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MARCH 26, 2010 Social Media and the Decline of Editing
was an enormous honor, but it was very different than writing on my own website. Earlier this month, after writing his final column for Inc. magazine, Joel Spolsky blogged about his experience in the magazine world. His feelings, clearly, were mixed: “Writing for Inc. Every article I submitted was extensively rewritten in the house style by a very talented editor, Mike Hofman. When Mike got done with it, it was almost always better, but it never felt like my own words. look back on those Inc. columns and they literally don’t feel like mine. Publishing is about communication.
| | B2B MEMES
SEPTEMBER 20, 2012 Like It or Not, Journalism Is Now a Multiplex Trade
More persuasive to me is Atlantic Digital editor Bob Cohn’s excellent piece today on the Folio: website, “ Hiring in the Digital Age.” Earlier this month, Bill Grueskin, dean of academic affairs at Columbia Journalism School, wrote a thoughtful argument against the concept of journalists as Swiss Army knives. In his essay for Nieman Journalism Lab , he argued that “one-size-fits-all” journalists trained in a wide variety of digital media skills hurt journalism more than they help it. Asking journalists to do it all, he said, means few of them will do any of it well. Probably both.
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APRIL 27, 2011 Three Stock Photography Pitfalls to Avoid
That’s what happened on a website touting the presidential potential of Newt Gingrich. If the website didn’t make the location of the statue clear when the postal service saw it, wouldn’t checking with Getty Images or Linke have been a good idea? I’ve written recently about the need to use meaningful visuals to accompany your text. Stock photo: Here be a dragon. Probably not.
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NOVEMBER 29, 2011 “Content Is Power”: Q & A with Mark W. Schaefer
was working with some marketers for a hotel chain and we were discussing negative hotel reviews they had received on a consumer website. Mark W. Schaefer. couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. For me, a journalist, this came as a jolt. Though I liked and respected most of them, the alliance was always uneasy. Use your head.
| | B2B MEMES
FEBRUARY 23, 2011 Digital Drudgery and Second-Stage Shovelware
Websites never go to press. In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley. He’s right, of course. didn’t put it very well.
| | B2B MEMES
MAY 4, 2012 I Don’t Know What DRM Is, But I’m Against It
In the meantime, why not visit the Day Against DRM website and learn more about why you too should be against DRM? Well, OK, I do know what DRM is. But the biggest problem in the fight against it is the term itself. Even if he or she knows that it stands for digital rights management , the average, intelligent, but non- digerati person on the street has no clue what it means.
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B2B MEMES Is Advertising in New Media Doomed?
| WEDNESDAY, SEPTEMBER 26, 2012
At about 46 minutes in, the conversation turned to a recent dispute between Microsoft and the Apache Software Foundation involving the way websites
track users with cookies , a key requirement for many online advertisers. Apache, which makes the software that runs most websites
, objects, saying users should make that decision, not Microsoft. If you say instead that they help websites
and advertisers deliver personalized information that you want, it’s more acceptable. For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? MORE >>
B2B MEMES Is Social Media Better at Getting You Fired, or Hired?
| THURSDAY, APRIL 12, 2012
Brooks played a small role in a post I wrote earlier today on the New-Media Survival Guide website
suggesting that journalists should write a Firing Manifesto. In what may be a record for journalists getting fired for their social media activities, Khristopher Brooks was sacked yesterday before he even started his job with the Wilmington (Del.) News Journal. What was his offense? Writing on his blog about getting the job, and using the newspaper’s logo and quoting from the offer letter without permission. Related posts: Nine Keys to a Robust Editorial Career in Social Media. MORE >>
B2B MEMES Wikipedia Is No Authority–By Design
| SUNDAY, NOVEMBER 13, 2011
MUD day 13: In an interview in Foreign Policy , published on its website
earlier this month, Wikipedia founder Jimmy Wales was asked if he’s shocked to hear that people, including journalists, “use Wikipedia all the time.” ” His response is worth repeating to any journalist that either uses Wikipedia unthinkingly or unthinkingly refuses to use Wikipedia: Journalists all use Wikipedia. The bad journalist gets in trouble because they use it incorrectly; the good journalist knows it’s a place to get oriented and to find out what questions to ask. MORE >>
B2B MEMES Like It or Not, Mobile Connectivity Is the New Imperative
| THURSDAY, SEPTEMBER 1, 2011
Some of the implications are obvious: For one, your website
needs to be optimized for mobile apps. I went on vacation last month, a pleasant road trip up the Pacific coast to Washington state. didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one. What did I learn by taking a three-week break from social networks? Well, first, despite my digital savvy, I’m not a social media native. can function reasonably well when not tweeting or blogging for several weeks. MORE >>
B2B MEMES Like It or Not, Journalism Is Now a Multiplex Trade
| THURSDAY, SEPTEMBER 20, 2012
More persuasive to me is Atlantic Digital editor Bob Cohn’s excellent piece today on the Folio: website
, “ Hiring in the Digital Age.” Earlier this month, Bill Grueskin, dean of academic affairs at Columbia Journalism School, wrote a thoughtful argument against the concept of journalists as Swiss Army knives. In his essay for Nieman Journalism Lab , he argued that “one-size-fits-all” journalists trained in a wide variety of digital media skills hurt journalism more than they help it. Asking journalists to do it all, he said, means few of them will do any of it well. Probably both. MORE >>
- Is Advertising in New Media Doomed? B2B MEMES | WEDNESDAY, SEPTEMBER 26, 2012
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