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Innovations in Search and Social [August 2023]

QuanticMind

For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on your campaign.

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Programmatic Advertising 101: Conversion Tracking

QuanticMind

It’s one you’re familiar with—you remember seeing a different ad for it on YouTube. Update your contextual segment with top-performing keywords from your search campaigns. Between silly duck videos and mesmerizing cook-along clips, you see one of your favorite creators promoting a skincare product. Sound familiar?

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

By understanding the ROI of each campaign, AI can reallocate your budget to maximize return on ad spend (ROAS) and achieve marking goals more efficiently. AI can predict the best times to send emails to maximize open rates , segment audiences more accurately, and test different subject lines or content styles to see what resonates most.

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Programmatic Advertising 101: Conversion Tracking

QuanticMind

It’s one you’re familiar with—you remember seeing a different ad for it on YouTube. Update your contextual segment with top-performing keywords from your search campaigns. Between silly duck videos and mesmerizing cook-along clips, you see one of your favorite creators promoting a skincare product. Sound familiar?

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100+ LinkedIn Statistics You Need to Know in 2024

SocialPilot

Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. LinkedIn Ads Insights Though LinkedIn’s organic reach is stellar, marketers still use ads for audience segmentation and precise targeting. Images, on average, result in a 98% higher comment rate than without on LinkedIn.

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How To Optimize Your Landing Page For Better PPC

Unbounce

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. Google, Facebook, Youtube, Bing, LinkedIn). Segmentation. Creating personalized experiences for different segments of your audience is no easy feat. Retargeting.