Convince & Convert

NOVEMBER 3, 2015

Former-Intern-Turned-Media-Maven Caitlin Angeloff joins Jay and Adam this week to share her successful approach to social media marketing within her brand, DocuSign. Why engaging social media at every stage of the sales cycle turns everybody into brand advocates. Caitlin’s Twitter: @caitlinangeloff. Paid social?

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Skype Brand Identity Branding B2B 123

Convince & Convert

JANUARY 16, 2015

Laurie Meacham oversees a team of about 90 crew members at JetBlue, including several who are fluent in Spanish, 25 dedicated to social, and the rest dedicated to email and other forms of customer communication. With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels.

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Service Skype Social Media Forecasting 136

Hubspot

SEPTEMBER 26, 2019

Here are the tips you need to take your business to the next stage of growth. Establishing a brand identity is essential to every business and key to framing social content. Because a brand’s social media feeds are meant to attract existing and new customers, creating engaging content catered to them is key. Build a brand.

Tips 75

Tips Business Customer Satisfaction Work Management 75

Convince & Convert

JANUARY 26, 2016

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Gen Blue Social Squad.

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Training Video Marketing Skype Effectiveness 113

Convince & Convert

JANUARY 23, 2015

on the Social Pros Podcast. Focus on the WIIFTR (What’s In It For The Reader) when posting content on LinkedIn (as anywhere in social media). Market your company page to more than your own LinkedIn audience, through groups, employees, and influential connections on LinkedIn. Especially in the B2B market.”.

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Social Media Linkedin Media Skype 155

Convince & Convert

DECEMBER 5, 2014

Marketing for Marketers. Rob Zaleski is in charge of marketing for a company that is all about teaching people how to be marketers. Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs.

Social Media 155

Social Media Google Media Skype 155

Convince & Convert

NOVEMBER 10, 2015

Scrupulously Social and Slangy SEO. With a decade of experience in writing blogs and using social to draw in consumers, Ricky Cadden has a wealth of experience in SEO and social refinement to share with Jay and Adam. From Facebook to Twitter to blogs, he has high-performing social with measurable results.

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Skype SEO Advertising Mediums Twitter 144

Convince & Convert

MAY 9, 2014

Tweetable Moments Social media has become so important that it’s integrated into everything we do. socialrobinson Tweet This Cutting Down to Expand It’s no mistake that Nick’s title has changed from Social Media Channel Manager to Digital Strategist. Holy Social!

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Skype Marketing & Strategy Multi-Channel Communities 131

Convince & Convert

APRIL 6, 2015

Tweetable Moments If you are afraid to fail, then don’t start on social. Karlijn1903 Tweet This Social Service on Social Media Karlijn Vogel-Meijer joins the Social Pros Podcast this week, live from Social Media Marketing World in San Diego. They understand the value of phone and email, but not social.

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Social Media Class Media Skype 137

Convince & Convert

FEBRUARY 16, 2016

As it tends to do in social media, the landscape, it is a-changin’ The rise of influencer marketing has forced many organizations to rethink their approach to social. How successful influencer marketing leads to empowered and loyal consumers. Heidi Sullivan on Twitter: @hksully. Audience ≠ Influence.

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Social Media Skype Media Organic Leads 97

Convince & Convert

MAY 10, 2016

It’s accepted as fact that your reach and impact on social is directly related to the numbers of views, likes, fans, followers, retweets, and plays your posts receive. On the surface, their millions of followers would give you the impression of a robust social plan that works. Martin Jones on Twitter: @martinjonesaz.

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Skype Verticals Youtube Impressions 94

Convince & Convert

JUNE 6, 2014

via Groupon Instagram Globally, about 100 Groupon employees have a hand in social, but only a dozen of them are dedicated to social full-time. The idea was to make sure that Groupon, across all markets, was operating on the same set of principles and strategy. Paul has two pieces of advice that social pros need to keep in mind.

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Social Media POS Media Skype 146

Convince & Convert

MAY 2, 2014

Tweetable Moments They’re not going to take away the aspects of the social layer; Google+ is Google. “The challenge is that those people [the authors] don’t really understand Google+ as a social destination or as a social layer.” Holy Social! Nick loves this Holy Social! “Make it about them.”

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Google Skype Business Content Marketing 147

Convince & Convert

MARCH 9, 2015

Killian Hagen , uShip’s Content Marketing Associate, explains that you can get a quote right up front, and you can attract transporters who can bid on your items. As you can imagine, the biggest challenge for Dean and the marketing team is communicating in social media as a go-between brand. Where do you find them?

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Social Media Media Skype Pricing 150

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Catching Fire.

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Social Media Media Viral Marketing Skype 162

Convince & Convert

MARCH 15, 2016

With a global portfolio of eleven brands that encompasses 638 properties in 52 countries, the role of social and customer engagement can be both tricky and overwhelming for Hyatt. How a new brand’s social leads to appropriate expectations for your varied customer base. Dan Moriarty on Twitter: @iamdanmoriarty.

Social Media 83

Social Media Skype Brand Identity Branding 83

Convince & Convert

MAY 16, 2014

pegfitzpatrick Tweet This Visual Take-Over Social suits Peg well because it is an all-day writing type of job. ” Peg works with Guy Kawasaki both at Canva and at 12 Most , and they’re also currently co-writing a book entitled The Art of Social Media. Social Number of the Week: 9.5% Holy Social! Marie Forleo.

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Social Media Media Skype Storytelling 152

Convince & Convert

FEBRUARY 16, 2015

Brian’s focus is on the media group side, working with a lot of enterprise and mid-market technology brands. Brian’s background is in technology, so a large part of what he does is help brands embrace social media technology. ” (highlight to tweet) Social media and technology are Brian’s two favorite things.

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Skype Social Media Curation Communities 167

Convince & Convert

MARCH 22, 2016

Predicting Marketing Change Before Our Eyes. Why good social analytics means more than impressions and organic reach. “Our visual nature is going to be much more influenced by brands that use more video in social media.” Tamara Gaffney on Twitter: @tamarag. Adobe Marketing Cloud on Twitter: @AdobeMktgCloud.

Skype 72

Skype Eye-Tracking Forecasting Analysis 72

Convince & Convert

AUGUST 11, 2015

Social Media for HR. Translation: Chris uses social media to recruit new employees and connect with current employees at Chili’s restaurants all over the U.S. Chris always thought he would be in marketing, but didn’t know he would end up on the “people side” of social media marketing.

Social Media 161

Social Media Media Skype Opinions 161

Convince & Convert

SEPTEMBER 8, 2015

Within that umbrella, she oversees not only social media, but also branded online content, innovation, entertainment, youth initiatives, and content strategy that includes user-generated content and travel-inspired content (among many other pieces of the digital puzzle). Social customer care as it takes over traditional customer care.

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Brand Identity Branding Skype Work Management 133

Convince & Convert

APRIL 25, 2014

Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. This begs the question: is social media, in its current incarnation, serving the senior population?

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Communities Skype Social Media Social Networks 135

Convince & Convert

DECEMBER 5, 2014

Marketing for Marketers. Rob Zaleski is in charge of marketing for a company that is all about teaching people how to be marketers. Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs.

Social Media 114

Social Media Google Media Skype 114

Convince & Convert

MAY 23, 2014

cmmitchell4 Tweet This Opportunities to Engage Like many of today’s social pros, Chad came to social media from a background in journalism. Chad has seen communication evolve from handwritten letters, through mass fax and phone calls, to email, and now social media. The Marketing department manages the Facebook page.)

Social Media 141

Social Media Paid Search Agency Companies Media 141

Martech Advisor

MARCH 13, 2020

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. You need to have a robust crisis marketing strategy in such trying times. 7 Tips to Create an Effective Communication and Marketing Strategy in a Crisis. Develop Marketing Contingency Plans.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Convince & Convert

DECEMBER 8, 2015

“We need to look at it as social assist and value social as a first touch point or top-of-funnel visitor.” “I live in fear, as all content marketers do, that my audience will quit paying attention.” Andy Crestodina on Twitter. Content Chemistry: An Illustrated Guide to Content Marketing.

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Blogger Skype Burn Rate Top of Funnel 95

Martech Advisor

MARCH 30, 2020

But how does viral marketing work? Before we begin, let's first understand what viral marketing is. Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You.

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Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Convince & Convert

FEBRUARY 9, 2016

Social Speed Dating. Social media can seem like a never-ending round of speed dating. With stores spread across five states, Kandi has helped make Publix Super Markets an eligible find for super market social fans. She has helped grow their social presence to a whopping 2.5 Quotes From This Episode.

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Social Media Media Skype Twitter 102

Convince & Convert

APRIL 20, 2015

They scour their overall editorial calendar to determine which pieces should be scheduled on various social media channels. For the C-suite, it always comes down to how social brings value to the overall sales funnel. This year, they’ve focused on Pinterest as the next opportunity for growth in the social media world.

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Brand Identity Branding Skype Top of Funnel 150

Convince & Convert

JUNE 13, 2014

” Customer service is evolving with the integration of social media. But in order for that to happen, the customer service representatives need to be empowered to solve problems – both in social media, and in real life. The Big Two: Peter Shankman What’s your one tip for becoming a social pro?

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Social Media Media Plans Service Planning 142

Convince & Convert

NOVEMBER 14, 2014

So for Matt Gentile and his team at Century 21 , what is the goal of social media? As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. “They understand the market better than anyone at corporate headquarters.” That’s 3.8

Social Media 128

Social Media Media Skype Mobile Advertising 128

Convince & Convert

APRIL 12, 2016

Carlos has the daunting position of being in charge of raising awareness for BMC products and driving global demand through social. With a team of content and social media managers at his side, Carlos has driven social to becoming a key part of BMC’s sales funnel. “You’ve got to build a relationship on social.

Work Management 103

Work Management Enterprise Management Marketing Management Paid Social Agency 103

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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Inbound Marketing Advertisements Advertising Paid Search Agency 132

Convince & Convert

JANUARY 5, 2016

Agencies (advertising, digital, marketing, media, PR) can find it difficult to keep a client for the long haul. Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. Susan Baier on Twitter: @susanbaier.

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Advertising Agencies Paid Search Agency Ad Agencies Skype 108

Convince & Convert

MAY 17, 2016

Not only does she have a TED talk that has been viewed more than one million times, but she is also a member of the board of The Big Boulder Initiative which is an industry organization dedicated to promoting the successful and ethical use of social data. Susan Etlinger on Twitter: @setlinger. According to Susan, that time is now.

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Skype Ethics Analysis Facebook 91

Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Listen Now.

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Practices Best Practices Paid Search Agency Skype 168

Convince & Convert

SEPTEMBER 1, 2015

Richard Margetic has served as the Director of Global Social Business at both Intuit and Dell over the past several years. He has since struck out on his own as a global social media strategy consultant with a brand new company, 4C Social. How social media has changed branding. The agencies might have the social insights.

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Skype Correlation Paid Search Agency Social Media 137