Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Guest post by Nina Petrov. Moreover, they can complement your other marketing strategies in substantial ways.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Take your launch seriously.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Trend 1: Corporate social responsibility (CSR) and social activism Corporate Social Responsibility (CSR) and social activism are more than buzzwords – they are becoming foundational pillars of modern business practices.

PR 48

PR Trends Public Relations Ethics 48

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Dig deeper: Niche advertising: 7 actionable tactics for targeted marketing 3.

Advertisements 109

Advertisements Advertising Allocation Planning 109

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. What are AI insights?

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Webbiquity

NOVEMBER 10, 2020

Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. Nearly two-thirds of B2B tech buyers are now under age 40. as opposed to products.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

SmartBug Media

JANUARY 18, 2023

Public relations is often at the bottom of the list of priorities for companies that are worried about rising prices and falling profits. Public relations is often at the bottom of the list of priorities for companies that are worried about rising prices and falling profits. What Is Public Relations?

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Champion Communications

JULY 17, 2023

Public relations has long been an intriguing field that has captivated the masses – and now, with the advent of digital media, the industry has undergone a significant transformation, becoming an essential aspect of business operations. What is Succession and how does it relate to PR? That’s right!

PR 62

PR Public Relations Ethics Transparency 62

Navigate the Channel

NOVEMBER 2, 2022

As a small business, you may not be entirely sure where public relations fits within your marketing efforts and why it matters, and you may not be sure where advertising and promotion end and public relations begins, let alone have a dedicated public relations department that knows PR’s ins-and-outs.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Martech

FEBRUARY 28, 2024

If not, they risk ceding the narrative and attention to competitors, influencers and online publications. Your data is talking Consumers are leaving digital breadcrumbs for you to follow — from specific website feedback to the content they’re viewing to their social media reactions and online searches. How to shrink jeans.”

Trust Marketing 106

Trust Marketing Loyalty Ad Building Planning 106

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing?

PR 82

PR Public Relations Brand Identity Branding 82

Valasys

MARCH 14, 2023

The field of public relations includes a wide range of public relations management tactics, tools and strategies. Modern digital communication, traditional media placements, large-scale event planning, and other related tasks frequently require a unique blend of abilities.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

ClearVoice

APRIL 5, 2023

According to a recent Statista report , 31% of shoppers use search engines to choose their next purchase, which is higher than those who use either social media (28%) or retailers’ websites (18%). They’re unable to keep up with the new strategies and tactics. Is SEO dead? SEO remains a crucial piece of digital marketing.

SEO 105

SEO Public Relations SERP Paid Search Agency 105

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. These influencers can effectively humanize your brand, lending it authenticity and relatability in the eyes of consumers.

PR 65

PR Trends Public Relations Transparency 65

Martech

OCTOBER 11, 2023

Originality is king Before we get into any tactics, I cannot stress this enough: You need a strong foundation of original, high-quality, expertise-driven content. By establishing your blog as a source of expert content, you increase the likelihood that AI chatbots will pull from your blog when answering questions related to your field.

Marketing AI 128

Marketing AI SEO Thought Leadership Search Marketing 128

Navigate the Channel

MARCH 6, 2023

The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option.

Public Relations 65

Public Relations Lock-In Work Management PR 65

BenchmarkONE

JUNE 25, 2020

You have to make an effort by seeking out the best marketing blogs and publications so you can stay up-to-date on trending topics and themes. But with content saturation at its most intense, and with so many online publications pushing out content regularly, how do you know a reliable source over fluff? Marketing Land.

Planning 114

Planning Paid Search Agency Verticals Marketing & Strategy 114

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Social Media 114

Social Media Media SWOT Guidelines 114

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Deviation from these standards can quickly become a public relations nightmare.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Brand Identity 129

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Here’s how.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses.

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Optinmonster

OCTOBER 29, 2023

72% of online marketers describe content creation as their most effective SEO tactic. Most travel blogs use publication and sponsored posts as one of the main income sources. Social Media Blogging Statistics 66% of marketers reported using blogs in their social media content in 2017. Let’s dive right in!

Statistics 91

Statistics Paid Content Stats Blogger 91

Hubspot

OCTOBER 16, 2019

But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. See what I did there? Anywho, your company is on its way.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. Define Your Analyst Relations Goals and Objectives: Before embarking on your journey, it’s vital to establish clear goals and objectives for your AR and influencer relations programs.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Brandpoint

NOVEMBER 2, 2022

I’m not talking about an increased level of importance put on corporate social responsibility for organizations — that’s old news. I’m not talking about an increased level of importance put on corporate social responsibility for organizations — that’s old news. What was important to the consumer became important to the brand.

Brand Identity 62

Brand Identity Branding Media Business 62

Brandpoint

FEBRUARY 23, 2023

But, for those in public relations, this is the worst thing they can do. According to a new article by Sprout Social, “A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018.” This conclusion is more than just anecdotal.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Brandpoint

OCTOBER 23, 2020

Breaking news is exploding nationwide and, for now, brand publicity is really the last thing on any journalist’s mind. There’s always been a fine line between publicity and advertising , and now that line is shrinking even more. Haven’t heard of controlled media? What is controlled media? Blog posts.

Media 143

Media Advertising Agencies B2B Thought Leadership Distribution 143

SmartBug Media

FEBRUARY 1, 2023

When it comes to marketing and public relations during a recession, the same holds true. This can manifest in various ways, from rapidly shifting tactics to immediate budget or personnel cuts. This is where a strong communications strategy—particularly one that incorporates public relations—will play a critical role.

Public Relations 92

Public Relations Ideal Customer Profiles PR Planning 92

Convert

JANUARY 17, 2024

Which SEO tactics will survive the change and continue to be effective? Will there be new tactics to embrace? The search is changing as we speak. And it is happening too fast even for Google to keep up. How will online findability change in the course of this year and further on? Let’s try to figure this out!

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! So, I have prepared an updated list of pro tips on how to handle the negativity. Reply to the comment!

Facebook 122

Facebook Tips Work Management Social Media 122

Brandpoint

MARCH 31, 2020

This marketing tactic is a great way to get your expertise in front of a large audience and start filling gaps in your sales pipeline. Cost-Per-Lead (CPL) campaigns are fixed-cost lead generation tactics that promote your high-quality, gated content through a closed network of industry-specific B2B websites. What is cost-per-lead?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

ClearVoice

APRIL 15, 2021

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.

Content 130

Content Trends Social Media Eye-Tracking 130

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. 5 ways to leverage social listening for competitive analysis. We’ll dive into how you can use social media to keep an eye on your competitors. Quick links: What is competitive analysis?

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

Launch Marketing

AUGUST 23, 2023

Interdepartmental Relations – In addition to technical knowledge and leadership experience, a VP of Marketing must also have an intimate understanding of marketing’s role across an organization. What key elements should a VP of Marketing job description contain to attract top-tier candidates?

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116