KoMarketing Associates

AUGUST 27, 2019

Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

SEPTEMBER 11, 2015

Utilizing specific resources and tools when planning and implementing your campaigns can assist with facilitation and will also help you track results more effectively. Consider using one of the several social media scheduling tools out there that do the scheduling for you, like Edgar, Buffer, Hootsuite, or DrumUp.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

DECEMBER 10, 2015

You can still use Google Analytics and Search Console Tools to see overarching search trends: Bing Webmaster Tools offers similar data as well, and if you want a broader look, try the free search tool [link] (which I have no affiliation with). Look for other places where people are asking questions about your industry.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

KoMarketing Associates

DECEMBER 1, 2016

Second, consider using the Small SEO Tools Plagiarism Checker. This free resource scans content (up to 1,000 words per search) and notifies users of any complete sentences that already exist somewhere on the web. Screaming Frog is another resource that can be used to identify duplicate copy and tagging across web pages.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

JUNE 13, 2017

And, according to the Content Marketing Institute’s (CMI) “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report , they’re not alone when it comes to having an affinity for infographics in the B2B marketing space. Tools like Google Analytics , Google Search Console , and BuzzSumo are some of our favorites.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

KoMarketing Associates

DECEMBER 19, 2013

This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Who doesn’t love stats? Dennis Cohen (SEO Analyst). Great tips!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

MAY 27, 2014

To see what/when updates have occurred, check out the following resources: Google Algorithm Change History – Moz. Also be sure to follow the Matt Cutts Twitter feed, as he’ll often provide clues as to when an update is happening or about to happen: . The key to evaluating traffic is to look at your normal traffic trends.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

KoMarketing Associates

DECEMBER 30, 2013

Four Reasons Why Facebook Power Editor Is an Essential Tool. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Report Uncovers Trends About How B2B Marketers Use Social Media. Image courtesy of Holger Schulze’s 2013 B2B Content Marketing Trends Report. You’re Not eBay. Social Media Markup.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

MAY 31, 2012

By keeping tabs on what your competitors are doing, you can not only define your own social strategies, but you can stay updated on the latest trends and activity. Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Learn from their mistakes and successes. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. These resources helped to improve program performance, improve tactics, and drive professional growth. Jenna Bessemer.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

SEPTEMBER 22, 2015

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. However, staying on top of everything that’s going on in the world is next to impossible.

Trends 120

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership 120

KoMarketing Associates

FEBRUARY 26, 2019

Below are some of our favorite free content creation tools and resources to up your content game. Free Content Research Tools. This is a great tool if you know the topic you want to write about, but aren’t sure of the angle. Free Content Creation Tools.

Budget Programs 123

Budget Programs Tools Content B2B 123

KoMarketing Associates

MAY 3, 2022

When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. . Use an SEO tool like Ahrefs to track it. . If churn rates are high, look for ways content can offer more support and resources. A recent study found 74.6% Search for Keyword Gaps and Fill Them .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

AUGUST 20, 2019

Business to Business (B2B) companies have not escaped from the shift in marketing trends. In fact, I wrote a blog post that includes how to define your audience and some tools that can help you in the process. This trend is especially pertinent to marketers relying on organic search and content marketing to reach consumers.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

MAY 19, 2020

Given the trend in healthcare toward a consumer-driven market, successful health systems have the right technology in their arsenal and are using it to their advantage. . Don’t forget about webinars and podcasts, gated resources like eBooks and whitepapers, and even infographics. . Let us know on Twitter ! .

Paid Search Agency 156

Paid Search Agency Research Planning Content Marketing 156

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. Related Resources. Be sure to have reporting tools ( Google Analytics , BuzzSumo , Omniture , etc.)

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

SEPTEMBER 7, 2017

There are social selling tools on the market today that help professionals research and find prospects to create connections with. These tools can help make the research process a lot easier. That being said, not all B2B buyers are going to be active on LinkedIn (or Twitter). Find Out What Your Audience is Interested In.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. As in the previous trends, you can also repurpose live video. Live Video.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

AUGUST 16, 2016

However, using what I see every month putting together client content reports as well as information gathered from one of my favorite tools, Buzzsumo , I’ve outlined some shared elements of B2B blog posts that stand out among the competition. 10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy.

B2B 120

B2B Marketing Budget Webinar Metrics Case Study 120

KoMarketing Associates

MARCH 17, 2016

I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. While it feels like that was published yesterday, we all know today’s digital marketing trends change with the blink of an eye, whether it’s due to a new channel, updates to search algorithms, or any other factors.

Enterprise Management 60

Enterprise Management Work Management Marketing Budget Marketing Management 60

KoMarketing Associates

MAY 24, 2018

These assets can then be repurposed to create fresh content for other platforms – like a blog, resource section, social media sites and even other industry sites or publications. Examples include exceptional blog posts, educational resources like whitepapers, SlideShare presentations, landing pages, graphics, and more.

B2B Marketing 151

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 151

KoMarketing Associates

OCTOBER 16, 2018

The truth is, content marketing is an essential digital marketing tool that will only continue to become more critical as digital channels evolve and emerge. According to the B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report , about 50% of B2B organizations plan to increase their content budget in 2019.

Top of Funnel 120

Top of Funnel Paid Content Education Sales Management 120

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. As in the previous trends, you can also repurpose live video. Live Video.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

KoMarketing Associates

JANUARY 24, 2017

A helpful tool to help do this is BuzzSumo. Let’s take a look at Google recent trends – Rich Snippets, Answer Boxes, AMP results, local businesses, reviews, etc. Justina Logozzo says in this post, “…Marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

NOVEMBER 10, 2016

According to Content Marketing Institute and Marketing Profs, “B2B Content Marketing 2017: Benchmarks, Budgets and Trends” report , social media is tied for second (40 percent), in terms of tactics that B2B marketers believe to be critical to content marketing success in the new year. Social media spend will account for 20.9% In the U.S.

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

KoMarketing Associates

JULY 18, 2019

With so many different Google tools available to us, sometimes it can be confusing and difficult to figure out the best way to utilize each and how they can work together. He also introduced a new Moz tool, Local Market Analytics. Continue further research in areas like Pinterest, Twitter, Reddit, etc. STATrob #MozCon.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28