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Uncommon Thinking for B2B Authors

B2B Digital Marketer

During his time with the Hard Rock brand, his team won coveted Telly Awards (Guest Service in 2000, Menu Rollout in 2007, Harassment & Discrimination Prevention in 2008); garnered Training Directors Forum’s 1998 prize for “Reengineering Training”; and won Brandon Hall’s Gold Best in Class Award for their “Service Recovery” e-­Learning course.

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11 inspiring case studies of digital transformation

Biznology

AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies. in 2014, an increase of 15% since 2007. Need some examples? LEGO achieved an EBITDA margin of 37.1%

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The First-Mover Advantage, Explained

Hubspot

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. The first-mover advantage describes companies that are first to market, which gives them a competitive advantage over other companies, resources, or technologies that follow. Remember when Amazon only sold books?

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Stop Storytelling to Make More Sales

B2B Digital Marketer

Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008. Faced with the challenge of meeting quotas, Kate quickly grasped the importance of a compelling and authentic message to cut through the clutter and engage prospects. .”

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What marketers need to know to prepare for 2023

Martech

Use what you learn about your customers — what works and what doesn’t — to support requests for resources to support segmentation and win higher priority in the marketing tech stack. Back then (I’m older — “then” was 2007), marketers didn’t know how to use all the advanced features, many of which are standard equipment today.

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3 Channels We’ll Still Talk About in 5 Years

SWZD

One of the intimidating parts of omni-channel marketing is that there are just so many channels and only so many resources to use them. Journalists and marketers have been predicting the death of email since at least 2007. According to GeekWire , 52% of shoppers now turn directly to Amazon. Easy, right?)

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The Netflix Problem: TV’s Difficult Balance of Original vs. Syndication

Contently

It started with DVDs but really made a name for itself in 2007 by pioneering and popularizing video streaming. By 2013, the company was clearly established as the biggest player in the cord-cutting movement, but at that point, legitimate competitors had emerged—mainly Hulu and Amazon. Original TV content is incredibly expensive.

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