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| Page 1 of 1 | Previous | Next | AD YOUR COMMENT HERE JULY 31, 2012 The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12 Top analytic tools: Google Analytics (97%), Facebook (62%, not growing as much as Google Analytics is), YouTube (40%, big uptake from last year). University of Chicago used analytics to increase SEO on YouTube. This session, part of eduWeb2012 , gave the audience a quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. Karine Joly share the main results of the 3rd yearly survey on the State of Web and Social Media in Higher Ed 2012 , trends, emblematic success stories and useful resources. STATISTICS. Related articles. | AD YOUR COMMENT HERE JULY 21, 2011  10 Interesting Content Ideas for You For all the bloggers out there: Re-interpret existing content: Collect the top motivational YouTube videos for your audience, top ebooks, top webinars or infographics. Creating social content requires skill, but like any skill it can be refined with some practice and tips. This month HubSpot came out with a great report on 100 Community Manager Content Ideas. Relate your how?to | | | | | |
| AD YOUR COMMENT HERE JANUARY 22, 2013  Social Media ROI [Video] Awareness Quantified: o Facebook impressions + Facebook posts + Tweets and retweets + Twitter clicks + Youtube views + Blog-page views + Online mentions = Awarness. This is a great little video by Ignite Social Media on the ROI of social media. While it’s quick in nature, it’s a good, high-level look at how social media effects the bottom line in various aspects of business. | AD YOUR COMMENT HERE APRIL 24, 2013 Brands as Content Agents: Creators, Providers and Publishers [#IUNY13 Panel] We expanded that into a YouTube channel, actual events, etc. 'A discussion with Bonin Bough, VP of Global Media and Consumer Engagement for Mondelez International, Deborah Conrad, Corporate VP and CMO of Intel, Fernando Machado, of Unilever, and Steve Phelps, SVP and CMO of NASCAR, on how brands have learned to collaborate in new ways to produce stories that get attention and move an audience toward action. Part of Fast Company’s Innovation Uncensored 2013 event, 23-24 April in NYC. Fast Company: How has your concept of content changed? Phelps: The content itself is our racing. | AD YOUR COMMENT HERE SEPTEMBER 6, 2011  Summary: Social Media Marketing Report 2011 [REPORT] YouTube or other video (56%). Around 75% of marketers plan on increasing their use of YouTube/video, Facebook, Blogs, and Twitter. social media Uncategorized Business Facebook Internet marketing LinkedIn Search engine optimization Twitter YouTubeOf these marketers using social media 39% of them utilize it 1-5 hours per day. ages 20-29, spend most time). Twitter (84%). | AD YOUR COMMENT HERE MAY 3, 2011  How Marketers Are Using Social Media to Grow Many marketers also plan to increase their business through the use of YouTube/video and blogs in the very near future. 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. Social Media Marketing is becoming the hottest topic on how businesses across the country are personally connecting with their consumers. Related articles. | | | | | | | |
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AD YOUR COMMENT HERE | TUESDAY, FEBRUARY 1, 2011  [Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media
However, after a negative experience with an employee generated YouTube clip, he says: “The whole experience was awkward. I’ve gotten a late start on my last issue of Harvard Business Review, which is focused on social media use for businesses. There are, as always, some great articles in here, and because of the topic, I thought it would be good to summarize some of them for you over the course of the week. In fact, it’s something he urges every company who might be wavering on the subject to think about seriously and take action on. Period. Fairly compelling, no? MORE >> -
AD YOUR COMMENT HERE | SATURDAY, JUNE 30, 2012  Ad Your Comment Here - Untitled Article
One area that’s being flushed out is how to keep your brand consistent when your social media strategy calls for the addition of a blog, a Twitter presence, a Facebook page, and a YouTube Channel and so on. Photo Credit: Carlo Nicora. What’s still developing is how these new social media channels affect your brand. Brad VanAuken at Branding Strategy Insider can’t overemphasize the importance of brand consistency : “….when when it comes to brand identity, I learned a long time ago that consistency is the secret to success. Presence in “unclaimed channels.” CONVERSATION. Sure does. MORE >> -
AD YOUR COMMENT HERE | FRIDAY, NOVEMBER 5, 2010  Brain Zap: B2B Content, Branded Contests, Typeface, Bum Social Media Marketing and Writing Real-Time Content
What is really happening is this: You are buying the same digital marketing campaigns you were buying five years ago, except now, they also include Facebook, Twitter and Youtube. How B2B Companies Use Real-Time Blog Posts to Get Trade Media Exposure – (WebInkNow, 2 November ) When working on a fast-moving story, journalists often seek background information and quotes from experts’ blogs immediately. When you have something to say, it is a great idea to blog about it as fast as possible to get your ideas into the information mix. But things have changed. MORE >>
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