Industrial Marketing Today

SEPTEMBER 20, 2010

By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). For every 50 to 100 pages of indexed pages in Google, leads achieved double digit growth as seen in the chart below. Copyright © 2010 Tiecas, Inc.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hubspot

APRIL 11, 2017

A Google search for “ growth hacking ” yields a plethora of results. Its founder and CEO, Sean Ellis, was pretty much a “growth hacker” before that label was really a thing -- since 2008, he’s served in interim growth roles at companies like Eventbrite and Dropbox, helping them scale in their early stages. 5) Andrewchen.co.

Marketing Websites 78

Marketing Websites Startups Communities Case Studies 78

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Anything you can do to help them find the right information quicker will score big with engineers. Having a search function on your website is no longer an option, it is a requirement. Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 3, 2010

The first one is All in One SEO Pack and the second one is Google XML Sitemaps. You need to optimize yours if you want to be found in major search engines. If you use WordPress for your business blog, you need to download two very useful plugins. Both are free to download and will automate some of the SEO chores.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Instead of guessing, develop a list of keywords and phrases that your target audience is actually using to search for solutions to their problems.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Google is not the only source of content ideas. Bottom line – better content comes from better research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

Here’s my description tag from the same post (NOTE: it is not the default first paragraph): Don’t go crazy stuffing keywords in your page’s keywords tag because Google does not use the keywords Meta tag in page ranking. See a video from Matt Cutts on Google official position on using keywords meta tag ). Here less is better.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Buzz Marketing for Technology

FEBRUARY 27, 2009

Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall). I recruited long time college friend (who reconnected with me in Facebook!) and a general tendency to speak in 140 character phrases! Seemed like a good one two punch!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Copyright © 2010 Tiecas, Inc.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

SpotMe Blog

JUNE 13, 2023

**When we say ‘SpotMe certified’, we mean that the event management company has passed the SpotMe Academy Courses.** SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. ITA Group designs events that meaningfully connect with attendees.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Online Marketing Institute

JUNE 27, 2009

Have Some Popular Tips Most Improtant Questions To Prepare For Social Media Marketing Interview Twitter Tips For Local Business 10 Important Points to Improve Ad Quality Score in Adwords Is facebook worthy for PPC? Polls Archive Recent Visitors Copyright © 2008 Sanjay Dhingra. Find these black holes and measure them accurately.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. Pissing off Google.) Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Customer Experience Matrix

JULY 30, 2009

The one major missing inbound marketing feature is paid search management, such as Google AdWords integration. But it added Salesforce.com integration in 2008, which also meant the leads and their activity history could be shared with sales people. Hubspot originally used its lead database largely for analytics.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. How Does This Help You?

Social Media 115

Social Media SEO Marketing Websites PR 115

Atomic Reach

JANUARY 3, 2019

Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. Larry Kim is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization. She has had years of success as an entrepreneur, and international digital agency owner.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. link] awnpromo Once again, a very compelling arguement for using Facebook!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. The DuckDuckGo Chrome extension app has over six million users, and its advertising costs are 10x cheaper than Google. You’ve likely heard of some of these, but there should be some new ones, too!

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Money for Nothing, and Projects for Free How to Freeze a Market: Vista Obscures the View Another survey indicates IT budget cuts in 2009 How TCO is a common sense sales and marketing Tool.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

readwrite

OCTOBER 4, 2010

Costolo is best known to date for his work at Feedburner, the RSS publishing and analytics service bought and squandered by Google. The advertising in Feedburner never seemed to work out terribly well, but the potential for it and the incredible customer base Feedburner built lead to Google’s acquiring the company in 2007.

RSS 40

RSS Lead Ranking Twitter Advertisements 40

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Post it to your Facebook page. You don’t need a film crew.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

APRIL 6, 2010

Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. This is especially important now that Google and Bing are incorporating social content into real-time search results). and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Outgrow

MAY 23, 2022

You’re competing with the Netflixes and the Googles of the world, and you’re competing with your actual real competitors. My mom’s on Facebook, she’s a content creator. Joe Pulizzi: So yeah, I mean, let’s see, we started the business in 2007 and in 2008, 2009, we started our, our research project.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Convince & Convert

FEBRUARY 5, 2010

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), but a right-hand location on content sites. I completely missed it in the first two headers, but noticed it readily in the third.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 4, 2010

I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Hubspot

AUGUST 5, 2014

I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. So-and-so''s Top Ten Reads of 2008."

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

The ROI Guy

JANUARY 17, 2011

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Written by Bernard Lunn / May 21, 2008 11:15 AM. / I just found a more useful way to search than Google. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. Before using LinkedIn, I tried Google.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? link] Weekly Links: August 23, 2009 | UpYourSocial [.] They just go out and get on Facebook because one of their kids said they should. (ok, Sessions start October 5. Go to [link] to save 50% for a limited time.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. There’s an optimal time of day and day of week to tweet.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). link] #SMM [link] Face to Facebook RT @jaybaer Is Your Social Strategy Proactive or Reactive? So really, I'm curious.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117