Biznology

OCTOBER 11, 2016

Well, earned media refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising — in other words, influencer marketing and micro-influencer marketing are both forms of advertising, neither of which are marketing, publicity, or public relations.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

MARCH 20, 2018

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. I may well be mistaken.” That’s cool.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

NOVEMBER 26, 2013

Slider Social Media Marketing denis mcdonough Facebook jay carney public relations social media soundcloud twitter YouTube' The thing that allows all of this to work is integration. Business Branding: 4 Ways To Set Your Social Media On Fire (3pointadvantage.wordpress.com).

Communities 80

Communities Work Management Marketing Management Social Media 80

Biznology

APRIL 8, 2014

How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

JUNE 3, 2014

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Biznology

JULY 12, 2016

And, with the advent of (too) easy-to-access and (too) easy-to-use influencer marketing tools offered by Ninja Outreach, Cision, GroupHigh , Little Bird, and Traackr , the potential for abuse is high; even more, blogger outreach started out under the auspices of public relations.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

JANUARY 26, 2011

Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Social media has also made a huge difference, because blogs, Facebook, Twitter, and YouTube keep stories alive day after day. (I Image via Wikipedia.

Public Relations 80

Public Relations PR Wikipedia Press 80

Biznology

MAY 12, 2015

YouTube should be de rigueur as it’s the most personal and immediate way of connecting with people face-to-face. And it’s also the best way pander to Google as YouTube is a Google property. Let people get to know you, get to know your staff, your products, and the people who buy and use them.

Google 80

Google Youtube Internet Marketing Ad brokers 80

Biznology

MARCH 20, 2012

Next week, I will answer all the questions you had during the Webinar as well as any questions I get on this blog, on YouTube, or on any of my other blogs. There’s a lot there–most of which I hope is useful to you.

Google 80

Google Business Video Marketing Webinar Metrics 80

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

MARCH 8, 2016

Because blogging is so hard and so thankless with such low caste and prestige, blogging has become a lot like America: there’s a 1% that makes loads of money from advertising, sponsorship, Google, YouTube , etc, and then there’s a shrinking middle class who won’t do anything unless it’s for money (and they email you a PDF price (..)

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

DECEMBER 9, 2016

Would a YouTube tutorial from a designer really help them connect with you? Find out where your customers hang out on the web when they’re looking for you. Do they “like” you on Facebook? Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ?

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

SEPTEMBER 4, 2015

million views on YouTube, Ford received 50,000 requests for information about the Fiesta, and they sold 10,000 cars in the first six days they were available. The videos that were created by those influencers as part of this Fiesta campaign generated 6.5

Social Media 80

Social Media Social Marketing Media Buzz 80

Biznology

JANUARY 29, 2013

Do some research and you’ll find out, to your astonishment, that a majority of those viral videos with over a million views were not “upload it to YouTube and they will come.” Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

JUNE 21, 2016

Once the influencer loses editorial control by virtue of receiving pay-per-post compensation, the campaign is no longer public relations or even marketing, it becomes advertising. As I said before, public relations isn’t all oaky Chardonnay parties, it’s earned media sales. That’s cool. It is like sales.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

MAY 9, 2017

We also recognize that most every message board registration, Twitter-handle, Facebook wall , every single channel on YouTube and profile on Instagram represents a beautiful child of God and not just a Klout score or a sticky metric or an Influencer Score or a follower/friend/subscriber count or even an engagement.

Advertising Agencies 178

Advertising Agencies Paid Search Agency Youtube Internet Marketing 178

Biznology

AUGUST 23, 2011

Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. This is the Internet, an efficient [.].

Long Tail Marketing 80

Long Tail Marketing Twitter PR Social Media 80

Biznology

MAY 8, 2012

They always say that the parents who put in all the boring, taken-for-granted time are the very best. That it’s not even about quality time, it’s about persistent time, time spent. I don’t want to compare parenting to social media community development and management but I guess I just did.

Social Media 80

Social Media Media Blogger Television marketing 80

Biznology

FEBRUARY 7, 2012

I volunteer as sous chef at a Washington, DC , homeless kitchen. They serve fresh, organic dinners to folks who really need a healthy meal. Miriam’s Kitchen treats everyone who dines there as respected and honored guests.

Social Media 80

Social Media Social Marketing Media Trust Marketing 80

Biznology

JUNE 29, 2011

by Chris Abraham. I try to read through my RSS feeds every day.

RSS 80

RSS Social Media Network Marketing Search Marketing 80

Biznology

MAY 27, 2014

The content tends to be camouflaged in native garb, looking and feeling like the surrounding editorial content in both tone and voice, whether it’s an article on the Atlantic, a Vlog on YouTube , a snappy on Instagram, or a pithy 140 characters dose on Twitter. Public relations. Who is it published by? Sponsored content/.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Biznology

MAY 16, 2017

When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

FEBRUARY 10, 2017

Please follow Kerry on Twitter and check out the Citizens social media channels too: Facebook , Twitter , Instagram , and YouTube. Thank you, Kerry, for sharing your experience as a leader in social media strategy! Like this post? Sign up for our emails here.

Social Media 80

Social Media Paid Search Agency Advertising Agencies Media 80

Biznology

DECEMBER 6, 2011

I always tell everybody that only 1% of all bloggers have media, communications, or public relations experience. Even if our blogger knows how to find the embed code himself, we really don’t want him to leave the site to go hunt it down over at YouTube, as I explained earlier. Even fewer of them are HTML gurus.

Social Media 80

Social Media Media Blogger Banners 80

Biznology

FEBRUARY 12, 2013

All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. However, after all that work, so what? “Why not?

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

JUNE 14, 2016

While influencer marketing is PR, you need to treat it like sales.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

OCTOBER 25, 2016

I have been pitching bloggers, online influencers, micro-influencers, reporters, and journalists for exactly ten years today (let’s say that true). Over that time, Dan Krueger , Team Gerris , and I, Chris Abraham , have developed our very own formula for earning online media mentions.

Long Tail Marketing 80

Long Tail Marketing Blogger Work Management CAN-SPAM 80

Biznology

AUGUST 30, 2011

Image via CrunchBase. Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential, the most popular, and the most celebrated. Happens in DC all the time.

Twitter 80

Twitter Demand Peer-to-peer Long Tail Marketing 80

Biznology

NOVEMBER 25, 2014

People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. More people I know in 2014 identify with being a follower of one or more blogs, podcasts, Twitter profiles, or YouTube channels than they do with creating content themselves. And that’s good for you.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80

Biznology

MAY 17, 2016

Listen to anyone’s early podcasts or watch anyone’s first vlog on their YouTube Channel and you’ll see how crap, raw, confused, unformed, immature, unprofessional and scattered their first attempts were. That’s the first reason. The second reason has more to do with the evolution resulting from experience.

Best Practices 149

Best Practices Content Youtube Verticals 149