markempa
SEPTEMBER 29, 2006
« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? Inviting and following up on trade show attendees. Building a database.
markempa
JUNE 7, 2005
« Lead Generation Execution | Main | Small companies blogging for leads while big companies watch » In defense of thought leadership Trevor Cook and David Murray skewer the term "thought leadership" on their respective blogs. First of all, thought leaders dont refer to themselves as thought leaders.
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markempa
OCTOBER 22, 2005
The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
Adobe Experience Cloud Blog
OCTOBER 5, 2017
Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Use your inside sales people or a B2B telemarketing service to follow up on the phone. Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
Launch Marketing
MARCH 27, 2019
Inbound marketing can be thought of as marketing that encourages people to come “in” to (i.e. Conversely, outbound marketing refers to any kind of marketing where a company initiates the conversation through channels such as telemarketing, event marketing and direct mail. So, what exactly is “inbound” versus “outbound” marketing?
Integrated B2B
NOVEMBER 12, 2014
Skipping directly to the key takeouts, the ‘B2B Channel Effectiveness Quadrant’ helps marketers understand how to best prioritize their efforts based on the findings: Telemarketing and social media ads, third-party email marketing and search engine ads are reported to be less effective than many would expect. See the full survey.
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