Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Highlight your Contact Us page.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Online Marketing Institute

MARCH 24, 2010

Accepting B2B social media as a fundamental way of doing business These B2B companies have accepted social media as a fundamental way of doing business—it’s an ongoing program and not just a campaign. » What does real time search mean for B2B Marcom? Then, based on the metrics and results, scale the program.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Atomic Reach

JANUARY 3, 2019

In addition to managing Marketing Nutz, she hosts the popular Social Zoom Factor podcast. In 2010, Robert Rose founded The Content Advisory, an education, consulting and research group of The Content Marketing Institute. He is a top-rated speaker, podcast host, university lecturer, and article writer.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Second, this circumstance raises an important question: Are You Growing Your Voices?

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

nDash

FEBRUARY 1, 2022

2008-2010 wasn’t an ideal time to be in news, so our newswire was making a lot of cutbacks, and I was a victim of that. What are some B2B brands that you admire for other reasons? Melisse: I largely come from the B2C world, so I won’t pretend to be as in-depth as some of my colleagues would be about the B2B space.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Golden Spiral

APRIL 16, 2019

He hosts the “Up In Your Business” podcast and has spoken for brands like Walmart, Whole Foods, BMW, Coca-Cola, and Adobe. You brought up four key words that I think can apply to B2B tech companies. Where do B2B companies struggle with relevancy? I'm lobbying that we'll do a podcast. Now, you're in B2B.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Convince & Convert

MAY 25, 2010

I was just listening to the Inside PR podcast and they talked about how your session rocked. I was just listening to the Inside PR podcast and they talked about how your session rocked. I was just listening to the Inside PR podcast and they talked about how your session rocked. Thank you for sharing! Thank you for sharing!

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Online Marketing Institute

NOVEMBER 28, 2012

B2B: Business Media. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. RECENTLY in B2B. Mix of B2B/Consumer. . --> By Topic. Audience Development. Assn/Non-Profit. City & Regionals. CMS Insights. Consumer Media. Design & Production.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

SEPTEMBER 20, 2010

Makes me think we should be doing more podcast promotion on Twitter? A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Also, 73% of Twitter users send SMS text messages multiple times per day. population.

Social Media 160

Social Media Media Stats Statistics 160

Directive Agency

JUNE 24, 2019

Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. Blake Emal : Welcome to the Yours in Marketing Podcast. Advice to B2B Leaders. Yes, that actually does come up.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. Blake Emal : Welcome to the Yours in Marketing Podcast. Advice to B2B Leaders. Yes, that actually does come up.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JULY 31, 2012

B2B: Business Media. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. B2B Publishing. Mix of B2B and Consumer Pubilshing. . --> By Topic. Audience Development. Assn/Non-Profit. City & Regionals. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

Startups 40

Startups B2B Marketing B2B Planning 40

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? How about in the B2B space? You can follow any responses to this entry through the RSS 2.0

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. Liz Bonilla. Lisa Cramer. LisaJCramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

JUNE 24, 2013

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. The 2008 recession permanently altered how companies think about measurement. Pinterest launched in March 2010, and Instagram in October 2010.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Webbiquity

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. Liz Bonilla. Lisa Cramer. LisaJCramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Single Grain

JULY 21, 2020

B2B or B2C?: G Suite offers both B2B and B2C services for individuals and companies. B2B or B2C?: B2B or B2C?: HubSpot is a B2B marketing tool for businesses of all sizes. The company was officially launched in 2008 at the TechCrunch Disrupt conference. B2B or B2C?: B2B or B2C?: B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Convince & Convert

JUNE 28, 2010

As search becomes ever more interconnected, and websites begin to routinely change dynamically based on your search and browser history, your ability to create and optimize individualized pieces of content (blog post, photo, video, tweet, status update, podcast, PDF, presentation) reaches critical importance. Podcast producers.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128