The Effective Marketer

DECEMBER 28, 2012

All the ideas start flowing and the great topics that will make prospects notice the new product being launched. When talking with other companies about content marketing, the discussion is often steered to how much content to create. Only to dawn on everybody that with a staff this small there is no way we can pull it off.

Content 100

Content Webinar Metrics Marketing Prospects Resources 100

The Effective Marketer

FEBRUARY 19, 2013

Do you need to test whether your message is on target (based on your buyer personas) or do you need to get prospects through the marketing funnel and further qualify them? Some want to go after additional industries so that the message can be spread out and the company name (or product) can become known elsewhere.

Top of Funnel 100

Top of Funnel Content Sales Cycle Buyer Personas 100

The Effective Marketer

MAY 27, 2015

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. How about product people?

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

APRIL 3, 2012

On-Hold Messages: Ditch the on-hold music and the typical sales pitch for something your customers, prospects, and partners will actually enjoy listening to. Welcome Email or Letter: Typical emails or letters welcoming new customers after they purchase a product or service fall short of delivering anything of value.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

JUNE 29, 2011

Promote your participation to customers and prospects prior to the show. The goal is to get everyone on the same page and be productive once the show starts. Marketing’s goal is to help out with sales efforts and interact with customers and prospects. Make sure the audience is a good fit. Get on the presentation agenda.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Does it sound familiar? The important thing is how consistent, or integrated your message and branding is across channels.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. How is it that your product or service will benefit me? Wow, it’s magical! Yes, except for one little detail. Who’s going to write all that new content? Do you have the staff to do it?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MARCH 22, 2012

Nurture (care and feeding of prospects that aren’t ready for sales or that have fallen out of the waterfall). Enable (help reps increase productivity, both for sales and marketing-sourced demand). Create (generation of “original” demand, focusing on quality, i.e. generating a better lead for sales).

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

NOVEMBER 30, 2009

How are you changing your customers and your prospects behavior? They call it The Fun Theory (www.thefuntheory.com) and the goal is simple: using fun to change people’s behavior for the better. The videos on their website (embedded below) are some great examples of what they mean. Some food for thought. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JULY 29, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

OCTOBER 14, 2009

This entry was posted on Wednesday, October 14th, 2009 at 7:00 pm and is filed under Online Marketing , productivity , Social Media. And if you are looking for a job, this may be a great way to find a way to get a personal introduction to the hiring manager on that company you want to interview for. Like Be the first to like this post.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

MAY 3, 2011

Vendors should therefore really work with their customers and prospects in trying to justify the purchase. New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed. United States License. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

JULY 16, 2009

How can a company’s history be used effectively? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

JUNE 1, 2012

Scoring will require involvement of sales, and of understanding what piece of content or which demographical information from your prospect is more relevant when qualifying a lead. Map out more complex nurturing flows based on different types of customers, products, and behaviors. What types of content do you need to create?

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

JUNE 21, 2009

Earn attention: create something great and distribute it online to generate buzz Nobody cares about your products: they care about solving their problems Lose control: trying to control all your content will work against your attempts to get your ideas heard. Free content will get you farther. United States License. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 21, 2009

Get people to buy our products! If you need to Tweet about what you had for lunch because somehow this creates affinity with your prospects and will eventually translate into sales, then knock yourself out. That is all nice and good, I said, but let’s first decide on why we are going to do it. Tell them about a new release!

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JULY 28, 2015

Train sales reps on value, not on product features. Is your content focused on promoting the product features or in showing value? Train sales reps on value, not on product features. Tell someone in sales how to pitch the product and it almost guarantees they will do a different way. OK, let’s dive into each one.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

DECEMBER 8, 2011

You have your logo, your tagline, your website… but how about product packaging, brochures, and holiday cards? It’s all about how you present yourself and your company to customers and prospects in every single touchpoint. Yup, holiday cards deserve some branding love too. New business proposals. Search ads. Holiday cards.

Touchpoints 100

Touchpoints Brand Identity Branding Newsletter 100

The Effective Marketer

OCTOBER 13, 2010

“Shouldn’t we be spending money against qualified prospective buyers versus shots in the dark at bagging a random stranger?&#. Customer service becomes your product, or better yet, the differentiator between your product and your competitor’s. How right he is! United States License. United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

FEBRUARY 7, 2012

People love contests and they get excited about the prospect of winning something. In addition to their name, email and other contact info, you ideally should know at least some about their interests, especially if you’re in a business that has a variety of products catering to many different types of customers. Hold a Contest.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

AUGUST 18, 2011

Talk to sales and ask them about the prospects they engage. The Content Solution. How do create content with the “problem – solution” in mind? You’ve got to know your audience. Draw buyer personas. Discuss the typical questions tech support gets during lunch with the tech support manager.

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100

The Effective Marketer

AUGUST 12, 2013

Testing new ideas or product variations. Collecting feedback on existing products and services. Segmenting different customers and prospects into lists based on tailored marketing messages. He writes more about market research, surveys and productivity on the DataCracker blog.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100

The Effective Marketer

AUGUST 12, 2013

Testing new ideas or product variations. Collecting feedback on existing products and services. Segmenting different customers and prospects into lists based on tailored marketing messages. He writes more about market research, surveys and productivity on the DataCracker blog.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100