Marketing Insider Group

JUNE 24, 2015

Nothing is quicker or more efficient than going through the top Google results and/or surfing Wikipedia to gain general understanding.”. There are lots of good storytellers. The first place you would start your research is Google, or perhaps a social media site. “ But very few folks can do it quickly and without factual errors.”.

Ethics 100

Ethics Content Wikipedia Social Media 100

Ambal's Amusings

OCTOBER 16, 2009

"Altogether, a 1-7-30-4-2-1 publishing schedule amounts to what is increasingly being referred to as multiplatform, or 360 platform, or transmedia storytelling experience." Wikipedia defines Experiential Marketing as the art of creating an experience where the result is an emotional connection to a person, brand, product or idea."

Wikipedia 100

Wikipedia Landing Pages Storytelling Social Media 100

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Contently

APRIL 12, 2018

Being prepared doesn’t mean scanning a Wikipedia page a few minutes before the interview. “If someone is reclusive or unresponsive, the more you show you’re prepared, the better your chances of getting them to open up,” he said.

Tips 145

Tips Wikipedia Press PR 145

EveryoneSocial

OCTOBER 17, 2018

And while Wikipedia will tell you that it is primarily aimed at sales professionals in your organization as opposed to your marketing department, folks like Symantec’s Sr. He’s referring to content that makes salespeople great storytellers that add value to their personal connections. The challenges of Social Selling.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Buzz Marketing for Technology

JUNE 27, 2008

Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. Altavista Amazon.co.uk

Effectiveness 100

Effectiveness Work Management RSS Marketing Management 100

Martech Advisor

DECEMBER 16, 2019

The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. Image source: Wikipedia. . ” 2. Depict the Hero’s Journey. It is a series of 17 stages that the hero goes through to emerge victorious. The Hero's Journey.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

B2B Marketing Savvy

JULY 23, 2009

My passion for news, for journalism and the larger value of storytelling and communications was fired in the evening glow of living room TV as America’s most trusted voice urged “Go, Baby, Go” during NASA’s Apollo XI launch… as he shed on-screen tears while reporting the Kennedy assassination… and as the Vietnam war made real for his viewers. .

Twitter 40

Twitter Television marketing PR Social Networks 40

Webbiquity

APRIL 12, 2017

Forty millennia ago, the first storytellers painted the tales of early human culture, recounting births, deaths, massacres and celebrations, as well as plants and animals living among them in the Ice Age. Image Credit: William Playfair / Wikipedia. Those early recordings provide invaluable information to modern audiences.

Course 203

Course Storytelling Interactive Marketing Wikipedia 203

Contently

APRIL 27, 2018

With the rise of podcasts and audio storytelling , this isn’t altogether surprising, and smart speakers mean a rise in audio advertising. Since Google Home syncs with Wikipedia, people started editing the Wikipedia page for the Whopper to say its ingredients included a “medium-sized child” and poison.

Advertising Channels 139

Advertising Channels Wikipedia Ethics Amazon 139

Biznology

AUGUST 21, 2012

Wikipedia was created by a bunch of casual experts who collaborated in creating a comprehensive, living, and growing resource of all there is. If the editors and experts at Wikipedia were to take an interest in your, how much of your true narrative, story, song, would they have access to?

Wikipedia 80

Wikipedia Google Barriers Storytelling 80

Martech

APRIL 11, 2023

Wikipedia defines a virtual influencer as “a computer-generated fictional character that can be used for a variety of marketing-related purposes, but most frequently for social media marketing, in lieu of human influencers. She is active on all the major platforms, including YouTube, Instagram, Facebook, TikTok and Twitter.

Marketing AI 115

Marketing AI Advertising Agencies Paid Search Agency Lead Ranking 115

Writing on the Web

NOVEMBER 13, 2014

In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts. So how do you find that sweet spot, just between the two? My client’s blogs and sites where I manage their content marketing. Of course, this varies.

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Marketing Insider Group

MARCH 31, 2014

Storytelling. Photo Source: Wikipedia. Content Marketing Ground Rules. I believe in a couple of content marketing ground rules: You want to take the brand out of the story. Make the reader or your customer the hero of the story. Create content that is interesting or compelling. What Is The Future of Content Marketing?

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Custom Publishing 100

Vidyard

DECEMBER 11, 2020

Storyteller Category Winner: Imprint Group Imprint Group created a social video that tugged on the heartstrings and planted in our minds. Category winner, AQUILA Commercial , won with their extensive Learning Center, which aims to be “the Wikipedia for Austin Commercial Real Estate.”

Video Marketing 65

Video Marketing Planning Work Management Budget Programs 65

Hubspot

JULY 8, 2015

Despite their lack of technology (or perhaps, because of it), our hunter/gatherer ancestors probably spent fewer hours working than we do today, and spent more time on things like music, art, storytelling, and getting busy in the bedroom … or cave, or whatever. For them, it probably all just fell under the umbrella of “life.".

Work Management 28

Work Management Personalization Ethics Lead Ranking 28

distribion

MARCH 1, 2017

Be a storyteller. Session: Bypass Boring: B2B Storytelling For a Bite-Sized World – Scott Donaton of DigitasLBi). 71 percent of your audience wants single-click forms, so save the rabbit holes for your Wikipedia research, not form gated content. From the great sessions I attended, here are five key takeaways: 1.

Top of Funnel 40

Top of Funnel Allocation Content Terms and Conditions 40

Goodish Agency

MARCH 18, 2021

Good storytelling, with the goal of educating and inspiring your audience, is best. The Importance of Storytelling. Don’t copy is pretty obvious I think, but nonetheless, even when you google something like “ content marketing strategy ”, you’ll get millions of nearly copy-pasted articles on the topic. Insanity really.

Paid Content 94

Paid Content Marketing Strategy Marketing & Strategy Paid Search Agency 94

Content Standard

SEPTEMBER 3, 2016

For brands, the update provides a new-and-improved Twitter marketing and storytelling tool. Storytelling, psychologists tell us, help humans create meaning in a sea of experiences. But it remains to be seen if users will bite. So why have we seen a rash of story-centric features on social media platforms, including Twitter?

Twitter 54

Twitter Tools Curation Social Media 54

Valasys

JULY 15, 2019

Conversions on the website aren’t instantaneous & require compelling storytelling – to attract the customers through multiple channels & engage them leveraging omnichannel marketing. As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Webbiquity

DECEMBER 19, 2017

Image credit: Wikipedia. Storytelling: Brands will place more emphasis on storytelling and less on product features in order to connect with prospective buyers at an emotional level, said three B2B pros. The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Hubspot

JULY 21, 2014

For example, because storytelling using parallax looks so beautiful, website designers might be tempted to put several site pages worth of content onto a single page. Credits: Dribbble , Wikimedia , Wikipedia. Every one of these problems stem not from the parallax design itself, but from content distribution and SEO mistakes.

SEO 28

SEO Mobile Marketing Case Studies Bundling 28

Biznology

MAY 6, 2013

Photo credit: Wikipedia. There’s an alternative: content marketing that incorporates storytelling. How can you harness the power of storytelling in your marketing? How will you unleash the power of storytelling in your organization? How will you unleash the power of storytelling in your organization?

Storytelling 80

Storytelling Content Marketing Wikipedia Content 80

Hubspot

MARCH 21, 2018

Wikipedia Wasn't Told of YouTube's Plans to Use Its Information for Conspiracy Videos. The source of this information: Wikipedia. Here's what we learned from three brands at SXSW -- about experiential marketing and storytelling alike. Read full story >> Is Google Home Psychic?

Facebook 69

Facebook Wikipedia Paid Search Agency Psychographics 69

Buzz Marketing for Technology

JUNE 27, 2008

Wikipedia: History of personal learning environments. narrative & storytelling (3). Personal Learning Environments wiki hosted at the School of Computer Science at the University of Manchester. Primarily maintainted by Mark van Harmelen. The present and future of Personal Learning Environments , by Ron Lubensky. Definitions.

Enterprise Management 100

Enterprise Management Wiki Work Management RSS 100

Contently

JANUARY 23, 2019

“What, they could go to Wikipedia? Why is it on them to know that six and a half months ago, we broke one article explaining the foundational questions about what we’re doing?” ” He searched around, discovering there was a huge gulf between news and encyclopedic information. That’s it?

Media 152

Media Aggregators SME Wikipedia 152

Convince & Convert

DECEMBER 30, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Think of Wikipedia—a massive website written by its users, dedicated to collaborative editing and content creation. Comparisons and “Versus” Content. Company News.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Think of Wikipedia—a massive website written by its users, dedicated to collaborative editing and content creation. Comparisons and “Versus” Content. Company News.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168