Digital B2B Marketing

MAY 1, 2012

Social Advertising It may be some time before your social media presence is large enough to effectively seed your content through your own social media footprint. Until then, look to social advertising opportunities to present your content in a way that is similar to how it would be discovered in social media.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Being recommended (social media). Traditional media properties continue to be major traffic drivers and that traffic can kickstart social sharing and linking.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Traditional media properties continue to be major traffic drivers and that traffic can kickstart social sharing and linking.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Social Media 100

Digital B2B Marketing

NOVEMBER 27, 2012

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. There is nothing social about this! Marketers are just turning social into a source of email or telemarketing lists for mass outbound marketing. Social advertisers.

Lead Generation 100

Lead Generation Twitter CPL Cost per Lead 100

Digital B2B Marketing

JUNE 28, 2011

This should be a call to ensure you measure your social media activities, and to measure them correctly. One of the challenges of measuring social media ROI is the return comes in many different forms. Most companies quickly implement traditional media measurements, slightly adapted for social media.

Media 100

Media Social Media ROI Media Plans 100

Digital B2B Marketing

NOVEMBER 3, 2011

Proponents applaud the easy exposure and traffic, detractors point to lower quality content being broadly shared and higher sharing volume. Get the Story Out Triberr has a captive audience of bloggers, particularly bloggers that cover social media, and they potentially have a great story that addresses a key complaint about Triberr to date.

Twitter 100

Twitter Work Management CAN-SPAM Paid Search Agency 100

Digital B2B Marketing

JANUARY 24, 2013

Your blog eschews nearly all forms of social sharing, often with the belief that your audience doesn’t use social media. Without consideration for social media, other elements often suffer as well: images aren’t included and titles don’t grab attention or are too long to easily share.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

JULY 11, 2013

Of those, more than 50% often come through your website and branded search traffic, not from any specific marketing campaign! PR, analyst relations, content marketing, events, social media, even internal marketing, can play important roles in establishing your brand. Increased Site Traffic. This list goes on.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

MARCH 7, 2012

However, in a day when content mills and automated curation tools use content to drive search and social traffic , these common definitions of inbound marketing fall short. Social media? Here are other activities that can easily masquerade as inbound marketing: Paid search?

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Digital B2B Marketing

FEBRUARY 21, 2012

Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Constant Contact : Looking for marketing and social media tips? Pinterest is the marketing flavor du jour. Many B2B marketers do not have any presence on Pinterest.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Digital B2B Marketing

OCTOBER 23, 2012

Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. In 2011, traffic was down 5% for the same comparison. LinkedIn just launched as a publisher with 150 thought leaders, influencers and public figures as their first journalists and contributors.

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

Digital B2B Marketing

JANUARY 19, 2012

To maximize the traffic benefits, you need the Google+ account that shared the information to be an account your audience trusts. When this happens, you are in “Your Audience’s Trusted World” This is the position that will improve search ranking and traffic.

Google 100

Google SEO Brand Identity Branding 100

Digital B2B Marketing

JANUARY 22, 2013

Trade sites reach reach students, marketers, vendors and journalists and draw search and social media traffic from a broad audience. Yes, some of your ads will reach the wrong person, but they will on trade publication sites as well. For B2B marketing organizations, Bizo continues to develop more robust data.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

Digital B2B Marketing

JANUARY 9, 2014

Even worse, I’m tired of publishers that like to name drop and associate big brands with bad behaviors because it drives traffic, even when the brand was innocent. The now common refrain says every company is a media company and every individual is a publisher. share your content on the social media!)

Marketing Report 100

Marketing Report Social Media Email Marketing Traffic 100

Digital B2B Marketing

JUNE 11, 2014

Unfortunately Google makes it difficult to identify branded search traffic today, ensuring marketers will continue to credit search for what would have happened regardless. Sorry to break it to you, but brand followers on social media have the same bias. That’s a lot of navigational search. View-through Reporting.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

JULY 12, 2012

One caution when using Google Ad Planner: sites like SmartBrief in the example above are often included in the results because traffic is redirected through them. Media Kits and Research If you are working in a vertical for the first time, look at the sources publishers compare themselves too in their media kits and audience comparisons.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

MARCH 25, 2011

In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands. Use your Original Content Your original content drives traffic and grows your audience, as it is shared (curated!)

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

SEPTEMBER 25, 2012

LinkedIn traffic will increase. Giving endorsements and the endorsement notifications LinkedIn sends will increase total traffic and available advertising inventory. However, as LinkedIn use moves towards more social or gamified activity and away from business networking, the value of their advertising will decrease.

Linkedin 100

Linkedin CAN-SPAM Ideal Customer Profiles Display 100

Digital B2B Marketing

APRIL 24, 2012

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. (These are all conversations I have overheard recently on public transit). Many people seem to have fallen into the first trap.

Social Media 100

Social Media Media Content RSS 100

Digital B2B Marketing

NOVEMBER 8, 2011

Note: I have seen search traffic on names or phrases that have only been used in the comments on this blog.) Content in any form can drive discussion, but blog capture and centralize more of the discussion and also keep it on your site, where it becomes additional content for search.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

Note: I have seen search traffic on names or phrases that have only been used in the comments on this blog.) Content in any form can drive discussion, but blog capture and centralize more of the discussion and also keep it on your site, where it becomes additional content for search.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

MARCH 13, 2012

The latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic. How much traffic does each Pinterest pin drive? Your Turn Tracking traffic from Pinterest is the easy part.

Traffic 100

Traffic Marketing Analytics Tools Domain Content 100

Digital B2B Marketing

JUNE 21, 2011

In addition, despite the number of reported LinkedIn shares, this blog has less traffic from LinkedIn in the last week than from HootSuite, and consistently receives significantly more traffic from Twitter than from LinkedIn. I work with B2B clients on media and integrated marketing programs.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

OCTOBER 25, 2012

For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. Here are two examples of publishers offering native advertising opportunities appropriate for B2B marketing. Does your content measure up?

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

FEBRUARY 25, 2013

Do you have social media ideas, TV ideas or event ideas? Your Social Accounts Are Disconnected. If your website cannot handle mobile traffic, then you are not actually presenting your audience with a single integrated experience. The channels and tactics used should be a natural outgrowth of an audience centric idea.

Landing Pages 100

Landing Pages Mobile Advertising Touchpoints Mobile Marketing 100

Digital B2B Marketing

MARCH 4, 2014

The combination of audience and targeting consistently put it in the consideration set and LinkedIn is already a solid traffic source for many B2B marketers. Like on any other social media property, the audience’s voice is nearly as loud as yours. Content Media News Social Media LinkedIn publishing sponsored updates'

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

MARCH 31, 2011

In addition to the traffic driven by emails, search and advertising, ACME has 30,000 organic visitors to its site each month and 80,000 page views. Web Traffic. million per year , and these visitors will be far less engaged on average than the organic traffic was previously. Reaching the Audience Email.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

FEBRUARY 27, 2013

Develop Social Profiles. Develop social media profiles for Jamie on the core relevant networks for your target audience. At this point, you are ready to start actively engaging in the community, building some history for Jamie’s social media presence prior to your real launch. Daily Activities.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

MARCH 15, 2011

Social Spamming Social media has given spammers new tools, which they have heartily embraced. Unfortunately brand marketers often follow their lead, looking to develop followings on Twitter with mass follow tactics or drive traffic using low value comments and links back to their own sites. Views expressed are my own.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

MARCH 25, 2011

The company is profitable, growing, and for the moment, on top of business social media networking. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? One thing that has stood out is the engagement of LinkedIn traffic. For B2B marketers, LinkedIn cannot be ignored.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

MARCH 11, 2011

In search, through peers, or simply because you stop losing 80% to 99% of traffic that does not get past the jail bars. Based in Portland, Oregon, I run the media group at Babcock & Jenkins. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

JULY 12, 2011

Over the last month, the traffic here from Triberr has steadily increased. I was hooked on the numbers and started to see the increasing traffic numbers as success. Or is traffic to your blog, total revenue, or even quarterly profitability obscuring the focus on your vision for long term success? Evaluate Purpose First.

Blogger 100

Blogger Traffic Twitter Social Media 100