markempa

APRIL 19, 2007

Research shows that Podcasts do impact B2B purchase decisions. Research shows that Podcasts do impact B2B purchase decisions. « On B2B Demand Generation tools and Lead Generation Dashboards | Main | On Lead Nurturing: Looking for a "hot" date? They also want to know the people behind the company.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Integrated B2B

JANUARY 16, 2013

You’d been researching possible service providers on the internet to help solve the issue. Numbers from a 2007 study discussed in eMarketer suggest that word-of-mouth is the largest influencer. Imagine Bill was actually an executive at a large B2B company and you told him about an issue you were facing at work.

Word of Mouth 40

Word of Mouth Business Best Practices Emarketing 40

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? You might also find value in my recent webinar on lead nurturing relevant.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JULY 9, 2007

Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need. Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

MAY 13, 2007

In addition, we cant ignore research showing the average tenure of a CEO is six years. The analysts who predict the future success of a company and then punish them for falling short? The media who criticize leaders for thinking long-term? But for a marketing leader, its less than 24 months. So I think fear plays a role, too. The soution?"

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

FEBRUARY 28, 2007

People use the web for research; they are looking for fresh ideas, insight and actionable information. Read More] Tracked on March 01, 2007 at 07:44 AM Comments On giving away ideas I had coffee with a potential partner and our conversation ebbed to a discussion about marketing philosophy and lead generation. to generate leads."

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 10, 2006

The article is based on a recent white paper , as well as research by CSO Insights. And [Read More] Tracked on July 06, 2007 at 10:01 AM Comments Sales Leads Are Too Valuable For Sales People Alone David Meerman Scotts blog post, " Sales Leads Are too Valuable for Sales People ," is worth a read.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

DECEMBER 21, 2006

According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." Bottom line: its the numbers.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

JUNE 13, 2007

You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires. (See the above mind map for examples) 2. Develop an intelligent system to identify when your trigger events happen. Understand trigger event implications and what to do once they happen.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MARCH 30, 2007

Even with these expanding options in list building sources the drudgery of careful research is sill the most productive course of action, because you best understand the nuances of your ideal customer profile. Your database will become one of your most valuable assets if you treat it like one.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

JUNE 8, 2005

Thought leaders often do the following things; they write, speak, do research, analyze trends, and openly share insightful ideas with people (regardless of their timing to buy). There are a number of things you can do to share your expertise and establish a reputation for creating value.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Hubspot

JULY 19, 2012

eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. Incidentally, HubSpot Social Media Scientist Dan Zarrella's research shows "DIY," and quotes are two of the most frequently repinned types of content on Pinterest.

Social Media 28

Social Media Media Analysis Network Marketing 28

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Buzz Marketing for Technology

JULY 24, 2008

December 2007. November 2007. October 2007. As a quick follow-up to last weeks post about the change in newspaper readers habits my favorite research web site Emarketer.com posted this chart today which shows that more than a quarter of respondents to a recent survey said they are reading print newspapers less often.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Bannerflow

SEPTEMBER 3, 2018

More than 40% of the brands taking part this year came from outside China, according eMarketer research. Green Monday falls on the second Monday in December, and was originally coined back in 2007 by eBay. For example, Alibaba has already lured many international companies onto its platforms. Black Friday.

Advertisements 66

Advertisements Advertising Banners Mobile Advertising 66

Online Marketing Institute

NOVEMBER 1, 2010

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Adobe Experience Cloud Blog

OCTOBER 23, 2015

Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content. For instance, in 2007, The New York Times came out with an article declaring that we see 5,000 ads and marketing messages per day. A solid infographic will contain credible statistics that are sourced back to the research.

Top of Funnel 48

Top of Funnel B2B Thought Leadership Thought Leadership Content 48

Webbiquity

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100