Zoominfo

JULY 26, 2022

That’s the value of ZoomInfo’s Enterprise API technology. ZoomInfo APIs automatically move our B2B data and intelligence directly into the systems and tools that our customers use every day — like a CRM, marketing automation platform, and sales engagement system. ZoomInfo APIs also enhance the overall data quality.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

Zoominfo

JUNE 8, 2020

With the approval of our CEO and the help of our IT team, I began querying our internal email traffic logs to get counts of certain types of messages to get to the bottom of this. First test: how many incoming emails did ZoomInfo receive in February versus April? Email traffic is up. In April? What did they find? There it is.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Zoominfo

FEBRUARY 8, 2021

For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic. This adoption of new tools spurred early-stage funding in favored B2B companies. ZoomInfo analyzed what types of events drive a company to get funding. New Tools Needed to Sell New Products.

Trends 230

Trends Startups Zoominfo Paid Search Agency 230

Zoominfo

FEBRUARY 8, 2022

But despite the rapid adoption of ABM tools, its promise remains largely untapped. At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. The reason? Get a Demo 2.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Zoominfo

FEBRUARY 3, 2023

Channels for Converting Leads Websites For most businesses, websites are a key lead-generation platform, especially when they’re set up with the right tools to attract, inform, and persuade visitors. In fact, 41% of salespeople consider cold calling their most powerful tool for making a sale.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Zoominfo

OCTOBER 19, 2023

Gaining greater insights into sales and marketing data has been a consistent theme in many recent conversations with our customers, and it’s a topic that ZoomInfo founder and CEO Henry Schuck believes in passionately. If you’re not deanonymizing your website traffic and building an automated motion, just start there.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Management Intent Data Barriers 130

Zoominfo

JANUARY 4, 2022

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. We see website traffic retargeting as the must-have in your advertising program,” says Patrick Baynes, CEO of Nerdwise Corp.,

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Zoominfo

APRIL 6, 2021

Meet ZoomInfo Workflows: Your next-generation automation tool Imagine you could take a signal from a prospective customer and turn that into an automated sales play. ZoomInfo gives clients the ability to monitor their target market at an endlessly granular level. The permutations are infinite.

Marketing Budget 130

Marketing Budget Marketing Management Ideal Customer Profiles Automation 130

Zoominfo

APRIL 24, 2020

At ZoomInfo, data is our passion. We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success.

Work Management 227

Work Management Marketing Management Intent Data Business 227

ClearVoice

APRIL 30, 2020

In fact, 79 percent of top-performing businesses leverage automated lead generation tools. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks? What is a lead generation tool? Outbound lead generation tools.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Zoominfo

AUGUST 26, 2018

They can really drive in traffic. . If you know any marketing jokes we missed, tweet us your favorites at @zoominfo! Or, contact ZoomInfo today, the leading business information company , to learn how our B2B database can help you get the most out of your marketing efforts. A Destination URL. They have a lot of organic content.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Zoominfo

JULY 2, 2020

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Find the right tool. Invest in training.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

OCTOBER 28, 2018

These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. At the most basic level, technographics are the essential technologies and tools organizations use to run their business. Get Started with ZoomInfo. We don’t need to tell you who has the upper hand here.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Webbiquity

APRIL 15, 2013

How much traffic does your website get from organic search? If you use Google Analytics (which is likely, as GA is installed on almost 60% of all websites ), just click on Traffic Sources > Overview in the left sidebar menu, and you’ll see something like this: The problem is—this is almost certainly baloney.

Traffic 100

Traffic Google Marketing Analytics Tools Zoominfo 100

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. 94% of marketers said a tool that provides continuous, autonomous optimization across channels would be appealing to them ( source ). more traffic than companies that published 0-4 monthly posts ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

SalesIntel

MAY 13, 2024

We’ll cover the different types of customer data you should focus on and discover the tools that can help you leverage it to the fullest extent. Website Analytics: Website analytics tools track visitor demographics based on data like IP addresses, browser cookies, and user accounts. What is Customer Data?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Zoominfo

FEBRUARY 1, 2021

Choose the Right Marketing Tools for the Job (and Your Budget). You need marketing tools to reach your modern customers. The trick is to get tools that fit your business and budget. For instance, a blog is a great way to build your organic traffic and brand authority. Let’s talk marketing tech. The culprit?

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Zoominfo

APRIL 30, 2018

And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! Determine your top traffic sources. One primary function of web analytics is to tell you where your site traffic comes from. Common traffic sources include: Organic traffic (from search engines like Google and Bing).

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. We recommend you focus on building an organic audience but use targeted advertising to supplement traffic to your YouTube page and boost important video campaigns. YouTube is the third most visited site in the world after Google and Facebook. We say yes!

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

APRIL 24, 2020

At ZoomInfo, data is our passion. We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success.

Work Management 100

Work Management Marketing Management Intent Data Business 100

Zoominfo

MAY 20, 2019

By the end of the meeting, you have determined that you’ll need to produce a blog post, a short video, several social media posts, and an email campaign in order to increase traffic and conversions on the product landing page. For more information about improving the efficiency of your business, contact ZoomInfo today.

Efficiency 221

Efficiency Business Zoominfo Distribution 221

Zoominfo

AUGUST 22, 2018

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? So, if your landing pages aren’t optimized for mobile users, you will likely miss out on a significant portion of traffic. Or, contact ZoomInfo today to learn why we are the leading business information company.

Landing Pages 171

Landing Pages Conversion Rate Conversion Peer-to-peer 171

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? However, if you’re just looking for a ballpark, 2-5% is a typical range and around what we usually see for our own landing pages at ZoomInfo. Don’t wait, our tools can improve your landing page conversion rates today.

Landing Pages 130

Landing Pages Conversion Rate Conversion Peer-to-peer 130

Zoominfo

JULY 2, 2020

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. Find the right tool. Invest in training.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

SalesIntel

MARCH 8, 2023

According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. Pricing: You want to be sure you’re getting a tool that fits your budget and offers a good value for the price. You may obtain a prospect’s most accurate intent data with full B2B data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Zoominfo

AUGUST 29, 2018

It’s true– there are a number of tools that track and analyze customer sentiment using complex algorithms. These tools commonly use a form of artificial intelligence called natural language processing (NLP) that analyzes human language for opinions, emotions, tone, and context. Track campaign effectiveness. Improve your buyer personas.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Ahrefs TV is all about actionable SEO tutorials that show you how to increase your organic search traffic and rank #1 on Google. But, it also impacts our professional lives as well—i.e.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

JUNE 20, 2018

The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). Think B2B data companies, corporate contact database services, sales prospecting tools, data maintenance services, and much more.

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170

Zoominfo

OCTOBER 28, 2018

Technographics are the essential technologies and tools organizations use to run their business. This data reveals the tools prospects use, what they use them for, how long they’ve used them, and much more. Take this example—Say your target market is made up of e-commerce companies who receive a lot of web traffic.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

Zoominfo

AUGUST 26, 2018

ZoomInfo MarketingOS Finally, ABM with data you can trust. They can really drive in traffic. If you know any marketing jokes we missed, tweet us your favorites at @zoominfo! We have the tools you need to scale your marketing campaigns and increase your revenue. Let’s get into it! Get a Demo 1. He used the Sales Force.

Planning 100

Planning Zoominfo Churn Rate Top of Funnel 100

Zoominfo

FEBRUARY 25, 2018

The rise in social media has led to an increase in social media management tools. Are you focused on website traffic, leads, brand awareness, customer retention, etc.? Contact ZoomInfo today. The post 8 Social Media Mistakes B2B Marketers Should Avoid appeared first on ZoomInfo Blog. We know B2B databases.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Zoominfo

OCTOBER 31, 2018

To this day, this guest post still sends a steady stream of traffic to Cooper’s blog ( source ). For more information about ZoomInfo, contact one of our sales reps today. Our B2B database is the tool you need to scale your business and improve your marketing efforts. The bottom line about your B2B influencer program.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Zoominfo

APRIL 17, 2019

Track metrics such as website traffic, content downloads, click-through rate, and other marketing metrics related to audience behavior. For the sake of this post, we’ll focus on the following elements: Resources: Delighting customers starts with providing them with every tool they need to succeed.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Zoominfo

DECEMBER 5, 2018

Both have their benefits for marketers—a successful post in a large subreddit will generate much more traffic, but you can establish a more visible presence in a smaller subreddit. This tip may seem counterintuitive—after all, if you’re trying to generate traffic to your website, why should you waste time posting other businesses’ content?

B2B 157

B2B Zoominfo Communities User-Generated Content 157

Zoominfo

AUGUST 7, 2018

In fact, most of their qualified sales prospects were searching terms like google penalty , how to recover from bad SEO , increase organic traffic , get more customers to my website , etc. To learn more about ZoomInfo, the leading people information database, contact our sales team today.

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Zoominfo

SEPTEMBER 5, 2018

Whether you use a social listening tool or track important topics manually, this process can help you gauge the public perception of your brand and products. Website analytics: Analyze the traffic patterns to and from your website and social profiles to gain insight into your customers’ online behavior and interests.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140