Contently

JULY 21, 2016

As the interest in content has grown over the last 10 to 15 years, all of the ad agencies, PR agencies, social media agencies are increasingly trying to look for relevance and say, “Okay, we think we get this, we get this.” There’s great content people in PR firms. There’s content divisions in media agencies.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ads Work Management 60

markempa

AUGUST 30, 2007

Read More] Tracked on September 05, 2007 at 01:19 AM Comments The One Piece Of Advice You Cant Generate Leads Without The staff at Raintoday approached a group of B2B lead generation experts with the following question: "What is the one piece of advice you simply cannot generate leads without?

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MAY 8, 2007

Their write up is quite glowing (aw-shucks) and its fun to be recognized. And, Im even getting a cool t-shirt to boot. Thanks TypePad ! Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. Create a social media steering group (cross-functional) for your company. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. Stelzner on Vimeo.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

markempa

JULY 16, 2007

BtoB Magazine: Effective search strategies July 16, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Inquiry management and search marketing strategy : » Moving from Monologue to Dialogue. And dont just send a canned response either. Here and here.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Our first interactive show will be on lead generation via podcasts.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JANUARY 24, 2007

MB) January 24, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Podcast: Use Feedback to Boost Lead Generation : » B2B Lead Generation Blog from wagg.it Listen to podcast now (MP3 16:55 min 5.5 It is import. Now what do you do? You’re not alone.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

SEPTEMBER 12, 2007

« MarketingSherpa Demand Generation Summit 2007 | Main | Practical Strategies for Generating Quality Leads Teleclass » On Alignment between Marketing and Finance Many marketers are quickly approaching their favorite time of year. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

AUGUST 29, 2007

August 29, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference B2B Marketing and lead generation via Social networking : » Marketing is Tragically Knowable (Should I use Social Networks Like Facebook forMarketing?) Why or why not? And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

AUGUST 24, 2007

Read More] Tracked on September 06, 2007 at 12:24 AM Comments Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. I also passed along this recent article " Closed Loop Marketing " by Greg Anderson. I asked him where he thought the b.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

markempa

MAY 9, 2007

May 09, 2007 | Permalink Technorati Tags : lead generation , lead nurturing , ROI , sales leads TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference How Lead Nurturing Improves Lead Generation ROI : » Do You Nurture Leads, Or Do You Just Follow Up? I hope you can make it. Register here.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

AUGUST 16, 2007

And Ive got a lot of great feedback and questions. You can now watch the recorded archive Thank you to ON24 for sponsoring and to the AMA for hosting the event.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

JUNE 28, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. So are you using metrics that actually help you look forward? What do you think? recent exchange he had with Brian Carroll on his B2B Lead Gene.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Hubspot

JANUARY 7, 2014

To get a glimpse of just what kinds of popular marketing groups -- and even niche communities within marketing, like blogging and social -- there are on the social media site, check out our list below. Created: September 21, 2007. Created: November 12, 2007. Created: November 28, 2007. Created: October 1, 2007.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Directive Agency

MARCH 27, 2017

The New Rules of Marketing & PR by David Meerman Scott. David Meerman Scott’s 2007 book is now in its 5 th edition, but its central message is still just as clear as ever: you can use the might of the Internet to get your message to just the right people at just the right time. Likeable Social Media by Dave Kerpen.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

markempa

NOVEMBER 22, 2006

Im a few years past discovering what a waste PPC [Read More] Tracked on January 04, 2007 at 01:42 PM Comments Avoid wasting your Pay-Per-Click lead generation budget Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

MAY 13, 2007

The CEOs who cower to the will of their investors, boards, analysts and media? The media who criticize leaders for thinking long-term? So whos to blame? The investors who applaud short-term returns in their portfolio? The analysts who predict the future success of a company and then punish them for falling short? The soution?"

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

JANUARY 23, 2007

If youre a small business owner (or plan to be one in the future) youll want to put this book on your reading list. It’s great. If you decide to get a copy, you should check out his bonus offers. Ill be posting my Amazon review soon.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

markempa

MARCH 30, 2007

I’m looking forward to learning with you as I interview leading experts (and ask your questions) to get the latest contemporary thinking on lead generation. Stay tuned!

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." each form of) Advertising has a completely different place in your media mix.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

markempa

AUGUST 17, 2007

This is by no means a comprehensive list of ideas but it should get you started. You might also find value in my recent webinar on lead nurturing relevant. Do you have any other lead nurturing content ideas that youd like to share?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

NOVEMBER 1, 2006

Read More] Tracked on February 03, 2007 at 04:14 PM Comments Target Marketing: What’s a Lead? from SalesPractice.com Here is a link to a post on Brian Carols B2B Lead Generation blog called Target Marketing: What. Many marketers believe generating more sales leads is the key to hitting revenue targets. That’s not always true.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

AUGUST 1, 2007

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. Read More] Tracked on October 09, 2007 at 08:57 PM Comments Using thought leader content as a lead generation tool Demonstrating your expertise gives you an edge to combat commoditization by attracting more business and proactively building your reputation.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

APRIL 19, 2007

Outsource podcast production or do-it-yourself Hints and tips for marketers to start podcasting for lead generation Listen to podcast now (MP3 22 min 5.6

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JULY 9, 2007

I recommend asking the following question, “Can marketing continue to nurture this opportunity until they are more sales-ready or is this a situation best handled by a salesperson?” This is why communication and cooperation between sales and marketing is so important.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

DECEMBER 6, 2006

Read More] Tracked on February 07, 2007 at 10:39 AM Comments Where do Your Email Newsletters go? from From the Innovators Desk I know that we can get a lot of information from newsletters, but it is a pretty cumbersome way to get our information.

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

MAY 21, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In the beginning, you won’t have all the data you need.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

OCTOBER 19, 2006

Working [Read More] Tracked on February 27, 2007 at 11:19 PM Comments Lead qualification and scoring for better leads The biggest mistake made by marketers is to give mere inquiries to a salesperson. My company wanted to focus mainly on business seminars to improve customer relationships. So over the years I have been concentrating on this.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MARCH 6, 2007

Thank you to ON24 Inc. a for sponsoring this event as part of their new Wednesday Webcast with Experts series.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

markempa

JULY 10, 2006

And [Read More] Tracked on July 06, 2007 at 10:01 AM Comments Sales Leads Are Too Valuable For Sales People Alone David Meerman Scotts blog post, " Sales Leads Are too Valuable for Sales People ," is worth a read. Brian Carroll and others extended the conversations so I thought I’d revisit the topic with some more thoughts.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

FEBRUARY 28, 2007

Read More] Tracked on March 01, 2007 at 07:44 AM Comments On giving away ideas I had coffee with a potential partner and our conversation ebbed to a discussion about marketing philosophy and lead generation. If you’re fluent with ideas, as most design people are, you don’t have to be fearful. " Again, its not the car.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120