Zoominfo

JULY 13, 2020

They don’t serve a whole lot of purpose when it comes to making personas the best they can be. In order for personas to serve your goals, they need to be data-driven. So what, exactly, does a data driven persona look like? What is a buyer persona, and who does it help? Identify buyer personas!

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Zoominfo

JULY 25, 2023

Develop Your Ideal Customer Profile An ICP is a buyer persona that combines firmographic and behavioral data, usually based on your best accounts, to create a description of the perfect lead. SEO can pull buyers who are actively researching your market niche into your brand sphere and start to influence their purchasing decisions.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Marketing Insider Group

JULY 10, 2023

The information is critical to building buyer personas that don’t suck. Buyer intent is a competitive sector, so you can probably customize a good deal by haggling with your sales rep. Shop around between companies like DealSignal, Cognism, and ZoomInfo to see who can score you a bargain. Image Source 2.

Budget Programs 238

Budget Programs Marketing Automation Services CMS Development Marketing Budget 238

Zoominfo

AUGUST 11, 2020

SEO and Keyword Research: Coupled with intent and behavioral data, you can begin to incorporate the specific keywords and phrases your ideal clients are searching for into published content. AI ICP does the homework for you, then scores companies based on how well they match your ICP. Once you’ve segmented your list of clients (i.e

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Zoominfo

JULY 5, 2018

July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. 5 Important SEO Lessons for Modern Marketers. As a result, modern marketers must understand the basic principles of SEO in order to survive and succeed in our hyper-competitive digital marketplace.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

FEBRUARY 20, 2018

In the past, SEO was somewhat of a mystery. But now, with artificial intelligence and machine learning, advanced SEO tools can quickly identify website issues and offer feedback to improve your search rankings. If you’re looking to gather more information about your prospects and customers, ZoomInfo can help. Contact us today.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Zoominfo

JUNE 20, 2018

Using industry terms—these tools provide you with the information you need to create buyer personas. 4. Search Engine Optimization (SEO). The purpose of SEO is to improve your site’s ranking in search engines like Google, thus increasing visibility and, subsequently, website traffic. Content Syndication.

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170

Zoominfo

MARCH 4, 2021

Create an ideal customer profile (ICP) and buyer personas – Your ICP is exactly the type of lead to become one of your clients, and your buyer personas describe the personalities of those potential customers.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Zoominfo

FEBRUARY 18, 2018

This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! 5 Key Differences Between B2B SEO and B2C SEO. Search engine optimization (SEO) is no exception to this rule. Understanding these differences can drastically change and elevate your SEO strategy.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Instead, they analyze customer data and construct comprehensive buyer personas made up of key traits and characteristics shared by their best customers. Make your buyer personas more human.

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

Zoominfo

JULY 25, 2019

In the past, SEO was somewhat of a mystery. But now, with artificial intelligence and machine learning, advanced SEO tools can quickly identify website problems and offer feedback to improve your search rankings. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 3. Contact us today.

Marketing AI 100

Marketing AI Marketing Websites Zoominfo Lead Ranking 100

SmartBug Media

APRIL 9, 2020

Although longer content can reinforce your expertise and give you more opportunities for linking and SEO , blog articles are meant to be educational, so don’t overwhelm yourself or the reader just to hit a certain word count; it’s more important that you help the reader understand or solve a problem. Pump the brakes!

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Zoominfo

JANUARY 31, 2019

To learn more about optimizing your company’s web presence, check out these helpful articles: How to Optimize a YouTube Channel for SEO Success Buyer Personas: The Missing Piece of Your SEO Strategy 5 SEO Lessons for the Modern Content Creator Public Relations and B2B SEO Best Practices.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Zoominfo

MARCH 4, 2021

Create an ideal customer profile (ICP ) and buyer personas – Your ICP is exactly the type of lead to become one of your clients, and your buyer personas describe the personalities of those potential customers.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 100

Zoominfo

FEBRUARY 19, 2019

A comprehensive content calendar takes all buyer personas, marketing channels, and stages of the sales funnel into consideration. A content calendar that only speaks to one buyer persona or channel at a time is incomplete. Analyze your buyer personas. Which subjects or topics? But, there’s no way around it.

Top of Funnel 189

Top of Funnel Buyer Personas B2B Zoominfo 189

Zoominfo

JUNE 24, 2020

A good place to start developing supplemental content strategies that support sound Search Engine Optimization (SEO) efforts and the buyer’s journey at-large, include: A company blog A robust resource center Thoughtful eBooks, infographics, and webinars. We're back with more feedback from real ZoomInfo customers!

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Zoominfo

SEPTEMBER 4, 2018

In order for a YouTube channel to drive real marketing success, today’s marketers must adopt a calculated approach– similar to the way many marketers approach SEO. We’ve already covered keyword research for SEO on our blog—so we won’t stay here for long since the process is very much the same. Let us explain. Let’s get into it.

Youtube 150

Youtube Advertising Channels Optimization SEO 150

Zoominfo

SEPTEMBER 17, 2018

Search Talk Live focuses primarily on SEO and SEM. SEO 101 is search engine optimization from the very beginning. This podcast will teach you SEO from square one. Unknown Secrets of Internet Marketing is internationally known as a popular SEO podcast. Listen here. 4. Search Talk Live. Listen here. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Zoominfo

JUNE 24, 2020

A good place to start developing supplemental content strategies that support sound Search Engine Optimization (SEO) efforts and the buyer’s journey at-large, include: A company blog A robust resource center Thoughtful eBooks, infographics, and webinars. We're back with more feedback from real ZoomInfo customers!

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147

Zoominfo

SEPTEMBER 10, 2018

Since the advent of the search engine, SEO tactics have been in a constant state of evolution. We explore what LSI is, what SEO experts think of LSI as a search tactic, and we talk about how this all plays into B2B SEO best practices. Latent Semantic Indexing and SEO. Now, what do LSI and LSI keywords have to do with SEO?

Keywords 133

Keywords Long Tail Marketing Zoominfo SEO 133

Zoominfo

AUGUST 2, 2018

If you’re new to the ZoomInfo blog—welcome! Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more. Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more. Continue reading.

B2B 100

B2B Buyer Personas Zoominfo B2B Sales 100

Rev

JANUARY 18, 2023

You’d start by defining your ideal customer profile and developing buyer personas, then create messaging and content that aligns with each stage of the customer journey. ZoomInfo : A tool for finding and connecting with targeted accounts through advanced search filters. We’ll discuss that soon. Another example is Litmus.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Zoominfo

OCTOBER 1, 2018

In addition to this quick optimization tip, also be sure to follow other SEO best practices. Learn more here: How to Optimize a YouTube Channel for SEO Success. Buyer Personas: The Missing Piece of Your SEO Strategy. 5 SEO Lessons for the Modern Content Creator. Public Relations and B2B SEO Best Practices.

Zoominfo 200

Zoominfo Content Lead Scoring Lead Ranking 200

Only B2B

MARCH 15, 2018

Search Engine Optimization (SEO). SEO and blogging go hand-in-hand. So, not only is SEO good for your blog, but your blog is also good for SEO. SEO is a complex, multifaceted process. If you’re not sure where to start, do some research on the following SEO tactics and best practices. Keep reading.

Paid Content 96

Paid Content Lead Scoring Lead Ranking Mobile Advertising 96

Zoominfo

NOVEMBER 8, 2018

Work with other members of your company to compile the necessary data to construct buyer personas— or semi-fictional profiles made up of real characteristics and traits used to represent different segments of your customer base. Because we’ve covered buyer personas extensively in the past, we won’t spend much time here.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Vidyard

JANUARY 6, 2022

Better SEO 2.3 Tailor Your Video and Your Message to the Buyer Persona 1. Video SEO Statistics 2.10 2: Video Chapters Improve Video SEO and Discoverability 4.3 #3: Zoominfo 2.5 Zoominfo Zoominfo is a contact intelligence software for list building. How to Get Started with Recruitment Videos 1.

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

Vidyard

JANUARY 6, 2022

Video SEO Statistics 2.10 How a Video Knowledge Base Boosts Your Video SEO 3. Optimize the Video and the Page for SEO 4.7 Video SEO 7.1 Better SEO 2.3 Tailor Your Video and Your Message to the Buyer Persona 1. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Length Statistics 2.3.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Do you have a buyer persona?

Ning 40

Ning Paid Content Facebook Sales Management 40

The ABM Agency

APRIL 30, 2023

Data Collection: Gather data on your target accounts from various sources like CRM systems or third-party platforms like ZoomInfo. Creating Customer Profiles for Effective Targeting To tailor your marketing efforts effectively, it’s crucial to develop detailed customer profiles or buyer personas.

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

Zoominfo

SEPTEMBER 11, 2018

Every month we feature the content ZoomInfo writers have contributed to outside publications—so if you’re up-to-date on the ZoomInfo blog posts, these additional posts should tide you over. This month’s edition features content related to SEO vanity metrics, gaining a customer’s trust, critical marketing metrics, and so much more.

Trade Show 140

Trade Show B2B Zoominfo Buyer Personas 140

Vidyard

SEPTEMBER 14, 2021

Better SEO 2.3 Tailor Your Video and Your Message to the Buyer Persona 1. Video SEO Statistics 2.10 2: Video Chapters Improve Video SEO and Discoverability 4.3 #3: Zoominfo 2.5 SEO for Startups 3.3 How to Use Video to Increase Candidate Diversity 7. How to Get Started with Recruitment Videos 1.

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

FEBRUARY 2, 2021

Video SEO Statistics 2.10 How a Video Knowledge Base Boosts Your Video SEO 3. Optimize the Video and the Page for SEO 4.7 Video SEO 7.1 Better SEO 2.3 Tailor Your Video and Your Message to the Buyer Persona 1. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Length Statistics 2.3.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 23, 2021

Better SEO 2.3 Tailor Your Video and Your Message to the Buyer Persona 1. Video SEO Statistics 2.10 2: Video Chapters Improve Video SEO and Discoverability 4.3 #3: Zoominfo 2.5 SEO for Startups 3.3 How to Use Video to Increase Candidate Diversity 7. How to Get Started with Recruitment Videos 1.

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Better SEO 2.3 Tailor Your Video and Your Message to the Buyer Persona 1. Video SEO Statistics 2.10 2: Video Chapters Improve Video SEO and Discoverability 4.3 #3: Zoominfo 2.5 SEO for Startups 3.3 How to Use Video to Increase Candidate Diversity 7. How to Get Started with Recruitment Videos 1.

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

Better SEO 2.3 Tailor Your Video and Your Message to the Buyer Persona 1. Video SEO Statistics 2.10 2: Video Chapters Improve Video SEO and Discoverability 4.3 #3: Zoominfo 2.5 SEO for Startups 3.3 How to Use Video to Increase Candidate Diversity 7. How to Get Started with Recruitment Videos 1.

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65