Earnest about B2B

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Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars. The VIP effect: advertising & exclusivity.

5 tips to amplify your YouTube video and get more views

Earnest about B2B

YouTube is the second largest search engine on the Internet, full to the brim of content. We all want our videos to go viral on the Internet, don''t we? But time and experience has proved it’s not that easy to get a million views if your video content is less “ Cat In A Shark Costume Chases A Duck While Riding A Robot Hoover ” and more “Get the most out of your business software package”.

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Innovation in higher education marketing

Earnest about B2B

hours of free online video a week and with a billion people using it globally, YouTube is an obvious choice for reaching a wide learner audience with seminar or campaign content. Harvard’s ‘Leave Your Mark’ programme utilizes YouTube and Instagram (with half of the platform’s users aged 15-24) to effectively target alumni contributions. Which is a problem. Experiential advertising.

Should your business be vlogging? Can it fit into your B2B marketing strategy?

Earnest about B2B

With over 3 million subscribers, he is undeniably influential over his teenage audience – and he is just one of the many self-made celebrity ‘Youtubers’. As a marketing channel, it is becoming increasingly impossible to compete with YouTube’s potential for influence. Some quick YouTube stats for perspective’s sake: More than 1billion unique users visit each month. Simple’.

This is the week that was: B2B Marketing round up

Earnest about B2B

Parody videos have long been going viral on YouTube. All the best bits in the world of marketing. As we come to terms with the fact that the sun has packed up his hat and left us, we keep our chins up and gather the best bits of news, views and insight that we have stumbled across this week. Article of the week. Blogging has always been the stalwart of the social media set – the pieces of content that were being written before people were even talking about content marketing. According to the Guardian this week there are four distinct style of blogger. Take note. Watch this space.

This is the week that was: Searching for the answer

Earnest about B2B

2011 has been full of YouTube minutes of magic – so take a trip down memory lane with the Unruly media top 20 shared ads chart. As the unfortunate folk in Scotland were blown around by 165 MPH winds , David Cameron refused to bend his back on the latest European bailout package and here at Earnest we were once again soothing sore heads after a cracking Christmas shindig. Well worth a look.

This is the week that was: Searching for the answer

Earnest about B2B

2011 has been full of YouTube minutes of magic – so take a trip down memory lane with the Unruly media top 20 shared ads chart. As the unfortunate folk in Scotland were blown around by 165 MPH winds , David Cameron refused to bend his back on the latest European bailout package and here at Earnest we were once again soothing sore heads after a cracking Christmas shindig. All the while the world of B2B ticked along – with journalists, bloggers and tweeters sharing their news and views. Social network development of the week. Good news for us marketeers. Search tip of the week.

This is the week that was: The death of the tagline?

Earnest about B2B

Whilst all this was going on, Earnest Towers was a-buzz with the annual flurry of client Christmas Card briefs, a mega pitch and the enjoyment of the daily addition of yet another parody of the John Lewis ad popping up on YouTube. As we start gearing up for party season here at Earnest with the B2B Marketing Awards and our very own Christmas bonanza just around the corner, we look back at a week of provocation, u-turns and fancy footwork. Fortunately, we also found time to gather the crème de la crème of B2B marketing online just for you… Content reformat of the week. So there.

This is the week that was: Lucky number 7

Earnest about B2B

This shows that a B2B viral does not have to be as dry as a biscuit and can rank up a surprising number of views on YouTube. In a week in which Rupert Murdoch was cruelly pied in the face whilst being questioned by a panel of MPs and England started their summer cricket campaign against the might of India, here at Earnest we were celebrating the lucky number 7. Over the last 7 months , we have pitched for 7 new clients and won 7 fantastic new projects to work on. Like the Hogwarts express the world of B2B steamed on with us. Here is our take on the last 7 days. Quite a week.

This is the week that was: Getting inside the head of a B2B buyer

Earnest about B2B

We all know YouTube is more than a video site, Google more than a search engine, Facebook more than just a social network. This week Andy McKay put together his top five tips to amplify your YouTube video and get more views – from titles and tagging to setting up playlists. Enjoy. Slideshare of the week. As marketers we are all in the business of getting people to say ‘yes’.

This is the week that was

Earnest about B2B

YouTube video of the week. To celebrate the Bing search engine, Microsoft decided to celebrate the heroic women of 2013 on the Microsoft YouTube channel. As the penultimate week of January draws to a close, and the world gets busy breaking new year’s resolutions and falling back into routine, we reflect on the best blog posts, articles and other such content that has both entertained and inspired us over the last 7 days. Behavioural economics article of the week. Take for example, an NPD survey we read about this week. It all came down to familiarity. So what can we learn?

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This is the week that was: Responsive design, B2B branding and email predictions

Earnest about B2B

This week we found 12 of the best examples of YouTube pages that brands use. Our very Earnest take on the past week - taking a look into the world of B2B marketing. As November creeps around the corner the marketing world goes into overdrive before Christmas. In the mean time we have taken a tour around the best blogs and distilled all the insight you need into one little blog. This is the week that was. Insight of the week. The essence of your brand is pretty simple – it encapsulates exactly what your business is about. Your brand is your personality and how you talk to your customers.

This is the week that was: Responsive design, B2B branding and email predictions

Earnest about B2B

This week we found 12 of the best examples of YouTube pages that brands use. As November creeps around the corner the marketing world goes into overdrive before Christmas. In the mean time we have taken a tour around the best blogs and distilled all the insight you need into one little blog. This is the week that was. Insight of the week. The essence of your brand is pretty simple – it encapsulates exactly what your business is about. Your brand is your personality and how you talk to your customers. It seems most organisations seem to be missing the mark. link]. qonDX. link]. link].

This is the week that was: When captain credit crunch reared his ugly head

Earnest about B2B

Handy tip of the week: With 80% of senior executives watching more video online than ever before, getting your YouTube channel and video content ship shape is vital. Last week YouTube themselves made the process that little bit easier, allowing users to edit their videos on the site – from colours to cropping. B2B B2B branding B2B marketing B2B Social Media Infographic b2b video content marketing HSBC small business infographic twitter followers UK banking reform yahoo boss youtube editingLast week saw worldwide economic issues put solidly back on the map. Anything to add?

Vital statistics for B2B marketers – The case study

Earnest about B2B

YouTube branded channel: First off, we added the video both to our YouTube channel and website. We decided to use a Hootsuite shortened trackable link to the YouTube video across the majority of our activity as we felt that a YouTube video would be more readily shared. Back in June, Earnest began its very own social media experiment. Then spread the word. Objectives.

Why too many clicks make you thick

Earnest about B2B

Email pops up from a pal with a link to a new YouTube video. That bloke Nicholas Carr is at it again. Back in 2004, he penned the Earnest favourite ‘ Does IT Matter ?’ A fine piece of business writing, it stoked the ire of the tech world at the time. The overriding theme was simple: IT can no longer be a source of competitive advantage. In short, IT should be viewed as a utility. Adjust.

Just how connected are the world’s top 5 IT services companies?

Earnest about B2B

Then more specifically, how are these brands using Twitter, Facebook, LinkedIn, YouTube and blogs to engage with their audiences online? likes, active discussion forums, YouTube integration and links to research. YouTube: IBM has gone for the full blown branded channel experience - but while it’s slick, it lacks real engagement with only 266 subscribers and 2.3k IBM. 2.

B2B Marketing Awards campaign – pt 1

Earnest about B2B

And the accompanying video: And the full length films on our new YouTube channel. THIS YEAR IT’S PERSONAL… As reported in B2B Marketing, the 2010 awards campaign has kicked off. link]. We developed the creative for the awards campaign last year, which not only went down well in the industry, but had some great results. Here’s the launch ads: B2B awards - hotel shot.  .

This is the week that was: Revealing the new b2b buyer

Earnest about B2B

It was the week that tens of thousands of public sector workers took to the streets in protest at changes to their pensions, Jeremy Clarkson wished he’d kept his mouth shut and YouTube decided to give its website a spit and polish. Here at Earnest, the hangovers finally cleared after bagging 6 B2B Marketing Awards at last week’s celebratory do, allowing us to bring you another week’s finery in B2B marketing… Frugal thinking of the week. Tom outlines four tangible ways we can overcome some of the challenges through effective content marketing. Mobile web trend of the week.

This is the week that was: Revealing the new b2b buyer

Earnest about B2B

It was the week that tens of thousands of public sector workers took to the streets in protest at changes to their pensions, Jeremy Clarkson wished he’d kept his mouth shut and YouTube decided to give its website a spit and polish. Here at Earnest, the hangovers finally cleared after bagging 6 B2B Marketing Awards at last week’s celebratory do, allowing us to bring you another week’s finery in B2B marketing… Frugal thinking of the week. Tom outlines four tangible ways we can overcome some of the challenges through effective content marketing. Mobile web trend of the week.

YouTube Views Don’t Matter – Here Are 5 Metrics That Do

Act-On

“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Everyone has seen those skippable pre-roll videos on YouTube, right? Trying to get ranked higher on YouTube by getting more views. Not true.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.

How To Make the Most of the YouTube Content Marketing Customer Journey

Act-On

We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. Generally, we come to YouTube videos through search. video from YouTube.

Three YouTube stars share their intimate personal branding lessons

grow - Practical Marketing Solutions

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. have a YouTube channel where we build each other up.” Being imperfect is normal on YouTube.”. Above all, be congruent.

Infographic: How to Build the Perfect YouTube Channel

Contently

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own. Media Infographic video YouTube

4 Ways to Improve Your YouTube Channel

Vertical Response

Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. 1. Your YouTube page is a representation of your business. YouTube suggests a dimension size of 2560 x 1440 px. Social Media improve YouTube experience youtub

Using YouTube for Lead Generation

WindMill Networking

Twitter | Facebook | LinkedIn | Using YouTube for Lead Generation by Jayson Duncan - Maximize Social Business. Video YouTube The majority of companies are not using video in any way that provides any real ROI.  From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan.

How a small family business pulled off one of the greatest successes in YouTube history

grow - Practical Marketing Solutions

This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).

The Most Popular Types Of Videos On YouTube [Infographic]

Vidyard

YouTube now has more than 1 billion users and thousands of high-reach content creators to partner with, making the Google-owned social media video platform and network  one of the largest sites in the world and a goldmine for socially-savvy digital marketers. So how can marketers ensure that audiences will be receptive to their YouTube videos? Share with us in the comments!

Why Can’t YouTube Do Drama?

Contently

Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red. Can you name a YouTube Red original?) Drama is hard.

The New YouTube Guide for Brands

WindMill Networking

YouTube just released a resource that’s an early Christmas present to marketers: The YouTube Creator Playbook for Brands. This guide lets businesses know how they can be more successful on YouTube by looking at the ingredients of the secret sauce that has made others successful on the video platform. This is the third playbook that YouTube has … Continue Reading. The New YouTube Guide for Brands by Jayson Duncan - Maximize Social Business. YouTube

Video Marketing How-To: YouTube vs. Your Website

Vidyard

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. Your videos on YouTube can have a variety of objectives — awareness building, generating subscribers, and driving traffic back to your website.

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. I'll wait. 3m39s ).

YouTube Analytics Decoded

EMagine B2B Blog

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of course. YouTube Monitor.

Is YouTube Replacing the Printed Manual? [CHART]

It's All About Revenue

The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows Live/Bing), Facebook and YouTube.  In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month. Is YouTube Replacing the Printed Manual? So, how does this relate to documentation?