| | | Earnest about B2B | |  Youtube | 12 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B SEPTEMBER 14, 2010  Vital statistics for B2B marketers – The case study YouTube branded channel: First off, we added the video both to our YouTube channel and website. We decided to use a Hootsuite shortened trackable link to the YouTube video across the majority of our activity as we felt that a YouTube video would be more readily shared. Back in June, Earnest began its very own social media experiment. Then spread the word. Objectives. | EARNEST ABOUT B2B OCTOBER 7, 2011 The epic rise of online video in B2B YouTube is now the second largest search engine in the world with well over two billion searches per day. Amazingly 48 hours of video is uploaded to YouTube every minute. million business searches are made on YouTube every day ( source: Google ). B2B B2B marketing B2B Social Media Content Distribution Content marketing b2b video c suite use of video forbes digital c suite use of video in business Youtube b2bFrom kids biting fingers to customer vox pops, online video today has changed the way people consume and share content online. Over 1.5 Yes, 15 million. | | | | | |
| EARNEST ABOUT B2B MAY 27, 2010  Just how connected are the world’s top 5 IT services companies? Then more specifically, how are these brands using Twitter, Facebook, LinkedIn, YouTube and blogs to engage with their audiences online? likes, active discussion forums, YouTube integration and links to research. YouTube: IBM has gone for the full blown branded channel experience - but while it’s slick, it lacks real engagement with only 266 subscribers and 2.3k Fujitsu. | EARNEST ABOUT B2B AUGUST 31, 2010  Why too many clicks make you thick Email pops up from a pal with a link to a new YouTube video. That bloke Nicholas Carr is at it again. Back in 2004, he penned the Earnest favourite ‘ Does IT Matter ?’ A fine piece of business writing, it stoked the ire of the tech world at the time. The overriding theme was simple: IT can no longer be a source of competitive advantage. In short, IT should be viewed as a utility. Adjust. | EARNEST ABOUT B2B JULY 25, 2011 This is the week that was: Lucky number 7 This shows that a B2B viral does not have to be as dry as a biscuit and can rank up a surprising number of views on YouTube. In a week in which Rupert Murdoch was cruelly pied in the face whilst being questioned by a panel of MPs and England started their summer cricket campaign against the might of India, here at Earnest we were celebrating the lucky number 7. Over the last 7 months , we have pitched for 7 new clients and won 7 fantastic new projects to work on. Like the Hogwarts express the world of B2B steamed on with us. Here is our take on the last 7 days. Quite a week. | EARNEST ABOUT B2B NOVEMBER 23, 2011 This is the week that was: The death of the tagline? Whilst all this was going on, Earnest Towers was a-buzz with the annual flurry of client Christmas Card briefs, a mega pitch and the enjoyment of the daily addition of yet another parody of the John Lewis ad popping up on YouTube. As we start gearing up for party season here at Earnest with the B2B Marketing Awards and our very own Christmas bonanza just around the corner, we look back at a week of provocation, u-turns and fancy footwork. Fortunately, we also found time to gather the crème de la crème of B2B marketing online just for you… Content reformat of the week. So there. | | | | | | | |
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EARNEST ABOUT B2B | FRIDAY, DECEMBER 2, 2011 This is the week that was: Revealing the new b2b buyer
It was the week that tens of thousands of public sector workers took to the streets in protest at changes to their pensions, Jeremy Clarkson wished he’d kept his mouth shut and YouTube decided to give its website a spit and polish. Here at Earnest, the hangovers finally cleared after bagging 6 B2B Marketing Awards at last week’s celebratory do, allowing us to bring you another week’s finery in B2B marketing… Frugal thinking of the week. Tom outlines four tangible ways we can overcome some of the challenges through effective content marketing. Mobile web trend of the week. MORE >> -
EARNEST ABOUT B2B | MONDAY, DECEMBER 12, 2011  This is the week that was: Searching for the answer
2011 has been full of YouTube minutes of magic – so take a trip down memory lane with the Unruly media top 20 shared ads chart. As the unfortunate folk in Scotland were blown around by 165 MPH winds , David Cameron refused to bend his back on the latest European bailout package and here at Earnest we were once again soothing sore heads after a cracking Christmas shindig. All the while the world of B2B ticked along – with journalists, bloggers and tweeters sharing their news and views. Social network development of the week. Good news for us marketeers. Search tip of the week. MORE >> -
EARNEST ABOUT B2B | MONDAY, DECEMBER 12, 2011 This is the week that was: Searching for the answer
2011 has been full of YouTube minutes of magic – so take a trip down memory lane with the Unruly media top 20 shared ads chart. As the unfortunate folk in Scotland were blown around by 165 MPH winds , David Cameron refused to bend his back on the latest European bailout package and here at Earnest we were once again soothing sore heads after a cracking Christmas shindig. All the while the world of B2B ticked along – with journalists, bloggers and tweeters sharing their news and views. Social network development of the week. Good news for us marketeers. Search tip of the week. MORE >> -
EARNEST ABOUT B2B | FRIDAY, DECEMBER 2, 2011 This is the week that was: Revealing the new b2b buyer
It was the week that tens of thousands of public sector workers took to the streets in protest at changes to their pensions, Jeremy Clarkson wished he’d kept his mouth shut and YouTube decided to give its website a spit and polish. Here at Earnest, the hangovers finally cleared after bagging 6 B2B Marketing Awards at last week’s celebratory do, allowing us to bring you another week’s finery in B2B marketing… Frugal thinking of the week. Tom outlines four tangible ways we can overcome some of the challenges through effective content marketing. Mobile web trend of the week. MORE >> -
EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 20, 2011 This is the week that was: When captain credit crunch reared his ugly head
Handy tip of the week: With 80% of senior executives watching more video online than ever before, getting your YouTube channel and video content ship shape is vital. Last week YouTube themselves made the process that little bit easier, allowing users to edit their videos on the site – from colours to cropping. B2B B2B branding B2B marketing B2B Social Media Infographic b2b video content marketing HSBC small business infographic twitter followers UK banking reform yahoo boss youtube editingLast week saw worldwide economic issues put solidly back on the map. Anything to add? MORE >>
- B2B Marketing Awards campaign – pt 1 EARNEST ABOUT B2B | WEDNESDAY, APRIL 21, 2010
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