Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

NOVEMBER 16, 2020

Using a variety of MarTech tools for specific incremental improvements can conclude with revenue uplift. Those using it tend to be e-commerce companies, but it has value for any type of business that looks to convert through digital mediums. Now tools using machine learning and predictive analysis can do this for you.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Marketing Insider Group

JANUARY 12, 2021

However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Offer Collaborative Opportunities. Use Flexible Pricing. Offer Collaborative Opportunities. Decide What You Want to Achieve with Sponsorship.

Tips 299

Tips Co-Registration Microsite Pricing 299

SocialPilot

JANUARY 21, 2024

I recently collaborated with the truly remarkable Luke Shalom, who is an micro-influencer with over 49K followers. Luke was an absolute gem to work with, and his contributions helped us achieve a fantastic level of engagement and generate valuable leads. I experienced something similar when Luke’s collaboration post was released.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Martech

DECEMBER 18, 2023

The introduction and safe use of AI is the ultimate goal. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. It focuses on using AI to assist humans and augment human capabilities rather than replace them.

Marketing AI 112

Marketing AI Digital Asset Management Enterprise Management Work Management 112

The Point

JULY 27, 2021

Do you have competitive insights or case studies for this account? Having case studies in place that prove success at other companies in the space is a huge advantage. Does an account already use complementary technology? Conversely, does the company use a competitive solution that may prove difficult to replace?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Salesforce Marketing Cloud

JANUARY 17, 2024

Table of contents What is a customer Service Star? 6 reasons to join the Service Trailblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. What is the Service Trailblazer Community?

Work Management 132

Work Management Peer-to-peer Service Communities 132

ClearVoice

APRIL 17, 2024

Enter the magic of collaborative content. Collaborative content is all about breaking down silos and sparking a culture where communication and cooperation aren’t just encouraged — they’re the norm. But we always make sure to prioritize it when we’re executing cross-departmental collaborations.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

ClearVoice

APRIL 17, 2024

Enter the magic of collaborative content. Collaborative content is all about breaking down silos and sparking a culture where communication and cooperation aren’t just encouraged — they’re the norm. But we always make sure to prioritize it when we’re executing cross-departmental collaborations.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Contently

MAY 4, 2023

Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. They’re busy — and content isn’t on their list of KPIs.

SME 143

SME Work Management Tips Content 143

SocialPilot

FEBRUARY 6, 2024

We at SocialPilot have yielded great results by collaborating with niche-specific influencers. I have seen new marketers collaborating with random individuals based on their follower count, only to end up with vanity metrics like views that don’t translate into tangible ROI. A strategy is just the opposite of randomness.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

SocialPilot

FEBRUARY 1, 2024

In our recent influencer marketing initiative, We joined hands with the genuinely remarkable Luke Shalom , who falls under the micro-influencer tier, and it helped us get fantastic engagement and generate valuable leads. Our collaboration with Luke (micro-influencer) also yielded amazing engagement results. Thanks for stopping by!

Advertising Agencies 79

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 79

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. If all the legal jargon becomes too much for you, you can use our customizable influencer contract template to finalize your influencer deal faster. Or if nobody discussed who owns branded content after posting?

Social Media 96

Social Media Template Media Terms and Conditions 96

Martech

JANUARY 22, 2024

You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. To fully deliver results and revenue for clients, close collaboration with internal RevOps teams is essential. What technology the client is using to enrich their data.

Ideal Customer Profiles 106

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 106

Tiecas

APRIL 5, 2024

Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Martech

SEPTEMBER 20, 2023

Tools like Perkuto’s Jeto add-on allow marketers to use automation platforms (in Jeto’s case, Marketo) without adding off-brand elements to the campaign. These kinds of tools allow more team members to collaborate while keeping important brand safety and privacy compliance issues centralized.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Automation Marketing AI 116

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises. Momos’ Momos 2.0

Marketing AI 80

Marketing AI Paid Search Agency Lead Ranking Psychographics 80

Martech

JANUARY 18, 2024

However, obstacles like misalignment and poor collaboration can slow things down if not handled strategically. Building strong collaborations, especially between the marketing and IT teams. In both cases, strategic integration focused on: Consolidating customer data. Enabling personalized content.

CMS Development 103

CMS Development Allocation Budget Programs Business 103

Martech

FEBRUARY 13, 2024

Match the required martech functionalities to these goals Do you need more robust personalization and experimentation capabilities, content creation tools for different regions or enhancements in mobile engagement? Your active collaboration with C-suite peers is pivotal in achieving and maintaining martech-business alignment.

Marketing Automation Services 94

Marketing Automation Services Work Management Lead Scoring Lead Ranking 94

Martech

MARCH 12, 2024

We need to learn the specific concerns and use cases to become a differentiator for personalization. Levels of personalization within ABM With only our ICP to keep us warm, the ability to personalize is generally “Dear Santa,” because we really don’t know much more. He’s part of our team and helps us to solve problems.

Ideal Customer Profiles 96

Ideal Customer Profiles Account Based Marketing ABM SME 96

Thinkers360

APRIL 18, 2024

Highlighted Content : Introducing the Webex app for Ford and Lincoln’s new in-vehicle digital experience , Global Hybrid Work Study | Employee Insights, In-Office Challenges, and the Role of AI. This requires cross-functional collaboration to ensure our messaging and product development are aligned and market-responsive.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. B2B organizations must prioritize quality and value of content interactions over quantity.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Martech

NOVEMBER 21, 2023

Making data the foundation of the DAM ensures it will be useful and adaptable to your business for years to come. Dig deeper: Building a DAM business case An adaptable DAM You can’t just “set and forget” your DAM. A nested hierarchy is something like a traditional folder structure that most people are used to,” said Murphy. “A

Digital Asset Management 89

Digital Asset Management Work Management Marketing Management Tagging 89

Salesforce Marketing Cloud

DECEMBER 12, 2023

The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users. In the context of generative AI, HITL is about giving humans an opportunity to review and act upon AI-generated content. When the output is for external use.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

SocialPilot

MARCH 11, 2024

AI empowers marketers to identify, analyze, and collaborate with influencers more effectively than ever before. This approach aims to help brands discover the most relevant influencers and create content that resonates with the ideal customer persona while measuring campaign performance in real time.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 2.

Social Media 79

Social Media Template Work Management Marketing Management 79

Contently

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Recently, CarMax let us take a look under the hood of a content program that’s driven over $56M in content value over the past year, and come to rank for 1.5 million keywords worldwide.

SEO 160

SEO Content Paid Search Agency Youtube 160

ClearVoice

JANUARY 29, 2024

Team silos can hurt the efficiency of your content operation, BIG TIME. You experience: Communication breakdowns Bottlenecks Goal misalignment Duplicate output And more The key to smashing these silos is to implement cross-functional collaboration across your teams.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Top Rank Marketing

DECEMBER 20, 2023

How is your business using Pinterest? These are just a few statistics to get you to start considering this channel for your social media content calendar. Pinterest does not penalize you for going off channel, as is the case with all of the other social media channels, so you are encouraging the audience to go to your website.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Scoop.it

MARCH 14, 2024

Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Seismic

APRIL 24, 2024

Stage 1 – Blueprinting: Utilize experts at Seismic Prior to Launch During the blueprinting phase , collaborating with your customer success & services team is crucial. This collaborative approach will lay a solid foundation and foster a sense of ownership from all stakeholders. .” Start building a governance committee.

Work Management 45

Work Management Thought Leadership Advertising Benchmark Customer Satisfaction 45

Seismic

JANUARY 30, 2024

The Sales Enablement Roadmap: A strategy for action Seismic offers customers a Sales Enablement Roadmap which provides a strategic framework and blueprint to evaluate their current use of Seismic. The roadmap can be used to uncover new projects for enablement and determine how best to scale these initiatives for optimal impact.

Work Management 80

Work Management Marketing Management Efficiency Planning 80

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

MAY 25, 2022

In many cases, these remote work tools brought better visibility to small or subtle tasks that slipped under the radar in a traditional work environment. The work can be consolidated into a calendar or united around a specific project, like a campaign or major content project. “It Encourage effective collaboration.

Work Management 133

Work Management Marketing Strategy Marketing & Strategy Marketing Management 133