Trade Press Services Newsletter

MAY 2, 2024

“Let’s take this offline so we circle back to our synergistic partnership and go after the low-hanging fruit that will optimize our market penetration and enhance stakeholder engagement across all touchpoints.” If you found this sentence to be confusing (and cringeworthy), you aren’t alone. Excessive use of buzzwords and corporate jargon can elicit negative reactions, impede clarity , and damage critical business relationships.

Bandwidth 130

Bandwidth Peer-to-peer Work Management Marketing Management 130

Optinmonster

MAY 2, 2024

Are you looking for an easy way to engage with your website visitors in real-time? Want to learn how to use Facebook Messenger to connect with them and convert them into customers? According to Facebook, more than 1 billion messages are sent on the Messenger platform each month between people and businesses alone. That’s a lot of marketing messages between regular folks and businesses.

Facebook 75

Facebook Paid Search Agency Business Click Rate 75

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas.

Ideal Customer Profiles 75

Ideal Customer Profiles Buy Marketing Automation Services Work Management 75

Content Marketing Institute

MAY 2, 2024

Imagine you could write more quickly. Deadline stress would disappear. Hunched shoulders would relax. And your boss would smile more. Here’s how to turn that dream into a reality.

Companies 70

Companies 70

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Webinar Metrics

PureB2B

MAY 2, 2024

Discover how integrating content syndication with display advertising enhances B2B channel marketing, increasing visibility and engagement.

Display 67

Display Advertising Channels Advertisements Advertising 67

LeanData

MAY 2, 2024

Now’s not the time to be shy. Hard work deserves more than just a shout out. So don’t miss your chance to be recognized as a leader in the Operations community. Submit your entry today through the OpsStars Awards portal. The post 2024 OpsStars Awards Are Now Open for Submissions! appeared first on LeanData.

Communities 52

Communities 52

Martech

MAY 2, 2024

What do Facebook-parent Meta and the Catholic faith have in common? Why AI failure, of course! We will start with Meta — which has been injecting AI into all its customer-facing surfaces. The “Instagram header … features a side-scrolling list of prompts for interacting with the AI: ‘Imagine rooftop gardens,’ ‘advice for the modern stoic,’ ‘anime reels,’ writes Fast Company’s Scott Nover.

Marketing AI 56

Marketing AI Ad Frequency SMS Work Management 56

illumin

MAY 2, 2024

Ad creatives are the star of the show. They captivate audiences and engage imaginations while bringing brand awareness to potential customers. Strong creatives are also an essential part of journey advertising. Journey advertising benefits marketers by reaching consumers at important moments along their journey. Relevant messaging and creative content achieve mutually beneficial outcomes.

Multi-Touch Attribution 52

Multi-Touch Attribution Creativity Funnel Advertising Advertising Funnels 52

Madison Logic

MAY 2, 2024

WATCH VIDEO The Challenge Endava is a leading technology services company that combines world-class engineering, industry expertise, and a people-centric mindset to assist global enterprises in creating technological solutions that drive innovation and transform businesses. The company prioritizes understanding the ins and outs of each customer’s industry and applying the right content and messaging for a deep go-to-market campaign strategy based on customers’ pain points.

Account Based Marketing 52

Account Based Marketing Top of Funnel Multi-Channel Funnel Advertising 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

B2BMarketing.net

MAY 2, 2024

In this week’s episode of the B2B Marketing Podcast, Joel Harrison is joined by Chris Wright, Commercial and Marketing Director, BSI and Simon Rusling, Head of Marketing, Barnett Waddingham. This week’s podcast is in association with Propolis, our community and intelligence platform which gives you access to insights to make decisions, connect with experts and unlock actionable guides and content.

Communities 52

Communities B2B Marketing Marketing B2B 52

Hubspot

MAY 2, 2024

Most of us have heard the phrase, “cash is king”. But for small business owners these days, payment processors are the Ace—as non-cash payment preferences continue their prolific rise. According to new research , Gartner expects that 80% of B2B sales interactions will occur on digital channels by 2025. In order to remain competitive, small business owners need an efficient, reliable way to process non-cash payments.

Work Management 42

Work Management Small Business Marketing Class Gartner 42

Valasys

MAY 2, 2024

2 nd May, New Jersey: The innovations in artificial intelligence have doubled the capabilities of Anthropic, and humanization of app and enhancing the performance of a variety of products has gained the attention of the company. The mass media are abuzz. Anthropic, a big hitter in Artificial Intelligence research, has shot to stardom. This is due to the introduction of Claude 3, the handheld artificial intelligence iPhone application.

Ethics 40

Ethics Privacy Lead Ranking User-Generated Content 40

Seismic

MAY 2, 2024

Ensuring the floor of the hospital you’re building is perfectly flat. Helping your employees return to work after parental leave with minimal disruption. The intersection between AI and humans in the modern corporation. Whatever it is a buyer values, there’s likely a social seller putting it all out there for them. They’re buyer-centric, modern sellers who regularly show up and speak up on LinkedIn.

Examples 40

Examples Enterprise Management Peer-to-peer Linkedin 40

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Social Media

Valasys

MAY 2, 2024

In the digital age, where attention spans are short and competition is fierce, every second counts when it comes to website loading speed. Research shows that users expect websites to load in just a few seconds, and if a page takes too long to load, they’re likely to abandon it altogether. This is where image optimization comes into play, particularly for WordPress websites, which power millions of sites across the web.

Optimization 40

Optimization Lead Scoring Lead Ranking User-Generated Content 40

Sprout Social

MAY 2, 2024

Brands love using LinkedIn for business. It’s one of the best platforms for expanding your professional network, connecting with customers and hiring top talent. But with over 67 million companies listed on LinkedIn, it’s more competitive than ever for businesses to stand out on the platform. The fix? A solid LinkedIn SEO strategy. Social search is growing.

Linkedin 84

Linkedin SEO Optimization Paid Search Agency 84

Martech

MAY 2, 2024

With digital video poised to overtake linear ad spend for the first time , there was a celebratory feel to this year’s IAB NewFronts week of events. “I love that this business is thriving, but we are not here to take a victory lap,” said David Cohen, IAB’s CEO, in his keynote on Wednesday. “Instead, I’m reminded of a quote most often attributed to John D.

Video Marketing 63

Video Marketing Marketing AI Mobile Advertising Advertising Agencies 63

Lead Forensics

MAY 2, 2024

There is no set way to conduct this varied process; both sales and marketing teams can employ several nurturing methods to revolutionize their approach to business success. The key to bountiful lead nurture lies in ensuring each prospect gains an individual buyer journey, perfectly suiting their business requirements and product needs. Discover popular methods for curating an effective lead nurturing strategy, driving exceptional business results. 1) Multi-channel lead nurture When outlining a l

Lead Nurturing 52

Lead Nurturing Lead Ranking Lead Scoring Leads 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Scoop.it

MAY 2, 2024

Are you here because your blog has hit a bit of a dull patch? You’re not alone. Keeping your content marketing strategy fresh and engaging is a tough gig, and let’s be honest, it can sometimes get pretty stale. It’s a common hurdle for many businesses, but hey, there’s always a silver lining – giving your blog a new lease on life is totally within reach!

Lead Scoring 57

Lead Scoring Lead Ranking Enterprise Management Marketing Analytics Tools 57

Webbiquity

MAY 2, 2024

Contributed post. As more and more of the work done by professionals relies on collaboration, maximizing team efficiency is vital. But with teams growing more diverse and projects increasingly complex, leaders find it increasingly challenging to get the best from their workforce. Image credit: Kindel Media on Pexels What are the best strategies for improving team cohesion with different personalities ?

Efficiency 136

Efficiency Marketing & Strategy Work Management Marketing Management 136