Remove prospect

Buzz Marketing for Technology

article thumbnail

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. When you’re in a complex sale, the salesperson calls his prospects and says I want to have this meeting. PD: Why are they becoming so popular? The marketing team tells us two things.

article thumbnail

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. When you hit the homepage, you know exactly what products they are offering, which promotions they are running, and you are comfortable navigating or searching the site.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to build a Lead Nurturing Super Highway!

Buzz Marketing for Technology

In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. It took advantage of the self-service nature of the internet to attract and engage prospects. EchoQuote was born.

article thumbnail

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. Earned 2000 product recommendations.

article thumbnail

The 4 P’s to Social Media Marketing

Buzz Marketing for Technology

Truth be told – no one cares about your product or service but they do care about how buyers have responded to purchasing it. I idea is to max out your distribution strategy by maximizing the appearance of your content in the proper social channels since you never know where your prospects might be hanging out on any given day.

article thumbnail

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Well Facebook Ads are already wired into the Facebook platform using the same type of tracking on the same types of ad spends across the Facebook platform giving you a picture of what a prospect is reacting to. Element #2 – Email – the most critical element of a lead nurturing platform is email.

article thumbnail

Personalizing With Purpose

Buzz Marketing for Technology

Yet, while Internet businesses have made great progress in catching up with more traditional sales outlets in terms of the breadth and sophistication of their product offerings and how they are presented online, they have failed to integrate their CRM activities, which limits their impact as they try to personalize promotional offers.