Biznology

MAY 6, 2015

the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Southwest Airlines took to social media touting how they are now the only U.S. Before the Internet and Web 2.0,

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Social Media Media Web 2.0 Marketing Management 80

Biznology

JANUARY 17, 2017

How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. It was in the graduate school office at Tufts that I started working in social media.

Social Media 80

Social Media Media Curation Education 80

Biznology

MARCH 28, 2017

Wired published Social Media Influencers Finally Come to … Medicine yesterday about Boston-based company Wego Health and their web-based platform that introduces pharmaceutical firms, medical device manufacturers, hospitals, and insurers to relevant social media influencers. Come reach out to me and my team at Gerr.is

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Biznology

APRIL 20, 2011

I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.

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Social Media ROI Media Wikipedia 80

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers.

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Social Media Social Marketing Media Buzz 80

Biznology

NOVEMBER 4, 2016

It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Organize one-of-a-kind contests. Talk about current events.

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Biznology

SEPTEMBER 12, 2011

My topic was how companies can use social media, not just for marketing, but across their entire organization. And, just like with social media marketing, the right place to start your social media usage for other purposes in the organization is with listening.

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Social Media Organization Media Public Relations 80

Biznology

JUNE 5, 2012

You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that. I know you.

Social Media 80

Social Media Social Marketing Media Marketing Management 80

Biznology

FEBRUARY 20, 2018

I find it almost impossible to not send someone a link to one of my previous posts about social media, influencer marketing, search engine optimization (SEO), reputation management (ORM), or content marketing every time something germane to those things comes up. I’ll find and revive them. Biznology is My Modern Journal.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

JUNE 12, 2018

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. We create and develop social media accounts, as well as content for these accounts to be released strategically over time to the accounts. Like this post?

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

JANUARY 24, 2012

In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms of social media isolationism: Invitational and exclusionary.

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Social Media Media Contingency Planning Barriers 80

Biznology

DECEMBER 30, 2015

I hear these objections all the time when speaking to top executives about social media. In short, a social media profile that reflects who you are rather than simply what you do creates a trust foundation that pays off in many ways. It’s a lot of noise, and no one cares about what I’m reading.”. “I Sound familiar?

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Social Media Media Thought Leadership Advertising Mediums 80

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

FEBRUARY 20, 2019

Has the public relations specialist, that professional who focuses on one particular area of PR, marketing or communications, been replaced by the “holistic communicator”? In our latest installment of our Wednesday Wisdom series featuring insights from Consultants Collective , we are pleased to share an article by John G.

Public Relations 146

Public Relations PR Work Management Budget Programs 146

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? Every once in a while magic happens.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

JUNE 28, 2019

A successful program results in a huge boost in all your social media marketing KPIs, including engagement, clicks, website traffic, and leads. People trust other people more than they trust brands, which is why people are more likely to take a job opening seriously when their friend posts it on social media.

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Resources Social Media Thought Leadership Public Relations 149

Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. Blending Content with Social Media Marketing. Content and social media marketing have a very symbiotic relationship.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

OCTOBER 8, 2013

A venerable tradition in public relations is the grass-roots campaign. Inauthenticity – Social Media’s Dirty Little Secret (senseimarketing.com). 4 Social Media Mistakes That Can Blindside Your Brand (business2community.com). Photo credit: calmenda. Maybe even circulate a petition.

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Social Media Astroturfing Practices Media 80

Biznology

MAY 8, 2012

I don’t want to compare parenting to social media community development and management but I guess I just did. Too many social media marketers don’t communicate with their readership in the sort of flawed, open, and honest voice that is more common in radio and on television.

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Social Media Media Blogger Television marketing 80

Biznology

MARCH 6, 2012

There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. Nothing seems like the right approach. No worries.

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Social Media Media Lock-In Work Management 80

Biznology

SEPTEMBER 24, 2010

I realize that the terms "social media" and "slowing down" are never to be used in the same post (let alone a headline!) according to the Secret Brotherhood of the Social Media Industry Public Relations and Hype Machine (the SBSMIPRHM for short ;-) ) but I did it. Image by fredcavazza via Flickr.

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Social Media SMB Media Customer Satisfaction 80

Biznology

DECEMBER 11, 2012

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. Related articles.

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Social Media Social Marketing Media Work Management 80

Biznology

DECEMBER 13, 2011

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” Real fleash-and-blood folks who hunger to connect and relate. Real fleash-and-blood folks who hunger to connect and relate. Image via CrunchBase.

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Social Media Demand Media Blogger 80

Biznology

JANUARY 31, 2012

While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. Image via Wikipedia. Science is about testing.

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Social Media Media Wikipedia PR 80

Biznology

JANUARY 17, 2012

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. ” Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

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Social Media Social Marketing Media Long Tail Marketing 80

Biznology

MAY 24, 2011

Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online. Luckily, we record it for you, so if you missed it, check out today's recorded Webinar, " Listening to Your Customers in Social Media.". Image via Wikipedia.

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Social Media Media Wikipedia Webinar Metrics 80

Biznology

FEBRUARY 7, 2012

I have learned a lot about how to be a much better social media marketer as a direct result of working both in the kitchen as a sous chef and also as dining room captain. They serve fresh, organic dinners to folks who really need a healthy meal. Miriam’s Kitchen treats everyone who dines there as respected and honored guests.

Social Media 80

Social Media Social Marketing Media Trust Marketing 80

Biznology

MARCH 20, 2018

. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.” ” Blogger outreach is more PR than social media. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. An Earned Media Micro-Influencer Marketing Primer.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MARCH 14, 2017

Private and encrypted chat programs might be fueling intelligence but open source intelligence — the kind that fuels PR and crisis shops — damands public and persistent social media sharing. Instagram can surely be open and public, but there are a lot more protected Instagram profiles than there are Twitter profiles.

PR 163

PR Twitter Public Relations Youtube 163

Biznology

JULY 10, 2013

Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? He also tells how to find the right online influencers, bloggers, and the social media savvy. Maximize coverage in blog posts and social media shares.

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Blogger Outreach PR Public Relations 80

Biznology

APRIL 17, 2013

Yesterday’s Biznology® Webinar by Paul Gillin was about how to prepare for and prevent social media attacks on your brand. In this free 30-minute Biznology® Webinar, Paul Gillin explains: How customer attackers use social media to build momentum for their cause. Photo credit: Automotivespace.

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Public Relations Brand Identity Branding Viral Marketing 80

Biznology

JANUARY 24, 2017

After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. Steve is a Forbes top 50 social media influencer.

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Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

SEPTEMBER 3, 2014

Social media and other digital methods take away all the old brand image tools–if your employees to walk the talk, it is painfully obvious. Internet Marketing Monthly Newsletter Social Media Marketing public relations social media' Don’t pretend to be more than you really are.

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Public Relations Social Media Paid Search Agency Internet Marketing 80

Biznology

JANUARY 5, 2016

76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Joe recognized early the power of social media to change extend and transform our relationships to one another and the institutions in our society. 76BrandFilms, a video studio.

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Work Management Marketing Management Skype Public Relations 80

Biznology

JUNE 2, 2021

Examples of change can be seen in the work of industry professionals such as production accountants, animation technicians, casting professionals, cinematographers, directors of film, television and media products, data analysts, documentary producers, writers, editors, human resource specialists, instructional designers, interactive media specialists, (..)

Marketing AI 104

Marketing AI Work Management Television marketing Media 104