [link] [link] Jodi Gibson Discovered this excellent tool.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

MAY 11, 2010

Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? Answering questions in your niche works very well!

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

FEBRUARY 15, 2010

I find that companies need to ask for LESS information to get people to follow through to the 'Thank you page' of their forms – so I agree that it will all soon start congregating into more integrated communications where we will see forms with more SM contact options.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

JANUARY 19, 2006

Centralize your contact information. Centralize your contact information. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Understand the significance of your Web site. Use a Web analytics tool to monitor your Web visitors. Use tagged URLs. Determine which visitors become leads.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MAY 25, 2010

Thanks for sharing this information! I was there speaking at the Counselor’s Academy PRSA annual conference. Thanks for bringing it to CA conference! link] Jose Huitron Jay, thanks for sharing these outstanding keys.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Companies didn’t seem to understand where she was, who she was, or what she wanted.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

JUNE 24, 2010

He doesn't just spew endless bits of information about his product (books, etc.). You’re thinking that I’m crazy. But, I’m not. I’ve been in marketing or advertising (online or otherwise) for 20 years. They do that for real, right? With Social Media, take a look at Chris Brogan.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 20, 2010

Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. marierowley thank you for your great information. But the reality is, your blog is probably a lot more broad than you think. I have been blogging for a year now and still learning.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. I will certianly put to good use these nuggets of information. Very helpuful information. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

JUNE 3, 2010

Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. We may be the least vindictive, grudge-holding society ever.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? Like Sonny divorcing Cher (or was it the other way around?) there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

JULY 15, 2010

I have been the one man show for social media marketing for [link] Tourism website for the area, and have gotten accounts to 5000 within 9 months.

Social Media 140

Social Media Paid Content Media Act-On 140

Convince & Convert

APRIL 15, 2010

It’s an information annuity that can’t be replicated elsewhere. RT @jaybaer: Why Content Marketing Matters To Me And Should To You [link] [link] John Lane content marketing = information annuity. really dig that term so i'll say it again: information annuity. link] [link] Chris Rinaldi Still king.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. There are something like 150 million blogs.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

APRIL 28, 2010

I think using the information in tandem would be great to add to social media strategies. At the same time, word of mouth marketing IS important, and effective. I also think this would pair great with a recent white paper by White Horse called the TIME Method. link] Amy D. Howell 80% of brand chatter is created by 16% of people.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. I love this quote You just summed up the problem today in so very few, quality words. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 23, 2010

thanks meganzuniga While it's true the reason first time visitors go to your blog is because they wanted some information. So much more can come to a blog when it is more than just giving information. At first, you knew everyone at the party. I rarely communicate with the end. they were like strangers. The DO part is key.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= Thanks for sharing the very useful information with the rest of us. Thanks for sharing the very useful information with the rest of us. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 26, 2010

There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that. Tools – they are tools that implement the strategy and not the strategy themselves.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 13, 2010

The larger screen size is great for an information-based app like this one). All of us have influences. People who have educated, inspired, engaged, supported us. Or maybe just kicked us in the ass when we needed it. I’ve been playing with it for a few days, and it’s amazing how much they were able to jam into it. (I

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

SEPTEMBER 20, 2010

link] Jeff Jacobs Informative piece from @jaybaer today: 7 surprising statistics about Twitter in America. link] RT @thebrandbuilder [link] Jeff Jacobs Informative piece from @jaybaer today: 7 surprising statistics about Twitter in America. It's a source of information. It's a source of information.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Your posts are a million times better than organizations acting as social media resources that always charge a fee for information.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

AUGUST 18, 2010

Better question: How do we share the clients knowledge to inform and engage consumers? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. How do we help the client sale its product? Hope everyone is having a great day!

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. There’s a lot of knee-jerk, half-truth information out there about social media and what it can do. link] Alasdair Munn Good post.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Simple word of mouth at/around the office. Team meetings.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. On Myspace, it’s always been difficult to find information about your friends b/c each profile is so different. MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter).

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

SEPTEMBER 21, 2010

Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. Most of the rest are from spring 2010 or earlier. Thanks for this research. Thanks much for sharing.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. The information exchange is asynchronous. Conversations require iteration and modifications as new information is digested.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Awesome information! Thanks for the clarity. ruby Wilhite [link] Russ Henneberry RT @jaybaer: Why D.I.S.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128