Industrial Marketing Today

AUGUST 10, 2010

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. It seems the secrets of SEO are known only to a few high-priced consultants.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

QuanticMind

FEBRUARY 14, 2019

These facts alone should turn the heads of digital practitioners at companies both large and small; cause enough to consider the opportunities that such an influential tool can have on marketing campaigns, and go-to-market strategies in general. billion, up 13% year-over-year.

Social Media 40

Social Media Conversion Media Marketing Budget 40

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 26, 2010

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. In short, this is good, practical and actionable stuff and not some marketing theory. Typically, that means understanding the prospect’s pain and then offering a solution for relief.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value. Highlight testimonials.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

Hubspot

SEPTEMBER 5, 2016

If recent marketing news has made one thing clear, it’s this: Mobile is non-negotiable. And content, in kind, has to fit that format, whether we’re consuming it or discovering it for the first time. And content, in kind, has to fit that format, whether we’re consuming it or discovering it for the first time. I had the flu!

Opt-out 28

Opt-out Opt-in Mobile Marketing Broadcasting 28

Outbrain

JULY 15, 2020

No publisher should have to choose between paying its staff or bringing important information to their community, so we began a five-part series of Revenue Optimization articles , as well as expert interviews with industry leaders, to help support actionable strategies to consider during these trying times. So, you better listen up.

Paid Search Agency 26

Paid Search Agency Video Marketing Advertising Agencies Top of Funnel 26

Unbounce

JUNE 30, 2020

You might already have a cross-platform marketing strategy for your book, covering channels like a website , social media, and email marketing. Just take this landing page of David Lawrence and John Lawrence’s Smarter Marketer , for example: Image courtesy of Rocket. Click to see the whole thing.). Editor’s note.

Landing Pages 145

Landing Pages Top of Funnel Sample Amazon 145

Hubspot

AUGUST 7, 2019

Craft a benefit-focused headline. A landing page can be the designated page you’re taken to when you click on an ad. It can be the page that follows a call-to-action button. A landing page can also serve as the homepage of a website. Now, think about how protective you are of your personal information. Great questions.

Landing Pages 101

Landing Pages Paid Content Click Rate Trigger Marketing 101

Sprout Social

MARCH 22, 2021

In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. After all, competition is fierce and there are so many marketing channels to work with. Reality check: B2B social media is here to stay. Educating audiences (79%).

Ad Building 145

Ad Building Marketing & Strategy B2B B2B Thought Leadership 145

Leadspace

MAY 11, 2017

Knowing your target audience and understanding what speaks to them is fundamental to marketing successfully. This simple statement will sound obvious to most marketers. And yet, for B2B marketers specifically, pursuing an audience-centric approach is a real struggle. Fortunately, B2B marketing technology has finally caught up.

Top of Funnel 82

Top of Funnel Sales Qualified Leads Marketing Automation Services Work Management 82

Engagio

JANUARY 9, 2017

Account Based Marketing continued to take off like a rocket, Account Based Sales and Sales Development joined the party, and Account Based Everything picked up traction. According to the SiruisDecisions 2016 State of ABM study, 70% of all B2B companies focused on driving account based marketing programs. Here’s what they had to say.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

Single Grain

FEBRUARY 3, 2020

According to a survey by Havas , “people wouldn't care if 74% of the brands they use every day just disappeared.” ” Across the world, only 57% of brands are trusted on average ( and only 33% in North America!) : These figures are shocking, right? They shouldn't be. Do you know of many brands that do this?

Ideal Customer Profiles 131

Ideal Customer Profiles Loyalty Cross-Selling Eye-Tracking 131

Roketto

JUNE 3, 2018

Having a great SaaS product won’t do anything towards building a successful business if you aren’t able to get it out to your target market. No matter how great your idea is, you have to bring the product to those who will benefit from it. Learn About the Top Marketing Strategies in 2018. SaaS Resellers.

Lead Ranking 98

Lead Ranking Paid Search Agency Lead Scoring Ads 98

DivvyHQ

JULY 17, 2017

Which is why when most marketers discuss content marketing automation, there’s bound to be confusion. Where are my sentient content robots?!”. So, this begs another question; what the $%#& is content marketing automation? Content Marketing Automation Defined. The Terminator? A Ford Model T?

Marketing Automation Services 41

Marketing Automation Services Marketing Automation Marketing AI Budget Programs 41

Roketto

JUNE 3, 2018

Having a great SaaS product won’t do anything towards building a successful business if you aren’t able to get it out to your target market. No matter how great your idea is, you have to bring the product to those who will benefit from it. Learn About the Top Marketing Strategies in 2018. SaaS Resellers.

Lead Ranking 64

Lead Ranking Paid Search Agency Lead Scoring Ads 64

QuanticMind

NOVEMBER 7, 2018

Most companies who sign up to market products on Amazon soon discover that they don’t know how to create ads, write copy or bid effectively. Build Business and Profits for Real: Your New Amazon Ad Tactics Marketing Plan. Before anything else, you’ll need to reevaluate the very foundation of your Amazon ad tactics marketing plan.

Amazon 40

Amazon Tactics Paid Search Agency Ads 40

Industrial Marketing Today

DECEMBER 17, 2010

A website redesign is a common marketing kick off in Q1 for many manufacturers, industrial and engineering companies. Content comes before design. Site content, whether creating or collating is probably the single biggest hurdle I have to overcome in website redesign projects.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60

Hubspot

JUNE 12, 2013

Planning email marketing campaigns can be, well, a pain. I understand (even as an inbound marketer ) how tempting it can be to take the easy way out. So I turned to some of the best email marketing experts I know to get insight into the tips and tricks they''re using to make email marketing awesome and as pain-free as possible.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Martech Advisor

JANUARY 8, 2020

An Instagram marketing strategy has helped many businesses grow and achieve their business goals. With the popularity of the channel, the demand for influencer marketing has grown twofold. With the popularity of the channel, the demand for influencer marketing has grown twofold.

Paid Content 112

Paid Content Marketing Budget Marketing & Strategy Marketing Strategy 112

Unbounce

NOVEMBER 7, 2019

It’s a great example of how ecommerce marketers can break the mold of “traditional” product landing pages to show customers the details they actually want to see. Take a look at these hand-picked ecommerce landing page examples to make 2020 your best-selling year yet. Why Not Just Use Product Pages for Your Ecommerce Campaigns and Promotions?

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145

Hubspot

MAY 26, 2015

A website “backend” (pronounced “back end”) is a way to refer to a website’s content management system or server. This is where you log in and make changes to your website’s content or pages, write blogs, or review form entries. Content Development. Do you see one you’ve heard lately on this list? Above the Fold".

Marketing Websites 28

Marketing Websites CMS Development Landing Pages Domain 28