Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. But does chasing trends and one-off moments really make sense these days? What is viral marketing, anyway?

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Even if your brand decides TikTok isn’t a good fit, there’s a lot to learn from the trends that have emerged. Take advantage of low-lift, quick-cut tutorials.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

ClearVoice

MARCH 16, 2022

Consider this your warning that if you had marketing goals to accomplish, products to launch, or proposals to deliver this quarter, now is the time to get moving. If you are looking for inspiration, consider some of this month’s top marketing trends. digitalmarketing Click To Tweet.

Trends 98

Trends Campaigns Banner Ads Copyright 98

Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). When possible, align your social impact storytelling with a product. It’s not a nice-to-have anymore; it’s a necessity. Bond with them.

Storytelling 211

Storytelling Trends Ethics Content 211

Marketing Insider Group

DECEMBER 8, 2021

This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

Enterprise Management 315

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 315

Hubspot

JANUARY 5, 2021

It also found that 84% of people were convinced to buy a product or service based on the brand’s video. And what are some trends to look for in 2021? I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.".

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Contently

JANUARY 20, 2023

Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product. One example of a tried and true UGC campaign that effectively built trust is the #LikeAGirl campaign by Always , a brand of feminine hygiene products.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Content Standard

OCTOBER 16, 2018

They’re time-consuming and require a higher caliber of production resources along with involvement from producers, directors, and editors. Metrics for YouTube Videos. Getting results on YouTube comes down to growing a healthy and robust content hub where each video contributes to your brand’s overall user experience.

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Sprout Social

SEPTEMBER 9, 2022

According to a recently trending TikTok song, it’s a “big lump with knobs”. On August 4th, a YouTube account called Recess Therapy posted a video. His songified news stories and viral videos were the soundtrack to the 2010s. Schmoyoho is behind another viral moment of pure joy, the Double Rainbow song.

Viral Marketing 96

Viral Marketing Social Media Trends Youtube 96

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” public broadcast models. public broadcast models.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Martech Advisor

SEPTEMBER 26, 2019

Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions. Let’s look at some fascinating video marketing trends and stats. Video Marketing Trends That Will Reshape Your Marketing Strategy. Our family is growing.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Magisto

JANUARY 13, 2020

With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. The ease of use that stories provide is making them for sure a major marketing trend for 2020 and even the years to come. Instagram Stories.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Some social media apps enable brands to display product catalogs and complete purchases within or outside the app. Product Guides: Bring eCommerce products into the spotlight.

Social Media 100

Social Media Features Media Curation 100

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. And increasingly, mobile devices are being considered in terms of how viral content can be distributed. Marketers are also keying in on templates for viral success with video.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The take-home message? Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Using hashtags on different social networks. What is hashtagging?

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements. Build an audience Going viral on TikTok was an impressive milestone for Figo. Listicles are also high-performing videos.”

Social Media 110

Social Media Media Business Viral Marketing 110

Scoop.it

JANUARY 7, 2021

For instance, Death Wish Coffee uses its Instagram for posting memes and engaging with their audience, while their YouTube channel is mostly focused on marketing videos and podcasts. Reportedly, nearly 40% of Twitter users have purchased a product because of a recommendation from their favorite influencer. Make Use of Viral Trends.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Heinz Marketing

OCTOBER 22, 2021

Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. We often turn to Reddit to learn the challenges facing our client’s target industries, but you can use it to stay up to date on Marketing trends, as well.

Planning 120

Planning Work Management Marketing Management Marketing Automation Services 120

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Merchant & Brands: Businesses looking to promote their products and services.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Stay on top of trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Make data-driven decisions.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. Developing a loyal customer base.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Spiralytics

JUNE 11, 2023

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. AI dubbing is becoming an emerging trend to allow content creators and production companies to dub their content for various international markets without hiring foreign voiceover artists.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. If your business targets this age group heavily with their products or services, TikTok is probably going to be a great platform for you to use in order to reach your audience.

Stats 141

Stats Planning Paid Search Agency User-Generated Content 141

Oktopost

SEPTEMBER 13, 2022

Generate sales: According to GlobalWebIndex , 54% of social media users use social media to research services and products, making it an excellent platform for generating leads that can be converted into sales. Stay up-to-date on industry trends: Social media is a great way to stay abreast of the latest industry news and trends.

Social Media 84

Social Media Work Management Marketing Management Service 84

Sprout Social

AUGUST 3, 2023

theoreoofficial Had to jump on this spooky trend… how’d we do? ?? For example, this YouTube video from Google uses storytelling to subtly highlight its features while also comparing them with a competitor in the friendliest manner. With audiences craving authenticity and more human interaction, polished content was no longer enough.

Social Media 90

Social Media Media Content Storytelling 90

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. This upward trend shows no sign of slowing, with 82% of internet traffic expected to be composed of video content by the end of 2021. . Video Marketing Tips & Trends for 2021. What happened?

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

QuanticMind

JUNE 21, 2023

As such, it’s easy to dismiss the platform as a passing trend that’s used exclusively by Gen Z. of the United States’ total TikTok users, US adults overall spend almost an hour on the platform each day—more than YouTube, Twitter, Snapchat, Facebook, or Instagram! But by the numbers , TikTok may surprise you. Need some #inspo?

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. Find influencers who have mentioned [specific brand or product] in their posts within the last year. Assess the content consistency of influencers with their stated niche or expertise, ensuring authenticity.

Sales Management 89

Sales Management ROI Planning Work Management 89

ClearVoice

MARCH 14, 2024

Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. GoPro and Red Bull , meanwhile, forged a deal in 2016 that made GoPro the exclusive action camera for Red Bull’s events and productions. Doing so also broadens your understanding of the latest trends in your industry.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Hubspot

JUNE 11, 2020

Before you decide to implement live video planning and production into your strategy, you'll need to learn more about this content's consumers, how often they watch this content, and which platforms they primarily use to stream it. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). Data Source.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Stevens & Tate

FEBRUARY 1, 2019

As you begin launching any new marketing campaigns at the beginning of the year, it’s a good idea to check out some of the latest marketing trends. The following are a few of the marketing trends that we recommend looking into this February: Noteworthy Marketing News. Gillette Takes a Social Stance And Goes Viral.

Trends 40

Trends Planning Mobile Advertising Paid Search Agency 40