B2B Marketing Traction

DECEMBER 10, 2014

58% of survey respondents said that the number one factor that makes content marketing effective is relevance to the audience. Notice that in the Content Marketing survey results shown above, the number two success factor (57%) for content marketing is effective storytelling. How do you increase relevance? This is called empathy.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 6, 2011

We created a simple online survey and sent it via email to my client’s customers and prospects, explaining the purpose of the survey and how long it would take to complete. Would they be interested in receiving news from the business on Facebook?

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

OCTOBER 18, 2012

The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults. 67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. What does this mean for business owners and marketers?

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

JUNE 12, 2012

In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report. I know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! Now more than ever, your website is critical to marketing success. The average shopper consults 10.4

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

OCTOBER 8, 2012

The survey was done by Harris Interactive and involved 225 HR managers and 2,035 employed adults. 67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. Contact us today about our marketing planning services. *

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

OCTOBER 15, 2010

You can also start with a simple online or offline survey to get feedback – some feel that their feedback via a survey is more anonymous than in person. At regular intervals, survey (either formally or informally) your SWOT Analysis participants to see if you’ve made progress with your planned actions.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

NOVEMBER 7, 2014

Recent surveys show that as much as 57% of the buying decision is done before buyers contact sales ( CEB Study of 1400 Customers ). Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. The need for marketing to work with sales is more important than ever.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Survey Your Customers: Never before has surveying been more easy. Do the research and analysis required to know yourself, your customers, and your markets and opportunities.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Survey Your Customers: Never before has surveying been more easy. Do the research and analysis required to know yourself, your customers, and your markets and opportunities.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

APRIL 12, 2013

In a recent survey of 600 small and medium-sized B2B websites by Optify , 10% fewer companies used paid search such as Google Adwords (Google controls 67% of paid search, see Why Paid Search for B2B Companies is Dead (or Dying) ).

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

JULY 12, 2013

An automated voicemail or onscreen survey asks you relevant questions about the call and auto fills in your answers and records the time of the meeting or call. Integrated social media showing you all in one place the convos your prospect is having with you and others.

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

APRIL 26, 2013

According to a Harte-Hanks survey of 300 North American companies, 42% reported that IT owned the CRM system, 31% sales and only 9% marketing. In order to do this, they need to thoroughly understand the prospective customer profile and behaviors through the buying cycle (not the sales cycle) and co-own the quality of the CRM system.

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

FEBRUARY 6, 2013

Monday Marketing Term: BANT (note interesting survey stats). It turns out others agree with me – see these articles and posts on the downfall and realities of BANT: Why BANT no longer applies to B2B lead qualification. When BANT becomes AINT – the new realities of buying requires scoring refresh. Readers, what do you think?

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

MARCH 20, 2015

Test the market by doing research, including interviews, surveys and maybe even focus groups. The first and foremost thing to do is validate the need for your product or service with the people you think will be using it. Have people use your product or service and find out what they like about it before you spend money on tactics.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

MAY 9, 2012

If you are launching a new product or service, you can do some primary research by interviewing potential customers, conducting surveys or even polling on social media platforms. If you are launching into an existing industry, there may be a lot of market research already that you can access. My point here is do the research.

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 25, 2013

The way to find out your conversion score or conversion probability is to interview or survey your prospects and review your website and social media presence and platforms for any glitches, inconsistencies, lack of transparency – anything that causes friction or anxiety.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Ranking 100

B2B Marketing Traction

MARCH 18, 2013

Survey your stakeholders. It’s true that it’s not rocket science, and for the most part you don’t need to be a programmer to do it right, but careful planning and knowledge from some research up front will help ensure your success as you integrate it with your other marketing activities.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

MAY 17, 2012

Survey your customer’s satisfaction levels and then take action to improve the levels. Know your customers. Know which customers are profitable. Know what your customers want and need (and what they don’t know they need). Track and increase customer satisfaction.

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

MAY 11, 2012

” In her article, Singer argues that because most of our brain’s activity is unconscious, neuromarketers believe that traditional surveys and focus groups are inaccurate. The New York Times article also provides some words of caution – that neuroscience doesn’t have all the answers. According to Dr.

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies. Validate your product or service concept through research and analysis. Create a strategic plan for marketing your product or service.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

FEBRUARY 22, 2010

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. I have my own ideas, and I’ve also surveyed some of my favorite blogs about blogging. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. Keep a file for your blog ideas.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

NOVEMBER 2, 2011

Survey, interview, study your customers to gain more intelligence about them. Understand your customers. If you think you know your customers, you better really understand their needs and wants. Assuming you know or thinking you know isn’t good enough. Test new tactics. If you think you know what marketing tactics work, verify it.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

AUGUST 25, 2010

Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing. The stats referenced on Bullas’ blog are from an Ernst Agency video – including one that says 81% of B2B marketers have social media accounts compared to 67% of B2C marketers !

Social Media 100

Social Media Media Business Stats 100

B2B Marketing Traction

DECEMBER 15, 2011

Better yet, survey or interview your customers. Sometimes you just have to resort to trial and error. Put a bunch of content formats on your site about the same topic and see which is most popular. Learn from the results and build on your successes. What media do they like the most? Video, because it’s engaging?

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

FEBRUARY 23, 2015

It’s a good idea to survey your email audience to find out what will work best for them. At one time Sundays became a key day for people to check email and inboxes weren’t full since not many business sent Sunday emails.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

JUNE 19, 2012

Jill Feldman, President of Strategic Development Associates , mentioned that back in the day with early tech clients her firm did mall-intercept surveying to assess consumer needs for certain technologies. They would walk up to people in malls, qualify them and invite them to view a new technology.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

NOVEMBER 7, 2011

On the other hand if they say, “Let’s analyze your situation and survey your stakeholders before deciding on tactics,” they are taking a measured approach. ” without the research or data about your customers and your business to back that up, you might want to think twice.

CMO 100

CMO Paid Search Agency Effectiveness Cross-Selling 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Survey them and ask. Then, knowing who you are and who “they” are, you can go forth and successfully engage your prospects with your messaging. One more comment about strategy – do you know where your prospects are? Don’t assume they are or aren’t on any particular social media platform. SMO is the new SEO.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

JUNE 4, 2015

If you have a process for measuring effectiveness of your services, such as a survey or phone interview, you can explain that in the video. Do you have a quality assurance or testing process for your product or service that you can convey in a video? If you do physical testing of a product you may be able to show a test of an actual product.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

DECEMBER 3, 2012

The biggest B2B content marketing challenge sited by survey respondents was creating enough content to generate results. The survey, 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America , was conducted by MarketingProfs and the Content Marketing Institute. Do you have a content marketing strategy for 2013?

Tactics 100

Tactics B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

OCTOBER 1, 2009

Survey your existing prospects to find out what they want before you irritate them by sending what they don’t. What if your prospects are (like me) overwhelmed by email and prefer to hear from you on Twitter, Facebook or via an RSS feed to your blog? What if they would rather get a phone call on occasion or a direct mail piece?

Psychographics 100

Psychographics Campaigns Planning RSS 100