Industrial Marketing Today

OCTOBER 21, 2010

I came across a recent post by Lauren Carlson of Software Advice where she has provided seven key reasons why B2B marketers are adopting marketing automation. SaaS (software as a service) systems are greasing the skids: Subscription pricing eliminates the need for big upfront costs and allows marketers to prove ROI quicker.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Industrial Marketing Today

APRIL 15, 2011

They bill themselves as “The leading provider of Product Lifecycle Management (PLM) solutions in delivering software solutions for standard parts management, part consolidation and classification, and specialized product configurators and digital product catalogs.” Quite a mouthful!

Lead Ranking 60

Lead Ranking Work Management Lead Scoring Marketing Management 60

Industrial Marketing Today

MARCH 8, 2011

Modding is slang for modifying a piece of hardware or software to perform functions it was not originally designed for. Last fall, they introduced the “The Ben Heck Show,” featuring Benjamin J Heckendorn , a console “modding” Internet Celebrity.

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

Industrial Marketing Today

MAY 26, 2011

In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. These B2B marketers seem to have a bottomless well of content to tap into.

Product 60

Product B2B Thought Leadership Cross-Selling Thought Leadership 60

Industrial Marketing Today

JANUARY 30, 2011

Do you use marketing automation software or create them manually? McGlaughlin and sponsored by Brian Carroll, CEO of InTouch. Here’s the presentation from SlideShare: View the recorded webinar. Are your landing pages performing up to par?

Landing Pages 60

Landing Pages Lead Generation Sales Qualified Leads Lead Ranking 60

Industrial Marketing Today

OCTOBER 17, 2010

I did some online research to find a solution that wouldn’t require my client to spend a lot of money on additional tracking software and/or training his internal sales and marketing team. While researching the problem, I found that there was a real need for easy integration of web analytics with email marketing.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

Industrial Marketing Today

JUNE 8, 2010

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

DECEMBER 12, 2010

At first glance it may appear as though it is just a matter of assigning numerical scores to leads and the hand off to sales should happen automatically by using marketing automation software. Dig a little deeper and it will become obvious that there’s a lot more involved than “set it and forget about it.”.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Passive reading of your content will not move the prospect any closer to his/her decision to buy from you.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

For example, no software in the world can flag the error between their and there. This forces me to read every word rather than allowing my mind to autosuggest words that are not there. Don’t just rely on the automatic spelling and grammar checker.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 13, 2010

This is where marketing automation software can be a big help. Scoring or qualifying your site visitors is largely dependent on their behavior. You should spend considerable amount of time in planning your strategy for effective lead scoring. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 11, 2011

These EL Series Electromagnetic Flow Meters provide extended linearity and a measurement range of up to 1000:1 without the aid of linearization software. They create an electromagnetic field profile that ensures accuracy in turbulent, transitional and laminar flow regimes and are available in line sizes 1-16 inches.

Content 60

Content Marketing Proposals Case Studies Case Study 60

Industrial Marketing Today

NOVEMBER 1, 2010

NOTE: Don’t miss their hilarious section called “ Suitemates ,” a satirical look at the practices of big enterprise software companies. Results: 2.7 times increase in website traffic; 3.2 times increase in conversion; 5.3 times increase in blog traffic; 6.0 Here’s a one of their videos from YouTube. Click here to view the embedded video.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Industrial Marketing Today

DECEMBER 17, 2010

Website integration with Content Management System (CMS), Customer Relationship Management (CRM) program and Marketing Automation (MA) software could be an optional step or steps depending on your sales process and its complexities. See Marketing Automation vs. Inbound Marketing. Budgeting for a website redesign.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60

Industrial Marketing Today

OCTOBER 26, 2009

One of the best landing pages (actually targeting several different audiences, all rolled into one) that I’ve seen is for Cisco Eos software platform. It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60