How Are Serious Games Reinventing Businesses?
Buzz Marketing for Technology
OCTOBER 5, 2013
When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. When you’re in a complex sale, the salesperson calls his prospects and says I want to have this meeting. PD: Why are they becoming so popular? The marketing team tells us two things.
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