Sprout Social

AUGUST 8, 2022

Looking for YouTube tools? But despite how competitive YouTube is, there’s plenty of attention to go around. People are still glued to YouTube and there are plenty of opportunities for brands. So now’s the time to ramp up your YouTube presence. YouTube editing tools. Translation?

Youtube 107

Youtube Tools Social Media Keywords 107

Anyword

NOVEMBER 29, 2021

YouTube is a serious tool for business, even beyond advertising. The YouTube audience wants to see more than just Baby Shark, and business is paying attention. There are two essential areas of YouTube videos where copywriting comes into play – the headline and description, and the video script. Descriptions .

Copywriting 92

Copywriting Youtube Tips Allocation 92

Stevens & Tate

MAY 27, 2022

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. The good news is that there are actionable steps you can take to boost your YouTube subscriber count. Fair question! Think about it.

Youtube 139

Youtube Tips Tools Social Media 139

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Sprout Social

JULY 20, 2020

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. By default, YouTube does a pretty solid job of cluing creators into what viewers want.

Youtube 135

Youtube SEO Video Marketing Keywords 135

ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. .” What is YouTube SEO? Jump ahead.

Youtube 92

Youtube SEO Video Marketing Tagging 92

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding the Basics of SEO Competitor Analysis Major search engines, like Google, YouTube, and Bing, account for 70.6% Find the gaps.

Analysis 255

Analysis SEO Lead Ranking Lead Scoring 255

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. Metrics for YouTube Videos.

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Webbiquity

MAY 18, 2021

And if it is, can Twitter hold onto that spot? ” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Oktopost

MAY 4, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Marketing Insider Group

JUNE 10, 2015

So given the fact that Generation C is hungry for smartly created and curated content that connects with them and makes them feel like part of a community, what’s the formula for YouTube success? Hero – Hero content is usually the video that goes viral, like the “ Epic Split” spot from Volvo.

Youtube 100

Youtube Curation Viral Marketing Stats 100

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Marketing Insider Group

MAY 10, 2023

Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. Marketing Experience Maybe this should be a no-brainer, but it’s surprising how many videos on YouTube are telling people how to start a digital marketing agency as a get-rich-quick scheme.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Hubspot

FEBRUARY 11, 2018

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable story. The 10 Most Watched YouTube Ads of 2017.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

Biznology

MAY 13, 2014

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation.

Youtube 80

Youtube Advertising Channels Google Social Networks 80

Martech

FEBRUARY 6, 2024

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. He added: “But you can see currents of nostalgia running through many major spots, such as Oreos’ ‘Twist on It’ with Kris Jenner, and BetMGM ‘Tom Has Won Enough’ with Tom Brady and Vince Vaughn.”

Advertising Agencies 117

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 117

SmartBrief - Marketing

FEBRUARY 6, 2024

A 30-second spot cost $7 million, which was about the same price that Fox Sports charged for spots in last year’s game. In the days before YouTube, the air of mystery around Super Bowl ads added to the fun of the watch party. That’s a hefty investment for brands.

Marketing Budget 74

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 74

Marketing Insider Group

SEPTEMBER 6, 2021

Make sure to label these so that they’re easy to spot at a moment’s notice. Your competitors: At this point, everyone has a podcast, social media presence, YouTube channel, and so on. If you do your best to get a great recording, it can make the entire editing and publication process smoother. Try different kinds of headphones.

Planning 324

Planning Tips Paid Search Agency Marketing & Strategy 324

Martech

OCTOBER 27, 2023

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. Pricing hasn’t yet been announced.

Lead Gen 124

Lead Gen Hubspot CRM Peer-to-peer 124

SmartBrief - Marketing

JANUARY 29, 2024

Given the huge expense of advertising during the Super Bowl, with spots costing over $7 million for a 30-second ad, it is in a brand’s best financial interest to get as much out of its investment as possible. In 2023, 41 ads were released early, while 21 ads debuted in the game. The early releases had a slight edge, averaging 2.93

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

Hubspot

AUGUST 10, 2018

But now, YouTube is poised to surpass Facebook for the #2 spot. Combine that with YouTube's increased number of site visits -- and growing viewership of its content on diversified platforms, like the YouTube app, as well as streaming tools like Chromecast. have largely held steady for a few years.

Youtube 65

Youtube Facebook Marketing Websites Amazon 65

Top Rank Marketing

DECEMBER 1, 2023

MediaPost The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp] When it came to the most important goals among marketing leaders, 2023 saw boosting revenue and sales at the top spot, followed by better alignment between marketing and sales, and raising brand loyalty through customer relationships — (..)

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Bluetext

SEPTEMBER 28, 2021

In contrast, YouTube is a strong option for driving traffic onto other web pages. Through analytics, YouTube has proved to increase website traffic, in which users will view an ad/video on YouTube and then proceed to click on the link to your website homepage. .

Social Media 26

Social Media Media B2B Thought Leadership Advertising Mediums 26

Marketing Insider Group

OCTOBER 21, 2021

Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. It’s estimated that over half of all search queries are powered by voice search. Targeted Alexa ads are already in the pipeline and the other devices will be sure to follow.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google.

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

KoMarketing Associates

JANUARY 8, 2019

This was followed by YouTube (75 percent) and Instagram (53 percent). When it comes to social media networks that people use more frequently in 2018 compared to 2017, however, YouTube comes in the top spot (63 percent), followed by Instagram (61 percent). Marketing Executives and Social Media Use.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

Martech Advisor

MARCH 6, 2020

Learn More: YouTube Hashtags: The Secret to Video Marketing Success. That’s very different from how marketers have traditional thought about video advertising where a person can see the same ad appear over and over on many different media sites including YouTube. The TikTok Viral. billion downloads.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

illumin

OCTOBER 6, 2023

Following the short-form video platform’s success, Instagram introduced Reels and YouTube introduced Shorts. In the case of YouTube, Shorts were created as a way for the platform to directly compete with TikTok, but rather than draw in TikTok’s audience, the format has split the platform’s existing audience.

Social Media 89

Social Media Trends Media Cross-Selling 89

Contently

FEBRUARY 22, 2023

Combining user-generated videos with more polished, professionally generated videos is the sweet spot for most brands. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. Whether your brand serves up short-form video on TikTok, Instagram, or YouTube, the best practices are similar. And brands noticed.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148