Marketing Insider Group

JUNE 22, 2010

by Michael Brenner, June 22, 2010 Related Posts: 6 Steps to Prepare for the Mobile Revolution Internet Trends From The Web 2.0 Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

markempa

FEBRUARY 18, 2009

The topics of this year’s report touched on just about every aspect of marketing out there – from tradtional tactics to Web 2.0 Build Social Networks - Marketers are starting to see the value of building relationships using LinkedIn, Facebook, YouTube, Twitter and blogs. and mobile marketing.  3.

Web 2.0 120

Web 2.0 Planning PPC Case Study 120

B2B Memes

NOVEMBER 20, 2011

The onset of Web 2.0 You need to encourage and promote their Twitter accounts and other social media outlets, even at the risk of allowing their personal brand to outshine your own media brand. As I’ve suggested, these three tactics are neither the only nor the required ways to make content more personal.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

Marketing Insider Group

JUNE 24, 2010

That Is A Lot Of Time Spent Online Using Social Media Internet Trends From The Web 2.0 Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Summit Augmented Reality For B2B Marketing in 2011?

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. This strategy should include a mix of tactics that will provide support to the campaign. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

JULY 15, 2010

I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. I concluded with a discussion of the tactics to consider in future demand generation efforts. It was also interesting to watch the conversation on Twitter both during and after the event.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Ranking 100

WebMarketCentral

DECEMBER 28, 2009

What are the four stages of Twitter enlightenment? How important is Twitter for business? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? A Twitter Marketing Sanity Check by iMedia Connection Yes, another Twitter "sanity check."

Twitter 20

Twitter Tactics Web 2.0 Tips 20

The Effective Marketer

SEPTEMBER 29, 2010

A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! How do YOU define success and do you have a special formula?

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Marketing Insider Group

AUGUST 24, 2010

For those that are unfamiliar with tweet chats, they can be defined as prearranged discussions that happen on Twitter through the use of a predefined hashtag. Formal Twitter tweet chats are arranged in advance and occur at a specific time. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Kent calls social media “essentially the world’s largest focus group.&#

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

LEADership

DECEMBER 5, 2013

The following information highlights Placester’s top trends in lead generation, as well as the most effective methods for generating B2B leads: The Most Effective (And Ineffective) Lead Generation Tactics. Miscellaneous Web 2.0 Miscellaneous Web 2.0 Web videos. The most effective methods are: 1. Pinterest.

Telemarketing 40

Telemarketing Web 2.0 Lead Ranking Lead Scoring 40

The Effective Marketer

JULY 29, 2009

As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Marketing Insider Group

OCTOBER 5, 2010

I’m not sure NPV is the right metric for all marketing tactics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

JUNE 3, 2010

Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. From numbers 4-6, I would add: Create, Optimize, Promote.

Lead Ranking 100

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 100

WebMarketCentral

OCTOBER 26, 2009

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. This post is an excellent starting point for those new to Twitter.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

Marketing Insider Group

NOVEMBER 24, 2010

Setting aside the common discussions about tactics and channels like social media, the web, or email, they claim that the new age of B2B marketing is about a whole new mindset because we live in a new world of buyer behaviors with completely new ways to address them. The manifesto also makes a “plea for ambition.&#

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JULY 21, 2010

Try These Traditional Tactics Now Integrating Social Media and Search About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# That is the value to me of Web 2.0

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time. He is the Founder & President of Tiecas, Inc. –

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. (See He is the Founder & President of Tiecas, Inc. –

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Marketing Insider Group

AUGUST 10, 2010

Yet, if you look around, you see wasted effort, tactical thinking and reactionary measures. And yet some of us have to even say the words: &# Twitter Is Not a Social Media Strategy “ where the author has to point out that “A Twitter account is not a social media strategy&#. What are the tactics we want to use?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Yet, if you look around, you see wasted effort, tactical thinking and reactionary measures. And yet some of us have to even say the words: &# Twitter Is Not a Social Media Strategy “ where the author has to point out that “A Twitter account is not a social media strategy&#. What are the tactics we want to use?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 9, 2010

I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? It is so much bigger.

Social Media 100

Social Media Brand Identity Branding Media 100

Industrial Marketing Today

AUGUST 17, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Wondering Out Loud

OCTOBER 1, 2009

Facebook, MySpace, LinkedIn, blogging platforms, Twitter, YouTube, UStream, Utterli, and the list goes on. Others have slipped below the surface and been assigned to the Web 2.0 Twitter is wonderful, but the real power of Twitter is in the hundreds of applications we leverage to make it better.

Social Media 40

Social Media Web 2.0 Media Digg 40

Industrial Marketing Today

APRIL 20, 2010

This Marketing Data and Research Presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook 50+ pages of marketing charts and graphs from original research Download the report from here. He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

The Effective Marketer

NOVEMBER 6, 2009

Can their tactic backfire? Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 No hard facts. They said it themselves!

Gartner 100

Gartner Planning Work Management Marketing Management 100

Marketing Insider Group

OCTOBER 28, 2010

You may need to supplement your programs with these types of tactics depending on your corporate goals. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? But focusing on one primary objective will still produce secondary benefits. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

DECEMBER 1, 2010

So we started throwing more money at digital tactics that could show a real return on the investment. This is not about tactics. I’m glad to see so many more B2B marketers are talking about content as a strategy rather than as a tactic. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Industrial Marketing Today

AUGUST 10, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 28, 2010

Tagged as: b2b blogs About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation. He is the Founder & President of Tiecas, Inc. –

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

EveryoneSocial

SEPTEMBER 1, 2020

Between having branded company accounts, having a social marketing team, and getting employees to create and share content too – these tactics will have a profound impact on the organization. Like the “Best Leader on Twitter” award from the 2020 CSuite Digital Leadership Awards. Weber Shandwick ).

Social Media 106

Social Media Lead Scoring Lead Ranking Media 106

Wondering Out Loud

NOVEMBER 13, 2009

CwhateverO and begin to pontificate on the beauty of Web 2.0 and the wonders that flow from it, you deserve to be met with glassy stares because they didn’t invite you in to talk about blogging and podcasting and Twitter and the next shiny object. They want strategy not tactics. Keep it simple, talk strategy.

Social Media 40

Social Media Media Web 2.0 Public Relations 40