Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 103

Social Media Work Management Marketing Management Media 103

Webbiquity

MARCH 30, 2021

According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended. According to a Juniper Research report , the number of voice assistants in use worldwide surpassed the 4.2

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Martech

OCTOBER 12, 2023

On a very related note, Reuters reported today that OpenAI is set to unveil updates making “it cheaper and faster to build software applications based on its artificial intelligence models.” It can make product recommendations, drive solutions and provide human-like interactions. Look for them to move center stage soon.

Multivariate analysis 117

Multivariate analysis Forecasting API Paid Search Agency 117

Marketing Insider Group

AUGUST 17, 2020

You can place brand content and ads from your exhibitors and sponsors in strategic locations for the audience to see on your virtual platform or mobile event app. Event’s Homepage Logo or Banner Placement: Feature the sponsors’ logo or banner on the homepage or login page of your virtual event platform or mobile event app.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Marketing Insider Group

NOVEMBER 16, 2021

I attended the event shortly after joining the Wolters Kluwer Compliance Solutions Marketing Team, having just come off the annual Dresner Advisory Services 2021 Real Business Intelligence Conference weeks before, another extremely successful virtual on-line event. Invest in Competitive Intelligence. MarTech is all about the Platform.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Salesforce Marketing Cloud

APRIL 25, 2024

Find out how in the 6th edition of the State of Service report. Get the free report What is good customer service? And it takes supportive, smart technology — specifically an omnichannel CRM , plus connected data , artificial intelligence (AI) and automation. New revenue opportunities. Robust data platform.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Pre-built CRM solutions tailored for financial services 70% of executives cannot consistently offer personalized interactions. Get the report 2. Financial services CRMs are changing and so are the needs of customers.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Conversion optimization platform functionality typically includes: A/B and multivariate testing. Server-side experimentation.

Marketing AI 104

Marketing AI Optimization Conversion Enterprise Management 104

Marketing Insider Group

NOVEMBER 18, 2020

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Spend 10% of Revenue on Marketing. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Sprout Social

JANUARY 9, 2024

Get your business intelligence house in order. According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. When you take a more tailored approach, social media personalization is a way to drive customer trust, brand affinity and revenue.

Social Media 125

Social Media Personalization Media Work Management 125

Sprout Social

JUNE 26, 2023

They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. This data can include demographics, browsing history, purchase behavior, social media interactions and other information.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Martech

AUGUST 19, 2021

While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. The post Pandemic challenges intensify need for customer data platforms appeared first on MarTech. billion in 2020.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Management Gartner 120

Martech

FEBRUARY 23, 2022

Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Explore top sales engagement platforms in the first edition of this MarTech Intelligence Report. If so, a sales enablement platform could provide valuable guidance.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Organization 112

SalesIntel

DECEMBER 6, 2023

These tools can help sales teams to be more efficient and effective in their work, allowing them to close more deals and increase revenue. What Type of Software do Salespeople Use to Track All Aspects of Customer Interaction? There are various tools salespeople use to track all aspects of customer interaction.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Martech

SEPTEMBER 24, 2021

The ICP should consider relevant account characteristics including industry/vertical, size (both employee number and annual revenue), budget, geography and technology used. These include tools that provide B2B data enrichment , AI-based predictive analytics and recommendations, interaction management (i.e., Account targeting.

Account Based Marketing 127

Account Based Marketing Enterprise Management Work Management Paid Content 127

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. Happy and engaged consumers are more likely to spend time interacting with your brand and explore your offerings with an open mind.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Hubspot

SEPTEMBER 29, 2023

Through the platform, you can see performance patterns, leave feedback on your reps’ calls, and identify top performers by looking at performance data. You’ll also get a comprehensive view of customer interactions — you can even enter terms into the platform’s search function to see specific conversations. Source Chorus.ai

Enterprise Management 59

Enterprise Management Work Management Software Lead Scoring 59

Martech

JANUARY 11, 2024

To achieve this, make sure to: Optimize your ecommerce platform. Transactional data This includes crucial sales and revenue metrics, such as average order value (AOV), clearly showing your business’s financial performance. Boosted AOV and revenue. Meticulously streamline the purchasing process.

Purchase 93

Purchase Marketing AI Optimization Customer Satisfaction 93

Madison Logic

DECEMBER 19, 2023

“Our continued recognition as a Leader in the G2 Grid Reports is a testament to Madison Logic’s data-centric ABM activation approach that empowers revenue-driven marketing leaders to accelerate every stage of the customer journey and unlock new avenues for growth.” ” — Sander D.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Martech

SEPTEMBER 16, 2022

That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. About 71% of consumers expect businesses to deliver personalized interactions, according to recent McKinsey data. How important is personalization in content marketing?

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

OCTOBER 14, 2021

To ensure that customers and prospects have the ideal interactions with their brands at every touchpoint, marketers first need in-depth information about the journey buyers currently navigate on their way to making a purchase, as well as how they interact post-purchase. Artificial intelligence and machine learning.

Marketing Automation Services 113

Marketing Automation Services Enterprise Management Work Management Marketing Management 113

Martech

AUGUST 30, 2022

Marketers are especially focused on the latter stages of the journey, with an eye toward fostering relationships that yield recurring revenue. CJO tools are designed to include touchpoints like interactions with customer success representatives, who often deliver the experience supporting those long-term relationships. Get MarTech!

Touchpoints 107

Touchpoints Gartner Word of Mouth Loyalty 107

Martech

FEBRUARY 10, 2022

We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Acquia’s Customer Experience report found that 94% of marketers claim their organization had changed their digital customer experience strategy in the 18 months following the 2020 pandemic. “We

Digital Asset Management 113

Digital Asset Management Marketing Management Paid Search Agency Touchpoints 113

SmartBug Media

DECEMBER 15, 2021

The importance of delivering successful revenue operations (RevOps) initiatives for mid-size to enterprise-level companies relies on having a deep understanding of the tech ecosystem and building a robust martech stack that supports a well-aligned inbound strategy. RollWorks’ ABM Platform for Cross-Channel Campaigns and Account Progression.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 98

Salesforce Marketing Cloud

JANUARY 4, 2024

Other examples include when: A marketer promoting a software platform uses a series of emails to guide its new users through their platform’s key features, perhaps providing them with a free tutorial video. You can tailor content based on the recipient’s behavior, preferences, and interactions with previous emails.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Only B2B

OCTOBER 17, 2023

However, with the advent of Artificial Intelligence (AI), the landscape of lead qualification has witnessed a revolutionary transformation. Recent data indicates that over 80% of businesses that have implemented AI in their lead qualification processes have reported an increase in lead conversions.

Lead Qualification 62

Lead Qualification Marketing AI Sales Qualified Leads Lead Ranking 62

Seismic

JANUARY 9, 2024

In fact, according to The State of AI in Enablement Report , nearly 9 out of 10 respondents shared that their organizations plan to make further investments in enablement technology in 2024. Pro tip : Consolidate your revenue tech stack with one comprehensive platform rather than purchasing half a dozen different point solutions.

Marketing AI 52

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Training 52

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 69

Marketing AI B2B Marketing B2B Thought Leadership B2B 69

Martech

OCTOBER 5, 2022

This spurred demand for digital events platforms (DEP) that could hopefully deliver the value once created at in-person events. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. Is a digital events platform right for you? Get MarTech! In your inbox.

Enterprise Management 101

Enterprise Management Marketing Management Fulfillment Training 101

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time. Quick Links.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. This is where content intelligence comes into play. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences.

Analytics 52

Analytics Automation Personalization Optimization 52