Remove difference-between-the-ccpa-gdpr
article thumbnail

DealSignal vs. Clearbit: Choosing the Right Data Solution

DealSignal

In this blog, we’re putting two big names head-to-head: DealSignal and Clearbit. This intricate system reduces the need for clients to perform their own data verification, saving valuable time and resources. In a Nutshell Looking for a Clearbit alternative? You’re in the right place.

article thumbnail

A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

To make this process easier, we will compare some recent examples from different states and offer insight into how they might affect business practices as well as future trends in user data protection. Europe GDPR. The CPA is similar to other privacy laws like GDPR, California’s law, and Virginia’s. Colorado CPA.

Act-On 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Evolution of CRM in the Era of Big Data

Heinz Marketing

In this blog, we dive into how big data is revolutionizing CRM strategies, offering businesses exceptional insights into customer behavior and preferences. Employing ETL (Extract, Transform, Load) processes can help in effectively merging and harmonizing data from different sources.

CRM 97
article thumbnail

The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

Your tools should work together to streamline workflows and save time and resources. Your tools should work together to streamline workflows and save time and resources. Note: Make sure your database is privacy compliant with regulations such as the GDPR and CCPA. Today, that chart contains nearly 10,000 logos.

article thumbnail

Your Guide to GA4 Setup and FAQ Answered by B2B Marketing Experts

Launch Marketing

What Is Google Analytics 4 (GA4) and How Does it Differ from Universal Analytics (UA)? There are a few different ways to export your UA data from your analytics property. Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. When Does Universal Analytics Convert to Google Analytics 4?

article thumbnail

Why we care about adtech: The complete guide

Martech

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. We’ll cover: What is adtech?

article thumbnail

How Machine Learning/AI in Advertising Works (And How Advertisers Benefit From It)

Matchcraft

According to a study, marketers’ use of AI rose between 2018 and 2020, jumping from 29% in 2018 to 84% in 2020. Machine learning is a type of artificial intelligence (AI) that allows systems to learn from data and improve their performance without being explicitly programmed.