Webbiquity
APRIL 23, 2024
Guest post by Eduard Klein. In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.
Webbiquity
MARCH 26, 2024
I rarely write book reviews anymore. And I’ll bet you rarely read them. But this one will be brief, and worthwhile for both of us. Promise. Smart Brevity: The Power of Saying More with Less by Jim VandeHei , Mike Allen , and Roy Schwartz is a must-read for communicators generally, and writers specifically. It’s worth a review. Plus, this gives me an opportunity to try writing in Smart Brevity style.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity
APRIL 18, 2024
Guest post by Eduard Klein. Business process automation is, hands down, one of the best technological innovations to come along in decades. Humans have spent way too much time doing repetitive tasks that do not require our expertise. These tasks take time away from the value we could potentially be adding in our business. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing.
Webbiquity
APRIL 24, 2024
Contributed post. When you run a successful private practice, at some point you’ll likely want to grow your practice. Image credit: Amy Hirschi on Unsplash Growth offers numerous benefits, including: Letting you help more clients Improving your overall revenues and profits Helping you expand into different types of clients Giving your practice a stronger foundation and better future These are all compelling reasons to pursue (and natural outcomes of) growth, but can seem challenging to achieve.
Webbiquity
JANUARY 16, 2024
Guest post by Jean-Christophe Bouglé. Stuck on how to make your B2B marketing videos stand out ? No worries! In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos. 1.
Webbiquity
JANUARY 18, 2024
Guest post by Nina Petrov. When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also reson
Webbiquity
FEBRUARY 6, 2024
Guest post by Ann Smarty. Both Google and Bing search engine result pages (SERPs) are becoming more visual. There are image snapshots, video thumbnails, and image search results showing up all around search results. Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy.
Expert insights. Personalized for you.
172 
Let's personalize your content