Oktopost

JANUARY 31, 2024

Best metrics for ROI Conversion Rates Measuring conversion rates for employee advocacy posts is essential as it provides a tangible metric to assess the effectiveness of your advocate’s efforts in driving desired actions from the audience. Here are some commonly used metrics to help you get started.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Adobe Experience Cloud Blog

JULY 22, 2021

As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. The ROI of LinkedIn Ads and Bizible. Bizible automates the tagging, tracking, and attribution of LinkedIn Ads. Bizible proves the revenue contribution and ROI of advertising to win more budget.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. Step 4: Test We need to test whether our tag works properly.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Meerkat Marketing

JANUARY 20, 2021

LinkedIn Ads are more expensive than other PPC platforms – so knowing how many conversions you get is of the utmost importance to track your ROI. By focusing on the actions that drive real results and revenue to your business, you can understand your ROI and how it compares to other advertising channels.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. The % of content ROI is always an estimate (not an absolute value). Content is like a piece of furniture. Product names.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Adobe Experience Cloud Blog

OCTOBER 10, 2019

Measuring and reporting ROI has consistently been a top challenge for marketing teams. You need to be clear about the exact cost of each piece of content or marketing campaign so that you are able to determine accurate ROI. As you set these objectives, consider how they play into your ROI. Identify metrics that matter.

Account Based Marketing 132

Account Based Marketing ROI Lead Ranking Work Management 132

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Being able to effectively calculate ROI for different inbound tactics also helps you decide on the best ways to move forward.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Adobe Experience Cloud Blog

JUNE 19, 2019

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. As you set these objectives, consider how they play into your ROI. Identify metrics that matter.

Account Based Marketing 134

Account Based Marketing ROI Lead Ranking Work Management 134

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

BOP Design

NOVEMBER 14, 2017

As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. Hence the introduction of Google Tag Manager. First, what is Google Tag Manager?

Marketing Analytics Tools 51

Marketing Analytics Tools Tagging Work Management Marketing Management 51

Adobe Experience Cloud Blog

JULY 22, 2021

As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. The ROI of LinkedIn Ads and Bizible. Bizible automates the tagging, tracking, and attribution of LinkedIn Ads. Bizible proves the revenue contribution and ROI of advertising to win more budget.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

SalesIntel

NOVEMBER 1, 2021

Add tags and notes to leads and accounts so you can easily filter them. The post How to Maximize Your Sales Navigator ROI appeared first on SalesIntel. Add some fresh leads to the list using the advanced search criteria and filters. Keep an eye on your newsfeed and communicate with leads as needed. Get Started.

Ideal Customer Profiles 98

Ideal Customer Profiles ROI Enterprise Management Eye-Tracking 98

Adobe Experience Cloud Blog

MAY 17, 2018

Title Tag . The title tag consisting of keywords is one of the elementary ranking factors. Note: The title tag is not only used by search engines, but also by software that reads to people who have accessibility requirements or otherwise require reading assistance. The title tag shouldn’t be too short, either.

Optimization 134

Optimization SEO ROI SERP 134

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

That said, in this blog, I’ll cover four key social media metrics that will prove ROI. If your social handle is mentioned or tagged, it shows that people are talking about your brand. ( Well maybe not millions, but there are really quite a few to choose from. How many of your followers inquire about your service? Engagement.

Social Media 134

Social Media ROI Social Marketing Media 134

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? If you think about it, sales enablement is the easiest way to drive marketing ROI. You won’t get credit for driving sales enablement ROI if you put it on the record. If we’d made a better ROI calculator? Sara, New York.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

BenchmarkONE

OCTOBER 15, 2020

One of the primary ROIs you should be getting out of the content you create is an increase in site activity, which should be consistently measured through various on- and off-site metrics. At the end of the day, your content marketing ROI usually comes down to sales. A high content marketing ROI doesn’t happen by accident.

ROI 79

ROI Top of Funnel Content Marketing Marketing Analytics Tools 79

Parse.ly

DECEMBER 21, 2020

Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. If you fail to track one of those micro conversions, you won’t know the true ROI of your content efforts. What is content marketing ROI? The problem with Calculating ROI In Google Analytics.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

Marketing Insider Group

JANUARY 4, 2021

There are technical aspects, including URL formatting, meta descriptions, and alt tags. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). If someone comments on a post or tags you in a tweet, then you need to comment back to them. See video below for an SEO checklist).

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Marketing Insider Group

MAY 1, 2023

87% of marketers say that video provides a positive return on investment (ROI) Source: Wyzowl And, 83% of marketers say that video marketing has helped increase the average time spent on their website. Over 60% of marketers consider video to be very/extremely important to their marketing strategy Image Source: Biteable 7. Millennials are 1.9x

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 102

ROI Facebook Paid Search Agency Social Networks 102

Adobe Experience Cloud Blog

JUNE 19, 2019

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. As you set these objectives, consider how they play into your ROI. Identify metrics that matter.

Account Based Marketing 74

Account Based Marketing ROI Lead Ranking Work Management 74

Optinmonster

MARCH 21, 2024

Improved ROI: Retargeting often yields a higher ROI than other advertising strategies by focusing on users who are already familiar with your brand. Step 2: Create a Remarketing Tag Once your audience is defined, creating a remarketing tag within Google Ads is next.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

illumin

APRIL 11, 2024

and then generate an ad tag. The campaign with Corkcicle proves the potential for enhanced ROI and brand awareness when you bring this authentic and successful content to the open web and connected TV. And just like that, you’re ready to bring your creator content to life across the open web and streaming platforms.

Barriers 127

Barriers Brand Identity Branding Content 127

SalesIntel

MAY 5, 2021

B2B remarketing is one of the most critical methods for increasing the ROI of your paid advertising budget. This article covers all the necessary information that you need to ensure more leads and higher ROI from your remarketing efforts. Why You Should Implement Remarketing. You always follow up, right? Unmask Anonymous Visitors.

Sales Qualified Leads 52

Sales Qualified Leads ROI Privacy Policies Lead Scoring 52

TrustRadius Marketing

DECEMBER 20, 2018

To collect customer data and to function at full capacity, websites use tags. Whether you are just starting to build a website for your business or have an established site – tags are one of the most important tools to integrate into your site. Tags can be a difficult and complex group of tools to keep in order.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

TrustRadius Marketing

DECEMBER 20, 2018

To collect customer data and to function at full capacity, websites use tags. Whether you are just starting to build a website for your business or have an established site – tags are one of the most important tools to integrate into your site. Tags can be a difficult and complex group of tools to keep in order.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

Social Media 138

Social Media ROI Media Correlation 138

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? Common mistakes to avoid How to calculate the real ROI of your Facebook ads. Which will tank your ROI. Yeah, you’re not alone.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? Common mistakes to avoid How to calculate the real ROI of your Facebook ads. Which will tank your ROI. Yeah, you’re not alone.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Roketto

MARCH 28, 2018

Without a solid plan for how to properly organize, manage, and leverage their growing list of interested prospects it doesn’t take long for them to realize that they’re not getting ROI they thought they would. To that end, you want to make sure that you’re able to properly tag new leads with the right classification.

Work Management 93

Work Management Marketing Management Email Marketing ROI 93

Contently

NOVEMBER 10, 2022

For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Send requests to your freelance team to get their unique perspective on an idea, then organize those pitches by tag or status. Proving ROI for content is the biggest challenge marketers face—but it’s not impossible.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Sprout Social

JANUARY 18, 2017

Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. If the word “codes” freaks you out, think of them as labels or tags that you add to a URL. There are a few basic categories for these tags. Talk about getting an instant ROI.

ROI 81

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 81

Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. An eConsultancy blog post sharing comments on social media ROI from a collection of British experts.

Social Media 120

Social Media ROI Examples Media 120

Convince & Convert

SEPTEMBER 30, 2010

In that workshop, we discussed social media ROI realities. Our mutual friend has apparently emphasized the importance of well defined, realistic, ROI. He was right, none of the proposals had included specific ROI objectives. Social Media ROI is Always Doable. Sounds reasonable, right? Not so fast. What do I mean?

Social Media 147

Social Media ROI Guerilla Marketing Media 147

Navigate the Channel

OCTOBER 18, 2023

Gaining an increase in your audience will improve your ROI. Choose Your Social Media Platform Well The number of social me d ia platforms continues to rise; however, due to a limited amount of time and budget, you can limit the ones you use to maximize your ROI. Mention or tag them in your content to increase engagement.

Tips 65

Tips Brand Identity Branding Social Media 65