B2B Memes

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Digital Drudgery and Second-Stage Shovelware

B2B Memes

Websites never go to press. In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley. He’s right, of course. didn’t put it very well.

Like It or Not, Mobile Connectivity Is the New Imperative

B2B Memes

Some of the implications are obvious: For one, your website needs to be optimized for mobile apps. I went on vacation last month, a pleasant road trip up the Pacific coast to Washington state. didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one.

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

The deer have guns. I was working with some marketers for a hotel chain and we were discussing negative hotel reviews they had received on a consumer website. “We don’t mind them,” they told me. “It makes us more real.” Mark W. Schaefer. couple of years ago when I started B2B Memes  it was my plan to focus exclusively on trade publishing. For me, a journalist, this came as a jolt. love that!

Three Stock Photography Pitfalls to Avoid

B2B Memes

That’s what happened on a website touting the presidential potential of Newt Gingrich.  On its front page , an image of Gingrich and his wife is superimposed over a photograph of a racially diverse group of men and women waving American flags.  I’ve written recently about the need to use meaningful visuals to accompany your text. Stock photo: Here be a dragon. Probably not. When the U.S.

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Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

I Don’t Know What DRM Is, But I’m Against It

B2B Memes

In the meantime, why not visit the Day Against DRM website and learn more about why you too should be against DRM? Well, OK, I do know what DRM is. But the biggest problem in the fight against it is the term itself. Even if he or she knows that it stands for digital rights management , the average, intelligent, but non- digerati person on the street has no clue what it means.

Media 17

Wikipedia Is No Authority–By Design

B2B Memes

MUD day 13: In an interview in Foreign Policy , published on its website earlier this month, Wikipedia founder Jimmy Wales was asked if he’s shocked to hear that people, including journalists, “use Wikipedia all the time.” ” His response is worth repeating to any journalist that either uses Wikipedia unthinkingly or unthinkingly refuses to use Wikipedia: Journalists all use Wikipedia. The bad journalist gets in trouble because they use it incorrectly; the good journalist knows it’s a place to get oriented and to find out what questions to ask.

Is Advertising in New Media Doomed?

B2B Memes

At about 46 minutes in, the conversation turned to a recent dispute between Microsoft and the Apache Software Foundation involving the way websites track users with cookies , a key requirement for many online advertisers. Apache, which makes the software that runs most websites, objects, saying users should make that decision, not Microsoft. It is a necessary relationship.

B2B 4

Is Advertising in New Media Doomed?

B2B Memes

At about 46 minutes in, the conversation turned to a recent dispute between Microsoft and the Apache Software Foundation involving the way websites track users with cookies , a key requirement for many online advertisers. Apache, which makes the software that runs most websites, objects, saying users should make that decision, not Microsoft. It is a necessary relationship.

Like It or Not, Journalism Is Now a Multiplex Trade

B2B Memes

More persuasive to me is Atlantic Digital editor Bob Cohn’s excellent piece today on the  Folio: website, “ Hiring in the Digital Age.” In Cohn’s view, the Swiss Army knife journalist is a reality that must be reckoned with, like it or not: “This transition from vertical job descriptions to horizontal job descriptions is perhaps the most profound change in newsrooms that are full of change. I can’t say whether this is a sign of trouble or triumph for journalism. Asking journalists to do it all, he said, means few of them will do any of it well. Probably both.

Like It or Not, Journalism Is Now a Multiplex Trade

B2B Memes

More persuasive to me is Atlantic Digital editor Bob Cohn’s excellent piece today on the  Folio: website, “ Hiring in the Digital Age.” In Cohn’s view, the Swiss Army knife journalist is a reality that must be reckoned with, like it or not: “This transition from vertical job descriptions to horizontal job descriptions is perhaps the most profound change in newsrooms that are full of change. I can’t say whether this is a sign of trouble or triumph for journalism. Asking journalists to do it all, he said, means few of them will do any of it well. Probably both.

Content Methodology: A Best Practices Report

sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

Is Social Media Better at Getting You Fired, or Hired?

B2B Memes

Brooks played a small role in a post I wrote earlier today on the New-Media Survival Guide website suggesting that journalists should write a Firing Manifesto. In what may be a record for journalists getting fired for their social media activities, Khristopher Brooks was sacked yesterday before he even started his job with the  Wilmington (Del.) News Journal. What was his offense? Writing on his blog about getting the job, and using the newspaper’s logo and quoting from the offer letter without permission. Related posts: Nine Keys to a Robust Editorial Career in Social Media.

Social Media and the Decline of Editing

B2B Memes

was an enormous honor, but it was very different than writing on my own website. Earlier this month, after writing his final column for Inc. magazine, Joel Spolsky blogged about his experience in the magazine world. His feelings, clearly, were mixed: “Writing for Inc. Every article I submitted was extensively rewritten in the house style by a very talented editor, Mike Hofman. When Mike got done with it, it was almost always better, but it never felt like my own words. look back on those Inc. columns and they literally don’t feel like mine. Publishing is about communication.

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website contentManufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. This is only a content summary. Please click on the headline to read the full article.

10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. There are two things a solid brand identity and your business website absolutely need to succeed. Better Comments Setup.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Stop redesigning your website

Biznology

What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” So try not to redesign your website–except in that you are redesigning it in small ways every day. The post Stop redesigning your website appeared first on Biznology. There. said it. You get the idea.

Making SEO a Priority During Website Launch Planning

Act-On

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way. We hope this list is extensive, cumulative, and helpful in your journey to launching a new website.

Act casual, and write your website content

Biznology

Do things get awkward when people visit your website? Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. This app includes a heat map to show you where website visitors click and pages they browse.

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. That sucks.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design. Visit my website for more content on industrial marketing.]. Do you? This is only a content summary.

The 24 Best Interactive Websites of 2015

Visually

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). OK, fine.

Will apps replace websites soon?

Biznology

Now it seems that there may be an app to replace the mighty website as a business tool. Soon, will apps take priority over websites as a business tool? Just last week, Facebook’s head of product design, Jon Lax, posed the question at the design event Semi Permanent, suggesting that websites may be a dying business. Is Simplicity the Key to Website Success and Survival?

Is The Corporate Website Dead?

B2B Marketing Insider

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining. Why Your Corporate Website Should Die. Coke is not a B2B Marketer.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

We’ve all heard or read about industrial website redesigns that have failed. I’m not talking about the aesthetics of a site which can be [.] The post Why do so Many Industrial Website Redesigns Fail? Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing industrial website redesigns This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read. This is only a content summary.

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. This is only a content summary.

17 Realistic Ways to Get More Website Traffic

Act-On

For instance, is your website fast and mobile-friendly? regularly hear from consultants and smaller companies that they get far more viewers for their posts on LinkedIn than they do when they publish on their own website. 16) Leave comments on major blogs and websites. The post 17 Realistic Ways to Get More Website Traffic appeared first on Act-On Marketing Blog.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Website Design Guides. And it shouldn’t.”

Why Your Website Needs a Good Cleaning

B2B Marketing Unplugged

Have you been keeping your website content up to date? In 2007, the average website had 273 pages. I’m willing to bet that 2007 was about the last time most B2B sites had a good clean out.  I can’t find any more current stats than that on page count, but I just can’t imagine it’s lower. For some of us, there’s the added horror of abandoned websites. Let me help you out.

Have You Checked Your Website’s Oil Lately?

Haley Marketing

Your website is a lot like your car. To perform at its peak, periodic tune-ups are a must for your website. When it comes to maintaining a website, an ounce of prevention is worth pounds of cure. Scheduled website maintenance obviously makes good sense. Website code (HTML,CSS, javascript). Sometimes the data underneath your website needs some cleaning up.

The Website Redesign Checklist [Infographic]

Synecore

Your website is the most powerful marketing tool you possess. While going through your own website redesign, complete this ten-point checklist to make sure that you are not missing anything! Follow @jAtkO23. Follow @SyneCoreTech

Top 10 Website Eyesores to Avoid

Vertical Response

Whether you use a do-it-yourself website builder or work directly with a designer, check out the following list of website eyesores that should be avoided at all costs. Does your website have any of these inadvertent eyesores? 1. background holds the entire theme of a website. Not having one or having too many focal points on your website will confuse your site visitors.

B2B Customer Review Websites: 3 Tips For Blowing Past Competitors

Influitive b2b

Advocate Marketing B2B Marketing 3rd party review websites advocate marketing advocate marketing program B2B advocates b2b customer reviews B2B marketing b2b reviews b2bmarketingzone case studies case study customer advocacy online reviews product reviews review websitesIf you sell B2B software, then you know that the quality of your online reviews can make or break your sales.

4 ways a website redesign can improve your digital marketing NOW

Biznology

Take a good look at your website, as it’s one of the easiest things to tweak to instantly improve your marketing efforts. Here’s how an update to your website can inject new energy into your marketing. If it’s been a while since your last website refresh, you might not be leveraging cool features that appeal to today’s Internet user. Fresh Look Can Attract New Visitors.

20 Simple Ways To Boost Your Website Traffic

B2B Marketing Insider

So how do you actually increase traffic to your website or blog? The post 20 Simple Ways To Boost Your Website Traffic appeared first on Marketing Insider Group. Ask any marketer what they would like for their content or site, and they will likely tell you: more traffic and more leads. Content Marketing

Haley Marketing Launches New Website

Haley Marketing

Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced the launch of their new company website. Get inspired with our extensive portfolio of websites, blogs, email and direct marketing campaigns, sales collateral and other creative projects. For Immediate Release.

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g., Trade show and event websites. The long answer to that question could fill an ebook.

Your website must adapt based on data

Biznology

They have their websites, eCommerce , mailing lists, social media, advertising, inboxes, CRMs, listening, and reporting all stitched into something that looks less and less like Frankenstein’s Monster , all patchwork and shoe horns, and more and more like one intuitive, integrated, holistic, and homogeneous system. remember, years ago, that Amazon was doing this. love it. Not anymore.

How to Turn Your Website into an ROI Machine

Salesfusion

The post How to Turn Your Website into an ROI Machine appeared first on Salesfusion. Website Tracking

Priming Industrial Websites for Content Marketing

Industrial Marketing Today

High on their list of priorities is redesigning their industrial websites. Visit my website for more content on industrial marketing.]. Industrial Blogs Website Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns Many of my industrial clients are starting to plan and budget for 2014. welcome change in these discussions [.]. This is only a content summary. Please click on the headline to read the full article.