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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Social Media Marketing. Live Events & Trade Shows. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. 21 B2B Marketing Initiatives Enhanced by Search Engine Optimization. Related Posts.

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12 Simple Ways to Build Links Through Events

KoMarketing Associates

After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. Headed to a show? Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Hold an Interview. So go ahead.

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37 facts on the future of Social Selling vs. Cold Calling

Biznology

89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). 74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). 61% of US marketers use social media for lead generation (source: IBM). SOCIAL SELLING. COLD CALLING.

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The Critical Ingredients Of Effective Demand Generation

Marketing Insider Group

Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must be more than trade shows, logo colors and full-page ads. Marketing must drive sales for the business. Let the Prospect feel in control.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. We were surprised to see the significance in telemarketing and cold calling.