DealSignal

SEPTEMBER 27, 2021

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. Read on to learn everything you need to know about creating powerful sales and marketing alignment.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. From this challenge, sales enablement was born. What do you hope to accomplish through sales enablement?

Sales Cycle 229

Sales Cycle Practices Marketing Automation Services Buyer Personas 229

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. Because these processes are key to scaling growth, we are often asked about the best ways to approach process optimization.

Digital Transformation 272

Digital Transformation Work Management Terms and Conditions Marketing Management 272

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Aligned with intent and the buyer’s journey. For example, let’s say you offer a marketing automation solution.

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 191

Vision Edge Marketing

SEPTEMBER 19, 2023

With a customer-centric approach at the forefront, companies can position themselves as trusted partners, adapt to evolving customer demands, and solidify their market position in an increasingly competitive business landscape.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Lead Ranking 252

Lead Ranking Planning B2B Thought Leadership Lead Scoring 252

Act-On

SEPTEMBER 25, 2023

Marketing and sales teams are famously frenemies. Sales and marketing alignment is no small task, but it’s not a mystery. Real or imagined cultural clashes (“Marketers are mired in process and research.” Sales only cares about hitting targets, by any means necessary.”).

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. But in practice, there are bottlenecks and a serious lack of communication. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Change your mind yet?

Top of Funnel 301

Top of Funnel Zoominfo Paid Search Agency B2B Thought Leadership 301

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. This isn’t just throwing ads out there and hoping for the best. What Is Performance Marketing?

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Seismic

MARCH 12, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. Our internal teams collaborate to share best practices, and develop functionality that increases efficiency and productivity, while maintaining compliant and complex processes and workflows.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Vision Edge Marketing

OCTOBER 3, 2023

Like explorers surveying uncharted lands, businesses conduct market research to identify potential customers, lucrative customer segments, and prospective new territories. Similarly, companies must conduct thorough market research to gain insights into the competitive landscape, industry trends, and customer preferences.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Skate to where the puck is going, not to where it has been” may be a rather overused quote, but it’s very in true in marketing. We are in the era of digital-first marketing.

B2B Thought Leadership 232

B2B Thought Leadership Lead Ranking B2B Marketing Planning 232

Zoominfo

AUGUST 2, 2021

As a marketer, you know how to get your audience’s attention. How do you get visitors’ attention and start a productive sales conversation? Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. But what do you do with the clicks you generate?

Marketing Automation Services 246

Marketing Automation Services Sales Qualified Leads Marketing Websites Lead Scoring 246

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.

Account Based Marketing 201

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 201

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 290

Work Management Marketing Management Budget Programs Allocation 290

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. This can make alignment between the two difficult. And using it collaboratively can help alignment and improve go-to-market results from a campaign planning standpoint.

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

Launch Marketing

JANUARY 17, 2024

It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Webbiquity

APRIL 5, 2023

From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. This post provides practical guidance for choosing the right digital asset management software for your business needs. Affiliate sales support independent publishing.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

ANNUITAS

JANUARY 31, 2023

The tremendous moment to jump in and help so many companies fix their underperforming marketing and sales motions. The potential to collaborate around this opportunity and bring successful solutions and best practices to a broader marketplace in the process. We are at a unique moment.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

ClickDimensions

DECEMBER 12, 2023

In the realm of sales and marketing, lead qualification is the cornerstone of success. Lack of Alignment Between Sales and Marketing 4. Book a Demo: Unify Your Sales and Marketing Team with ClickDimensions PowerPack Top Five Lead Qualification Challenges 1. Defining Clear Qualification Criteria 3.

Lead Qualification 115

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 115

NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. How can intent data help sales teams identify high-potential prospects more effectively? These signals can help later on when your sales team approaches a potential buyer. The good news?

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Heinz Marketing

APRIL 28, 2024

By Payal Parikh , VP of Client Services at Heinz Marketing As with any MarTech tool, getting to know the tool and its benefits is one thing. Key steps to operationalizing Koala: Integration with Existing Workflows: Koala seamlessly integrates with existing CRM and marketing automation platforms.

Marketing Automation Services 59

Marketing Automation Services Account Based Marketing Training Intent Data 59

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Advertising Agencies 113

Advertising Agencies Brand Identity Branding Marketing & Strategy 113

SmartBug Media

APRIL 18, 2024

And when you’re ready to leverage HubSpot for your marketing, sales, and customer success needs, you work with SmartBug Media.® During any tech implementation, we often observe clients running into challenges ranging from underutilization to lack of alignment between sales, service, and marketing teams to inefficient processes.

Training 64

Training Hubspot CMS Development Work Management 64

Rev

FEBRUARY 15, 2023

Marketing, sales, finance and customer success operated in silos; each using their own databases with their own set of metrics, chasing their own goals and then wondering why their numbers didn’t align at the end of the quarter. Of course, building a revenue operations team is only the first step.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. But what exactly is marketing orchestration, and why is it so crucial?

Planning 97

Planning B2B Marketing Lead Ranking B2B 97

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SalesGrape

OCTOBER 16, 2023

Does account-based marketing work for long sales cycles? Understanding the Role of Account-Based Marketing in Long Sales Cycles Account-based marketing (ABM) has gained significant popularity in recent years as a highly effective strategy for targeting and engaging key accounts. This is where ABM comes into play.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91

Convince & Convert

FEBRUARY 21, 2024

Companies that best adapt to AI impacts will consider and respond to all of these considerations. Best Practice Training This is a great place to start if you have not already hosted company-wide training on ChatGPT best practices. Adapt for your use as needed. Do you have company guidelines for AI use?

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Sellers are taking marketing into their own hands. And they’re not using Marketing’s expensively produced content. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Salesforce Marketing Cloud

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. To keep your sales team motivated when things are tough, you need to reward them for their victories. That’s where sales commission comes into play. The pressure is on.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79