Remove regression social
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Marketing Mix vs. Attribution Modeling: What’s the Difference?

LeadsRX

Companies that incorporate ad campaigns, social media, blogging, and webinars for their marketing efforts use attribution models. It does so by obtaining information from all of the factors that could affect the marketing channels’ success and carrying out a regression analysis. The Twitter ad receives full credit for the sale.

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Should you Solicit Social Shares? Data Says… (2 of 2)

ClearVoice

In comes social sharing… If an author thinks that they can get more eyes on their content, if they ask their readers to share it, then they might solicit a share request, right!? The social share solicitation that most annoyed our respondents was when marketers challenged their readers with a comment such as “I dare you not to share this!”

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Now Is The Time To Grow Your DTC Business

Rain: The Growth Agency

To acquire new online customers, invest in profitable paid media in the form of search, social, programmatic, digital video, linear television, audio and more. All of our models are based on linear and nonlinear regression. Here are some tips for doing that — assuming you already have an e-commerce engine in place.

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5 Personalized Prospecting Ideas You Can Use Today

Vidyard

No, this doesn’t mean we’re regressing. Engage with Prospects on Social, Regularly. Engaging with prospects through Twitter or LinkedIn 1-3 times before reaching out via email can be a great way to ease into this new relationship. Ship Something Through Snail Mail.

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Social Media Measurement – Would You Still Do It If There Was No ROI?

Marketing Insider Group

There has been plenty of debate about the ROI of social media. And just before my friend Eric Wittlake went on vacation this week, he stoked my creative juices once again with this thought-provoking post about social media measurement. To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media.

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Prospect Research for the Professional Services

Hinge Marketing

We’re not talking statistical analysis and multivariate regressions. Other social media (e.g., Facebook, Twitter). If you know your prospect’s Twitter handle, take a look at their page and see what they’ve been writing and sharing. Your firm’s competitive advantage or disadvantage. Top Prospect Research Tools. Firm Level.

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It is good to talk. 5 business tips for handling difficult social conversations via marketing

Data Cleaning/CRM Appending

Weave a story but don’t dilute a social cause. In today’s time, people like brands to have a voice on social issues or have a stand on topics that concern general awareness and uproar. Also, don’t be regressive and don’t preach or practice concepts that can place you amidst crossfire of netizens. You can’t go on in a BAU mode.