article thumbnail

3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

Here’s a quick refresher on the difference between the two: “The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results,” according to Backlinko. “On When customers and prospects look up, you’d better be there.

Trends 123
article thumbnail

9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. While they were new and trendy, Google+ Pages had several flaws.

Google 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Content Made Peloton the Fastest-Growing Company in New York

Contently

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. ” Social media is the marketing channel of choice for showcasing Peloton instructors. On YouTube , riders can find a collection of videos including workouts , healthy recipes , and motivational messages.

article thumbnail

14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Here’s how the spending with Google broke out: 48% spent their budget on Google Display Ads; 27%, Google+ pages; 22% spent part of their budget on remarketing; 20% used YouTube ads; 20%, Google Display Network; 13%, click to call; 12%, contextual targeting; and. 59% also use paid search / SEM. Content Marketer ).

SEM 100
article thumbnail

8 Questions to Evaluate if That New Social Network is Worth Your Company's Time

Hubspot

Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day. Trying to keep up with the latest social trends alone is overwhelming. Let's get to it.

article thumbnail

Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide

KoMarketing Associates

There are hundreds of networks that currently exist and it feels as if we’re always hearing about the next big one coming down the pipeline. At the end of the day, your business should be spending time on the networks that matter. Here are a few tips on identifying the best social network for your business: Look at analytics.

article thumbnail

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Search Engine Marketing Blog B2B B2B Facebook Pages social media'

Facebook 120