Walker Sands

JANUARY 21, 2020

A Request for Proposal (RFP) is often the first stage of the PR agency selection process and attempts to answer those questions in a simple and unified way, creating a level playing field for everyone involved. Limit searching before the RFP. RFPs narrow down an agency search to only the best candidates. Be transparent.

RFP 40

RFP PR Paid Search Agency Advertising Agencies 40

Zoominfo

MAY 7, 2021

Between an 11-month sales cycle, a $0 deal, and a request for proposal (RFP) with 67 people on one call, Lyon’s greatest challenge — despite hurdle after hurdle — was keeping the faith. Challenge #4: The 67-Person RFP (October 2020). We had one call where the RFP audience was a total of 67 people.”.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Customer Experience Matrix

SEPTEMBER 16, 2010

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. Death, taxes and RFPs. In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs. If it's used widely, buyers and vendors both benefit.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Martech

JULY 26, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. When written properly, an RFP will facilitate the sales process and ensure that everyone involved on both sides comes to a shared understanding of the purpose, requirements, scope and structure of the intended purchase. This is an individual preference.

Enterprise Management 97

Enterprise Management Marketing Management Vendors RFP 97

Biznology

SEPTEMBER 6, 2017

Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. The purpose in either case is to demonstrate third-party endorsement of the product in use. Different kinds of tactical video. Like this post?

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Vidyard

JULY 29, 2014

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. They also have a helpful Slideshare. 3 Questions You Gotta ask!

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Hubspot

AUGUST 21, 2020

Instead of overwhelming customers with every bit of information about your product and its features, outcome selling helps you deliver the exact details your customers want to hear — and as a result, they’ll be more eager and ready to buy. What is outcome selling? What is outcome selling? Connect the dots.

Product 91

Product RFP Customer Satisfaction Work Management 91

Lead Forensics

APRIL 2, 2024

Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Demonstrate how your product solves a critical problem that will free up resources in other areas. “I can get a cheaper version of your product elsewhere.” Objections: Price & Budget 1.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Download the template 6.

Social Media 53

Social Media Template Work Management Marketing Management 53

Square 2 Marketing

OCTOBER 20, 2020

You Think An RFP Is Going To Make It Easier, But It’s The Wrong Way To Find An Agency Partner. We rarely respond to request for proposals (RFPs) from prospective clients. But lately I’ve been thinking a lot about the process, and if you think running an RFP is going to help you find the agency of your dreams, think again.

Demand Generation Agencies 97

Demand Generation Agencies Advertising Agencies Paid Search Agency RFP 97

Content Standard

APRIL 16, 2024

Are they comparing products or ready to make a purchase? You can either open assignments directly to a selected creator or issue a Request for Proposals (RFP) to multiple freelance creators simultaneously to have them bid on and submit proposals for your assignments. Are they in the early stages, seeking basic information?

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Don’t hesitate to ask for a demonstration of the specific capabilities that you have identified in your RFI/RFP. Import and segment data.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Automation 120

Martech

NOVEMBER 1, 2021

That’s why a consortium of tech companies, including Google, Salesforce, Slack and Okta, the secure identity platform, have worked together to develop a Minimum Viable Secure Product standard, setting out a vendor-neutral baseline of product security.

Google 114

Google RFP Ad Frequency Vendors 114

Zoominfo

MAY 7, 2021

Between an 11-month sales cycle, a $0 deal, and a request for proposal (RFP) with 67 people on one call, Lyon’s greatest challenge — despite hurdle after hurdle — was keeping the faith. We had one call where the RFP audience was a total of 67 people.” Read on to find out how he did just that.

RFP 100

RFP Zoominfo Work Management Data Hygiene 100

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. Become rich in both product and cash. Success is expensive. Get ready for it!

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Customer Experience Matrix

OCTOBER 7, 2018

(This comes from vendors who are now receiving many poorly written CDP RFPs.) These questions are intertwined: use cases determine the capabilities users need; requirements are the heart of an RFP, and finding which vendors have which capabilities is the goal of vendor selection. Since it exists, you can leave it out of the RFP.

RFP 266

RFP Generation Vendors Ad Building 266

Lead Forensics

APRIL 2, 2024

Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Demonstrate how your product solves a critical problem that will free up resources in other areas. “I can get a cheaper version of your product elsewhere.” Objections: Price & Budget 1.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. Your company can’t do everything internally, and when your business needs to purchase a product or service from elsewhere, you might need to shop around. Possible Roadblocks.

Sample 97

Sample RFP Work Management Template 97

Martech

DECEMBER 28, 2023

The Gartner Hype Cycle You need someone to evaluate the AI tools in the marketplace, do an RFP or product evaluation, onboard the tools, train the marketing team on how to use AI, and manage the vendor. Dig deeper: What does the future hold for genAI?

Marketing AI 118

Marketing AI Allocation CMO RFP 118

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ. An RFQ, or request for quotation, is slightly different than an RFP since it’s just the quote itself.

Work Management 93

Work Management RFP Marketing Management Marketing Proposals 93

Hannon Hill

JUNE 23, 2022

Authoring an RFP is a big undertaking, but it also means you're one step closer to a new product or service. Here are our tips for crafting RFPs that get great responses from high-quality bidders.

RFP 52

RFP Tips Best Practices High Quality Lead 52

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. How does the company handle requests for product modifications?

Enterprise Management 114

Enterprise Management Work Management Marketing Management Email Marketing 114

Hubspot

APRIL 13, 2021

For example, if a business needed a new server solution, they'd send out an RFI, and companies that offered servers would respond to share more information about their products and services to educate the procurement team. RFI vs RFP. Both RFIs and RFPs are tools used when procuring new tools, services or vendors.

RFI 80

RFI RFP Marketing Proposals Vendors 80

Marketing Insider Group

DECEMBER 10, 2020

To take care of this, consider simple productivity tools like: Evernote – For notes and tasks. The solutions then enable you to create an RFP to be sent to selected properties directly through the system. Todoist – For tasks and checklists. Fantastical – For calendars and tasks.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

chiefmartech

FEBRUARY 8, 2021

These products feed on the data trail of digital interactions while augmenting salespeople with bionic powers to impress and delight customers. New sales motions and playbooks are being forged, fertile ground for innovative products and processes. There’s no going back from this inflection point.

Enterprise Management 141

Enterprise Management Marketing Management RFP Forecasting 141

InsightSquared

DECEMBER 28, 2017

Whether it’s a deal desk, RFP team or just technical support in most cases this falls under our team. For example, one of your reps major responsibilities may be entering the products into the system. Here are a few things sales operations can do to help the team hit their number this year and next: Be Available.

RFP 197

RFP Rules Organic Leads Process 197

Biznology

JUNE 3, 2020

So, you examine not just the product, or features, or messaging, or value proposition. Technology accelerated the change, with databases, email, social networks, digital advertising, online RFP price bid systems, all dramatically impacting the nature of customer engagement—and increasing the importance of marketing and IT. What’s that?

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Hubspot

DECEMBER 9, 2020

It's a sales methodology that became popular in the 1980s, and it's based on a pretty simple premise: A salesperson diagnoses their prospect’s needs, then recommends the right products and or services to accommodate them. In some cases, selling a product for the sake of selling a product can be fairly surface level.

Work Management 94

Work Management RFP Phishing Bundling 94

Martech

FEBRUARY 2, 2023

Finally, decide whether or not you need to engage in a formal RFI/RFP process. How does the company handle requests for product modifications? What’s the long-term product roadmap and launch dates? Submit a list of the requirements you’ve identified to each potential partner and set a timeframe for them to reply.

Marketing Automation Services 114

Marketing Automation Services Enterprise Management Work Management Marketing Management 114

Martech

JANUARY 21, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. What’s the long-term product roadmap and launch dates? Narrow your list down to those vendors that meet your criteria. Submit your list of the ABM capabilities you’ve identified, and set a timeframe for them to reply. What new features are under consideration?

Account Based Marketing 122

Account Based Marketing Marketing Automation Services Marketing Management Vendors 122

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. Not that your audience always comes to the content that sells your products through search. The best one we found, after an extensive RFP, is TopBraid EDG.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Martech

JUNE 21, 2023

So we began by building a database, manually, and — naive us — we thought if we got to 500 products we’d be in really great shape. We now have a category in our database of generative AI products. Is anybody really writing an RFP or a proposal for AI? It’s really crazy. In the case of generative AI I think they are.

Marketing AI 102

Marketing AI RFP Work Management Thought Leadership 102

Marketing Craftmanship

JANUARY 5, 2020

Before reaching out to you or sending an RFP, prospects will determine whether your firm is a “safe choice” based on the same method they use to select a restaurant, a movie or golf course. They’ll form an opinion based on publicly available information they find online.

RFP 165

RFP Thought Leadership Opinions Validation 165

Biznology

OCTOBER 29, 2019

and G2Crowd , where users leave product reviews—and sellers quake in their boots. Comparison sites in the mold of TripAdvisor and Yelp have entered the B2B buying process, especially in crowded categories like software and services. You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Martech

JUNE 17, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. How does the company handle requests for product modifications? Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Make a list of the vendors that meet your criteria. And how much do they cost?

Enterprise Management 117

Enterprise Management Work Management Marketing Management Vendors 117

SpotMe Blog

OCTOBER 20, 2022

In this article, we outline the features you should look for in a medical event management platform, list the 9 best event platforms out there for HCP events, and provide an RFP template to help you compare vendors. From medical congresses and scientific meetings to product launches and internal meetings. #2) 2) Branding.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Vidyard

SEPTEMBER 14, 2017

There’s one menace that looms over the head of nearly every salesperson, and can strike at any time: the dreaded request for proposal (RFP). Other times, an RFP can come after an otherwise fruitful conversation with a client, who shatters all hope of an easy deal by saying, “Sounds great. Will you just fill out this RFP?”

Work Management 65

Work Management RFP Video Marketing Vendors 65