Remove CPA Remove ROAS Remove Segmentation Remove Youtube
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Programmatic Advertising 101: Conversion Tracking

QuanticMind

It’s one you’re familiar with—you remember seeing a different ad for it on YouTube. Update your contextual segment with top-performing keywords from your search campaigns. Between silly duck videos and mesmerizing cook-along clips, you see one of your favorite creators promoting a skincare product. Sound familiar?

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Programmatic Advertising 101: Conversion Tracking

QuanticMind

It’s one you’re familiar with—you remember seeing a different ad for it on YouTube. Update your contextual segment with top-performing keywords from your search campaigns. Between silly duck videos and mesmerizing cook-along clips, you see one of your favorite creators promoting a skincare product. Sound familiar?

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How To Optimize Your Landing Page For Better PPC

Unbounce

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. Google, Facebook, Youtube, Bing, LinkedIn). Segmentation. Creating personalized experiences for different segments of your audience is no easy feat. Retargeting.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

There are several other types of audiences you can target on the Display Network, YouTube and Gmail: Affinity audiences — Audience targeting to expand the reach of TV ad campaigns. Life events — Reach audiences in YouTube and Gmail based on important life events like graduating from college, getting married, and moving to a new home.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube. It has also been added to Display and YouTube. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS).

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

4) Video Ads YouTube is the best example of video ads , often shown as pre-roll (before the video starts), mid-roll (in the middle of or throughout the video) and post-roll (after the video is finished). The most significant benefit of hiring an ad expert is that they can reduce the CPA and improve the profitability of your campaigns.

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How to Create an AI Marketing Strategy

Single Grain

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups.