Marketing Insider Group
AUGUST 26, 2020
As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether they measure it? After all, what’s the ultimate goal of content marketing?
Webbiquity
AUGUST 4, 2020
With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Several elements determine the success of your webinars. Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch?
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Zoominfo
AUGUST 31, 2020
Today, businesses across the country are scrambling to adapt, doing everything they can to rework their operating models in weeks and months, not years. Even those at the top are always at risk. In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company.
Contently
AUGUST 17, 2020
Stephen Oddo launched the tour company Walks in 2010. As part of a pre-launch test, Oddo and his co-founder signed up for Second Life, an online virtual world, and digitally traveled to famous landmarks and monuments in Italy. They stood in front of tourist destinations and gave tour guide spiels. Anyone who passed by virtually could hear them, and some stopped to listen for a bit.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Industrial Marketing Today
AUGUST 19, 2020
Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. The headline of this post is my tongue in cheek attempt at the famous McDonald’s® age-old question, “You Want Fries With That?” It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions. Read more The post, %Industrial Marketing—You Want Coaching With That?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
AUGUST 4, 2020
What do Francis Bacon and Japanese manufacturers have in common? They both came to the conclusion that validating your assumptions before acting on them was a good idea. All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”.
Webbiquity
AUGUST 18, 2020
As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience.
Zoominfo
AUGUST 27, 2020
Sales territory maps serve as the game boards for outside sales, which makes field sales reps the game board pieces. Without knowing how the board is laid out, you won’t know which directions the pieces should go. Though it can be tedious, sales territory mapping provides a framework for strategic planning — ensuring that sales reps don’t go into meetings blind.
Contently
AUGUST 19, 2020
Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. They cover everything from hospital trips, to symptoms to medication and products that make their lives easier.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hinge Marketing
AUGUST 20, 2020
This year will certainly be remembered in history as “The Year of Adaptation.” There has never been so much purposeful change and adjustment. But that is not one of the reasons to seriously consider adjusting your accounting firm’s business model. There are six very compelling reasons to make business model changes that come from a new, ground-breaking research study produced by CPA.com , Bill.com , and The Hinge Research Institute entitled, “Where Opportunity Meets Value: Business Model Trends
Adobe Experience Cloud Blog
AUGUST 6, 2020
When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. As stay-at-home orders and social distancing went into effect and business trips, conferences, and gatherings of any significant size were canceled, we were quickly reminded of how vital the face-to-face human connection is to doing business.
Marketing Insider Group
AUGUST 17, 2020
The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees.
Webbiquity
AUGUST 7, 2020
Guest post by Gary Sweeney. The combination of fear and regulation in response to COVID-19 has driven a huge amount of commercial activity out of the real world and into the online realm. Businesses that haven’t yet adjusted their online presence to reflect this may be at serious risk. In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry
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Spiralytics
AUGUST 24, 2020
E-commerce tools can streamline your business processes and improve customer experience. Here’s a look into the essential tools for your business needs. The post E-Commerce Tools: Which Ones Do You Really Need? appeared first on Spiralytics Inc.
Contently
AUGUST 25, 2020
When I talk to healthcare marketers, I often hear the same adage— that healthcare marketing is 20 years behind the times. When it comes to content, that’s kind of true. While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind. In our State of Healthcare Content Marketing report in June, we found that 63 percent of the healthcare companies on the Fortune 1000 had either a limited or no content presence on their web
Vidyard
AUGUST 14, 2020
Have you ever used a website or app and been frustrated by an unintuitive user interface (UI) or too-small text? If so, you can understand how usability makes or breaks a product or content. If you can’t easily and comfortably use it, it spoils the experience. This is what accessibility is all about: Designing digital experiences that everyone can use.
Only B2B
AUGUST 11, 2020
The world is adopting the rapid digitization. Many businesses are incorporating the digital services and products. The incorporation of digitization, help these businesses to develop the operational strategies. There are definitely, many occupations and vocations who are reaping the benefits of digital transformation. But the world of telemarketing and contact centers will make the most of it.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Marketing Insider Group
AUGUST 7, 2020
According to Google, searches for the term “infographic” have increased over 800% in the last two years. To date, there are 79,000,000 search results on Google for “infographic.”. Consumers like them because they are consummately useful for informing, entertaining, and even evoking emotion. Why wouldn’t you want to use infographics in your content marketing?
Content Marketing Institute
AUGUST 27, 2020
Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead. Continue reading → The post Why Google Shouldn’t Drive Your SEO Strategy appeared first on Content Marketing Institute.
Spiralytics
AUGUST 25, 2020
Lead qualification helps you determine the worthiness of prospects for sales and allows you to plan how to meet their needs. Here’s the right way to do it. The post A Comprehensive Guide to Qualifying Leads appeared first on Spiralytics Inc.
Heinz Marketing
AUGUST 29, 2020
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Seven Factors That Separate Winners From Losers In An Economic Downturn.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Vidyard
AUGUST 26, 2020
You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth. They’re a great way to connect with your prospects and customers, and they’re considered one of the most effective content delivery channels.
Only B2B
AUGUST 3, 2020
Art of Telemarketing. In today’s business world, companies have a variety of options to generate leads from, for their businesses. Some of the famous methods used by companies are Telemarketing, Email Marketing, Direct Mail, Social Media Marketing & Referrals. Of all these methods, Telemarketing has survived and flourished like none others since the 19th century.
Marketing Insider Group
AUGUST 5, 2020
To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. Of course, there’s no guarantee that these predictions will come true.
Content Marketing Institute
AUGUST 12, 2020
Great traffic to an article is nice but not if those visitors don’t convert and help you achieve your business goals. Walk through this five-step process and explore eight tools to help your old content deliver better results. Continue reading → The post 8 Tools to Optimize Your Old Content for New Conversions appeared first on Content Marketing Institute.
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Unbounce
AUGUST 4, 2020
In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. That’s not surprising, given that Quality Score algorithms are “black boxes” that play a crucial role in the success of any PPC campaign. We still have very little insight into how Google Ads, Microsoft Advertising (formerly Bing Ads), and the social media advertising platforms calculate and use Quality Score.
The Daily Egg
AUGUST 31, 2020
Managers waste over 140 hours a year manually creating schedules for their employees. Furthermore, manual scheduling errors can increase your turnover rate by as much as 174%. The good news is that’s not what your scheduling process has to look like. The best employee scheduling software helps you save time, minimize errors, and give your […].
ClickZ
AUGUST 31, 2020
30-second summary: Even though cloud computing is virtually in every industry, it can be seen predominantly in the business world. As technology advances and gains popularity, businesses in various sectors have migrated their infrastructures on this virtual platform. With cloud technology, retailers are able to swap their legacy systems for structures that adapt quite well with the ever-evolving market.
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