SalesIntel
MAY 7, 2024
With each passing year, new technologies, consumer behaviors, and market dynamics reshape the landscape, creating challenges and opportunities for marketers. Content marketers are very excited about what the future holds. Audiences are seeking genuine connections, information, and advice from trusted sources. If you can meet them there, you’ll already be ahead of most other marketers.
Vision Edge Marketing
MAY 7, 2024
Do you ever feel like you’re swimming against the current? As we produce this episode of What’s Your Edge?, The World Economic Forum expects the global economy to remain uncertain, citing that over half of chief economists anticipate it to weaken this year. The report mentioned that while many companies have been reengineering, supply chain disruptions will persist and the costs for raw materials will remain inflated throughout the year; and that many businesses will continue to find themselves
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SocialPilot
MAY 7, 2024
Gone are the days of waiting for slow and impersonal marketing messages. Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The question is: are you doing it all correctly? If not, stick with us. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you.
Square 2 Marketing
MAY 7, 2024
Is your marketing department an army of one? (Or two or three?) And is your army trying to communicate with prospects and track impact via the digital equivalent of a carrier pigeon? I hear you. I’ve had the same laptop for 12 years. I’m a millennial who didn’t get my first smartphone until 2015! But the reality is we live in a constantly evolving, digital-first marketplace.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
33Across
MAY 7, 2024
The rise of programmatic advertising quickly led to an increase in middlemen and third parties that served as conduits between advertisers and publishers. What followed was the buy side often found the same inventory being offered over and over again, creating a need for supply path optimization (SPO). That led to a dance that continues today between demand looking for the most efficient path and/or unique value-generating inventory, while.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
33Across
MAY 7, 2024
Discover the impact of cookie deprecation on supply chain optimization in programmatic advertising. Paul Bell highlights the need for a new approach that balances efficiency and. The post Beyond Cookies: Rethinking Supply Chain Optimization in the Face of Advertising Challenges appeared first on 33Across.
chiefmartech
MAY 7, 2024
Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape.
Martech
MAY 7, 2024
Google’s deprecation of third-party cookies is causing disruption in digital marketing. Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members. Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms.
ClearVoice
MAY 7, 2024
At ClearVoice, when we say we understand a marketing pro’s content production (and even general marketing) pain points, we mean it. In 2022, our internal marketing team was affected by a mid-year reduction in force, a surprise Q4 budget cut, and other team churn that left us struggling to keep up, let alone grow our lead generation efforts. We were limited by our ability to bring out new full-time employees, so we were forced to innovate with a more flexible solution, and the results were nothin
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Optinmonster
MAY 7, 2024
Did you know that using a popup based on location can boost your sales and conversions, even if you aren’t a local business? Location-based marketing, or geotargeting , is a hit with successful small businesses. This type of marketing is a no-brainer for businesses with physical locations like restaurants, retail shops, and real estate companies. But what about eCommerce companies without a physical location?
Martech
MAY 7, 2024
Early in my career, I was surprised when a co-worker told me they didn’t realize I wanted them to complete a task that I thought I had asked them to complete. In hindsight, I now know that my language was vague. We were in a meeting, and I said something like, “Alex, I think it would be helpful if we could cut the data in a different way to figure out what’s really happening.
Sprout Social
MAY 7, 2024
Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. But navigating the dynamic landscape of TikTok can be challenging. That’s where TikTok monitoring comes into play.
Martech
MAY 7, 2024
Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. New tools and features will be added incrementally, but the aim is to have them available globally by the end of the year. The company also announced Meta Verified for Businesses, a multi-tiered subscription service for businesses to help build credibility with customers.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Bannerflow
MAY 7, 2024
We are delighted to award the first winner of Bannerflow’s quarterly best display campaign competition for 2020. Celebrating the very best in display advertising, whether that is through the application of technology or impactful design.
Martech
MAY 7, 2024
The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding 9,295% increase over a span of 13 years. The State of Martech 2024: Scott Brinker and Frans Riemersma That number is daunting, and so is the growth. With that sheer growth rate, it is fair to ask yourself and your team: “Do we control our martech, or does our martech control us?
Sana Commerce
MAY 7, 2024
Question 1 - Web store performance Does your commerce tool ensure your web store performs optimally? Yes No How to tell? Signs your web store is underperforming: Your web store has a low average conversion rate. Customers experience slow loading times and difficulty interacting with your web store. Customer uptake of your web store hasn't been as strong as you'd hoped.
Martech
MAY 7, 2024
“Nothing exists except atoms and empty space.” So said Democritus, but he wasn’t talking about the marketing technology landscape. Adobe, HubSpot, Oracle, Salesforce — these aren’t atoms; nor are they empty spaces. They are obvious examples of suites one might find at the center of martech stacks. What surrounds them might be atoms; often tiny atoms; often a lot of them.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ClearVoice
MAY 7, 2024
No one likes getting abysmal results out of their personalized marketing campaigns. If that sounds like you, it’s time to ramp up your approach with some advanced strategies. Getting to grips with detailed audience segmentation can transform your campaigns, boosting engagement, clicks, conversions, and, ultimately, sales. Let’s take a deep dive into what advanced segmentation is all about, its types, how to implement them effectively, and best practices.
Lead Forensics
MAY 7, 2024
The selection of this year’s top sales leaders was rigorously data-driven, derived from extensive research across our expansive database of B2B companies. By analyzing a comprehensive set of metrics, our team identified individuals who inspire and elevate their teams to new heights. The ‘Top 100 B2B Sales Leaders 2024’ come from within a wide range of different industries including technology, healthcare, manufacturing, and more.
Hubspot
MAY 7, 2024
Let’s talk about emotional resilience — that’s the ability to respond to stress, unpredictable outcomes, and setbacks. Why do I bring this up in the context of entrepreneurship? Sometimes, life just happens. No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. That simple fact makes emotional resilience a cardinal competency to master as an entrepreneur.
Valasys
MAY 7, 2024
Localization has become an imperative part of every business and industry. The medical sector is no different and it needs localization more than any other business. As the medical needs of the people across various regions are more or less similar. The medical software localization services hence help ensure that the healthcare information, products, medicines, and medical devices have an accurate and relevant translation.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ClickDimensions
MAY 7, 2024
When business to customer communication happens at the click of a button, creating an effective, engaging email that captures your recipient’s attention has become more difficult than ever. As your email competes against the hundreds of other emails customers receive in the inbox weekly, knowing how to catch your customers’ eye and what standards need to be adhered to will put your email miles ahead of your competition.
Valasys
MAY 7, 2024
Every year offers big changes in the field of digital marketing with the calendar change. Marketers face a multitude of hurdles in this ever-changing landscape, ranging from privacy restrictions to technology improvements. Innovations like Google’s Consent Mode, iOS 17 Link Tracking Protection, and the continuing phase-out of third-party cookies are major examples of paradigm-shifting changes in privacy rules and more strict regulations.
Inbox Insight
MAY 7, 2024
Lead generation through high-quality lead magnets is crucial for the success of any B2B business. These magnets have proven to be among the most effective strategies for captivating and engaging potential leads, underscoring their significance. Our guide explores lead magnets and provides you with a rich compilation of examples. These ideas can be seamlessly incorporated into your marketing efforts, empowering you to accelerate your B2B sales and achieve rapid growth.
Valasys
MAY 7, 2024
Small businesses need to adapt quickly and optimize their digital marketing solutions to stay competitive in today’s digital world. In this regard, digital marketing plays a vital role in elevating the growth and success of small businesses. This article will show seven tips for optimizing digital marketing solutions that will greatly help small businesses succeed in their respective endeavors.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Valasys
MAY 7, 2024
7 th May, New Jersey: Google is deploying a powerful weapon in the fight against cybercrime: it embodies a large language model (LLM) chatbot registration system, it is called Gemini. This breakthrough technology is used for the exploration of possible threats such as malware making the overall threat information stronger. Gemini: Boosting Security with AI Analysis Traditionally, security professionals have relied on manual analysis and pre-programmed tools to identify and combat malware.
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