May, 2006

Anything Goes Marketing

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Using SEO when building your website navigation

Anything Goes Marketing

Here's a good article on ClickZ that explains that checking out how keywords do in Yahoo and Google can affect how well your website navigation will resonate with users. In this case using pet products was better then pet supplies as more people searched for pet products. This is another cheap way to get good advise on building a website without using full blown usability tests, Chad H.

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For Sony Ericsson "Anything Goes" for their e-newsletters

Anything Goes Marketing

In a recent article in MarketingSherpa , Sony Ericsson's Agnes Gawel reveals that for their global e-newsletter campaigns, they typically don't worry about ethnically appropriate images for each of their regions: "It's based on local feedback. You might not think, for example, we'd use an African consumer image for Asian emails, but it's not the case.

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To blog or not to blog, this is the question for execs

Anything Goes Marketing

Businesses are still not getting it - people don't want to read your corporate BS. They want to get to know your company and not your marketing fluff and "salesy spin". Yet, a recent article on emarketer claims " Executives at top companies are slow to come to grips with recognizing [blogs'] importance in building a dialogue with customers and other stakeholders.

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5 Tips to Help Your Blog "Soar" in the Search Engines

Anything Goes Marketing

Looking for some quick tips to improve your blog SEO rankings ? Check out this article from Marketing Profs called 10 Tips to Help Your Blog Soar in the Search Engines. I wasn't aware of some of these so I will definitly try some of them out. It's too bad they didn't offer the first 5 tips for free. :( Have you tried any of these? Do they actually work?

Tips 100
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Bookmarklets Discovered

Anything Goes Marketing

As always, Easton on Business Blogwire keeps me updated on some of the latest trends out there. This time I was introduced to bookmarklets which are these neat links that you can drag and drop at the top of on your Firefox browser (or into your favourites in IE). Steve Rubel has some great ones! I'm using Wikipedia look-up and Alexa this. Try it out!

Wikipedia 100
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Do you skip TV commercials? So does everybody

Anything Goes Marketing

I would like to know who watches TV commercials anymore and if you do, why?? What is the point? They are a waste of time. I myself am the master of the clicker. I have now self-proclaimed myself as "Click Master". When I watch TV, I want to ensure that I'm only watching "quality" TV and not another bud commercial or a car dealership cheap ass ad. I have a few channels on the go with a few in the case of an emergency when Bush is on TV.

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Wham spam, thank you maam

Anything Goes Marketing

Why did my email not get &#$ delivered? Have you ever said that to yourself? I have and it's one of those huge topics in email marketing right now that you really need to understand before you start creating that amazing email offer that will turn your compoany into the next Google. Ok ok, maybe not Google. How about the next great paper airplane factory that you started in your parent's basement?