Customer Experience Matrix

AUGUST 14, 2014

That’s why scanning the Internet to find new prospects is such an exciting opportunity. Whether the vendor sells prospect lists or only enhance names provided by the client. Vendors I’ve Reviewed • Mintigo both returns new prospects and applies scores to prospect lists provided by the client. I reviewed them in June 2014.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

JANUARY 20, 2016

But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. Nor is it necessarily important, since activities on some Web sites are less significant than others. That's possible but I haven’t done the research to confirm it.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. I recently wrote about Lattice Engines , which has assembled these pieces to create prospect lists. Mintigo has also been mining Web and social data to build prospect lists, starting in 2011.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

NOVEMBER 5, 2009

I won’t try to recap four hours of insights from Adam Needles from Silverpop, Carlos Hidalgo of Annuitas Group and Joe Moloney of Conselltants (no Web site, it seems), as well as Yours Truly. Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 21, 2014

In that time, they’ve continued to build applications that exploit their core technology for identifying Web site visitors by company based on their IP address. The most recent expansion went beyond a company’s own Web site to the much larger world of online advertising. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JULY 21, 2009

Summary: Jesubi is designed to make sales prospecting as efficient as possible. You may not want to replace your CRM system with Jesubi, but dedicated prospecting teams should take a close look. Indeed, what impressed me about Jesubi was its very tight focus on prospecting productivity.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 25, 2009

This gave salespeople a desktop “Tracker” that instantly alerted them when prospects responded to their emails, and showed which pages the prospects visited on their company Web site. This allows it to track all site visits, not only those routed to the proxy server by a Genius-generated link.) So much for the theory.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. three Web site visits in two days).

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

APRIL 5, 2011

Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation. You can judge for yourself by viewing several how to videos on the company's Web site.) The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Customer Experience Matrix

JULY 17, 2009

Rather, it matches the functions of a traditional campaign manager: accept inputs from external sources (CRM, Web sites, surveys, transactions), create lists from those sources, and send the lists to external systems for delivery. Now is a good time to remedy that. Of course, the labels matter less than what the system does.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

JULY 20, 2009

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Smashmouth Marketing

JUNE 17, 2010

They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. You're able to see your active leads, broken down by active companies, active prospects, and qualified leads. How does it determine whether or not one of my prospects is showing "genuine interest? When I visit your site, do you know if I'm a lead?

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

Hubspot

OCTOBER 1, 2021

Review Sites for CRMs. G2 Crowd is one of the best review sites for SaaS tools with 844,500+ validated user reviews to help you make smarter decisions about software and services. It’s also one of the most user-friendly sites to browse and rank SaaS tools for unbiased results. The Top-Ranked CRMs According to Review Sites.

Communities 53

Communities CRM Lead Ranking Marketing Management 53

ViewPoint

OCTOBER 24, 2011

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. And significant savings around personnel, infrastructure and time occur because there is no need for on-site applications, hardware and databases.

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

ViewPoint

FEBRUARY 23, 2018

Quality conversations and personal engagement with prospects. By contrast, we don’t try to attract someone (who may or may not be qualified) to a site using IP-based marketing, for example. All the time we’re having unscripted conversation with our clients’ prospects. Since 1997, we’ve had 3.6 We engage our market.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Customer Experience Matrix

MAY 18, 2007

That is, it can generate outbound emails, build customized landing pages for email response, track behavior of Web site visitors, and execute multi-step lead nurturing campaigns with logical branching depending on prospect behavior. It can also track the sources of Web site visitors and manage pay per click Web advertising campaigns.

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120

Vidyard

JANUARY 17, 2017

Here are 11 of the best free sales tools we’ve discovered to help you find more leads, collaborate with your team, and spend less time prospecting so you can spend more time selling: Rapportive Used for: Gathering data on prospects right inside your email. Not a Salesforce user? Export the data as a CSV instead!

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Customer Experience Matrix

SEPTEMBER 1, 2009

This process has five functions: send emails to prospects; capture responses on landing pages; score leads; send qualified leads to sales; and nurture non-qualified leads with multi-step campaigns. Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! A traditional banner ad gets a CTR of.01%.,

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Vidyard

JULY 21, 2014

They can also gain valuable insights into which videos are driving the highest engagement with prospects, and which ones are influencing the greatest number of opportunities and closed revenue. ” Salesforce, Salesforce1, Desk.com, and any other trademarks used here are the exclusive property of salesforce.com, inc.

Marketing Automation Services 50

Marketing Automation Services Paid Search Agency Lead Scoring Lead Ranking 50

Vidyard

JULY 21, 2014

They can also gain valuable insights into which videos are driving the highest engagement with prospects, and which ones are influencing the greatest number of opportunities and closed revenue. ” Salesforce, Salesforce1, Desk.com, and any other trademarks used here are the exclusive property of salesforce.com, inc.

Marketing Automation Services 50

Marketing Automation Services Paid Search Agency Lead Scoring Lead Ranking 50

Lead Liaison

OCTOBER 10, 2017

If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. Heck, we can even trigger automations based on a prospect being upgraded from a Lead to a Contact.

Contact Marketing 50

Contact Marketing Marketing Prospects Lead Liaison Marketing Automation Services 50

Biznology

APRIL 2, 2015

When a sales rep is in front of a customer, marketing data needs to be easily available on site, and the rep needs an easy way to funnel fresh customer information back to the marketing database. The revenge of the nerds. We are able to collect a lot of data, but we are still in the early stages of turning it into business value.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Customer Experience Matrix

JULY 8, 2009

Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer log-ins rather than marketing prospects. Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

JUNE 2, 2009

add social media data to prospect profiles. The company’s main product, Profiler, extracts names, titles, email addresses and telephone numbers from a specified Web site. It can also search other Web sites for email addresses containing the targeted domain. InsideView is gaining the most attention for this at the moment.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

APRIL 1, 2009

Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop. That’s somewhat entertaining and can be useful to salespeople who might notice and reach out to current clients or prospects. I'd say that's significant.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Vidyard

SEPTEMBER 30, 2014

.” Vidyard Studio makes it easy for sales teams to create custom videos from existing presentations, share them securely with prospects and customers, and track how much of the videos they actually engage with.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

Vidyard Studio makes it easy for sales teams to create custom videos from existing presentations, share them securely with prospects and customers, and track how much of the videos they actually engage with.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

.” Vidyard Studio makes it easy for sales teams to create custom videos from existing presentations, share them securely with prospects and customers, and track how much of the videos they actually engage with.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

NuSpark Consulting

JULY 17, 2010

Standard email programs are limited in identifying hot prospects. By reviewing the activity of your leads via Marketing Automation dashboards, you’ll know if your quality leads viewed webinars, downloaded which white papers, viewed which pages on your site, and responded to which offers. Prospect visits our blog page: 5 points.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Customer Experience Matrix

JULY 28, 2010

Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. Manticore Technology today released the latest version of its marketing automation system.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Software Advice does show the number of prospective buyers by industry: not surprisingly, tech is still the most common industry among new buyers.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Vidyard

JANUARY 17, 2017

Here are 11 of the best free sales tools we’ve discovered to help you find more leads, collaborate with your team, and spend less time prospecting so you can spend more time selling: Rapportive. Used for: Gathering data on prospects right inside your email. Used for: Building lead lists from social profiles and finding contact info.

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

InsightSquared

MARCH 15, 2019

All of this means more time back in a rep’s day, improved insights on clients and prospects, and in turn, a quicker sales cycles. Stefanie Tial is the Director of Commercial Operations at The Rainmaker Group and the creator of Next Level Sales Ops , a site dedicated to hungry sales ops pros looking to level up in their careers.

CRM 239

CRM Work Management Sales Cycle Cross-Selling 239

Smashmouth Marketing

JUNE 25, 2009

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100