B2B Marketing Traction

OCTOBER 28, 2014

Are your competitors on social media and you’re not? Are they getting press or running ads in trade publications? Are they going to trade shows that you haven’t thought of? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

JUNE 14, 2013

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. A lot of people think of social media as kids stuff – easy – anyone can do it. The reason why this is important is the same for all marketing, not just social media marketing.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

MAY 23, 2013

” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media. Social media can help tech companies cross that chasm. Social media isn’t the only way, it’s just a newer, cost-effective way. Need help crossing the chasm?

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

MARCH 18, 2013

Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Are your customers, clients, referral sources on social media? Survey your stakeholders. Track results.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

APRIL 13, 2015

social media (other than blogs), 2.) Use storytelling distributed on social media to “pull” buyers. Your great content in the forms just mentioned exist on social media platforms and on your website. The survey results showed that B2B marketers still use tactics that are not that effective. eNewsletters, 3.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media. Marketing Strategy Social Media/Web 2.0

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

MARCH 13, 2015

And most recently, I’ve been hearing about marketing providers who are just proposing the latest new tactic – social media – witho ut taking time to fully analyze and understand the client and their industry. Understanding of technology.

Consulting 100

Consulting Planning Marketing Proposals Cost per Acquisition 100

B2B Marketing Traction

DECEMBER 9, 2014

I’ve written about this topic before when I described how I got results for a startup that contacted me three weeks before launch (read my previous post, Why Product Launch Plans Need to Include Social Networking ). Connect with industry thought leaders, editors at publications, potential partners on appropriate social media.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 18, 2015

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

APRIL 16, 2012

Social media. You will want to use your logo on your social media profiles to ensure your brand is consistent. A lot of social media sites require thumbnail or square graphics. Imprinted on giveaways for trade shows? Some companies are crowdsourcing logos and other designs through social media. Same as fax.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

FEBRUARY 3, 2012

Stop running those ads/attending trade shows just because you always have. Start becoming a part of the social media conversation. What Marketing Things to Start Doing. Start understanding your customers – create marketing personas and use them. Start tracking engagement of prospects and customers.

Trade Show 100

Trade Show Planning Paid Search Agency Marketing Prospects 100

B2B Marketing Traction

MARCH 21, 2012

You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development. Great MOFU will get you to the bottom of the marketing funnel, BOFU.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

APRIL 19, 2013

Ask questions like, “ Will this attract visitors to our exhibit at the trade show? We provide strategic marketing analysis and planning and implementation services, including traditional marketing, websites and social media. See my previous post on this – What Does Occam’s Razor Have to Do with B2B Marketing?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

JANUARY 3, 2014

Your presence on social media and how others share your content makes a huge difference. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing. Use of images and substantial articles or blog posts are the new winners. Get more visual.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JULY 19, 2013

According to Earle, “Every t-shirt purchased in-stores and online, comes with an experience; the pastry box packaging, oven mitt shaped neck label, hidden messages inside of some shirts, a story, and sometimes random gifts, like vintage Ghostbusters and Teenage Mutant Ninja Turtles trading cards. We are an experience-based brand.”.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

JULY 1, 2015

I know everyone is selling social media now ( I’m annoyed too, as it is not a panacea – it’s just another marketing channel! ). But, social media is a place where many people spend time. Read my post here for a practical approach to social media.). Read my post here for a practical approach to social media.).

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

FEBRUARY 1, 2011

We did direct mail, trade shows, spent a lot on advertising. Disruptive technology (Internet, social media) put buyers in charge…? We crafted the messages, pushed them out to our buyers (if we were smart we did so in a targeted way), and hoped for results. What did you say? We the sellers are no longer in charge?

Television marketing 100

Television marketing Trade Show Buying Cycle Sales Cycle 100

B2B Marketing Traction

APRIL 14, 2011

I was so impressed by Chris that I arranged for him to teach a local workshop on LinkedIn and other social networks here in Los Angeles. LinkedIn has bubbled up as the “winner” of business social networks. They were going to exhibit their software product at a trade show in three weeks. Could I help them? Three weeks?

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

JUNE 17, 2014

You don’t have a plan or strategy for your online and social media presence. But, are you trading cost-savings for slow performance and poor support? Your site has no integration with social media platforms. Social media links allow you and others to share information about your site and its content.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

OCTOBER 25, 2012

This is a critical skill now that marketing has become more multi-faceted, with digital and mobile marketing being added to traditional print, mail, and trade show marketing. Now that we have more data to follow with online and social media marketing metrics automatically generated (traffic, click throughs, downloads, etc.),

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

JUNE 19, 2012

Today with websites, online communities, and social networks, there are more cost effective and faster ways to get to qualified users of a new technology to validate the concept and user needs. I am the CMO for Hire that gets the call from the tech entrepreneur, “I have three weeks before I launch at the such-and-such trade show.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

JANUARY 7, 2010

These might include trade show marketing, web site updates, creating brochures and white papers, sending out press releases, holding webinars, etc. Categories include print, web site, social networking, trade shows, etc. I list the marketing tasks to be done in a left side column.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

MARCH 12, 2010

Some of the B2B inbound marketing tactics that fit this stage include quality content online in a variety of media (blogs, video, podcasts, eBooks, whitepapers), webinars, eLetters and newsletters, press coverage in trade publications and blogs, speaking at industry conferences and social network testimonials from beta and early customers.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100